Tag: Video Advertising (page 3 of 6)

Video Advertising – the Holy Grail for Content Monetization?

The daily work of publishers is characterized by many challenges. Due to the rising count of ad blockers, discussions on fake news, and brand safety the demand for new solutions to increase traffic, website stickiness and optimize content monetization is growing.
Video advertising promises to overcome these issues. Moving picture is getting a big thing in the digital ads industry. But how can it help publishers to reach their goals?

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plista Native Talk #2: The Future of Native Advertising

Native advertising is growing and its future is bright. What comes up next? plista interviewed three native experts about the future of native advertising and gained insights about the native ad industry. Stay up to date marketers, publishers, advertisers, media buyers and ad tech professionals: Watch the plista Native Talk #2 video now to get to know the latest native trends!

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Mobile Advertising On The Rise – 4 Challenges To Keep An Eye On

The shift from laptops to mobile devices, becoming first screen in the long-term, is not a secret anymore. Emarketer predicts mobile advertising to represent more than a third of total media ad spending in 2019. Also plista already generated a third of the revenue via mobile inventory in 2016.

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plista Native Talk #1: The Status of Native Advertising around the World

Native advertising goes global – the status of native advertising differs from country to country. In some markets it has become an essential part in the digital marketing mix, while in others it is still in the early stages of development. From London to Berlin over Hong Kong to New York: plista interviewed four native experts to gather insights about the current awareness and implementation of native ads. Watch the video now!

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The Native View 2016/2017 – 4 Things to Keep in Mind

The environment of digital advertising is changing fast. This year was full of news, trends, and developments. Now, as 2016 is coming to an end, we are looking back and note four learnings, we want to share with a native view in mind:
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Native Insights: How to Capture Christmas Clicks

As a platform for data-driven content and ad distribution, we analyze several GB of data every day. With our Native Insights, we offer you a video format to inform you about the latest trends as well as show you how to benefit from these data. As Christmas is getting closer, we present some interesting findings about the business around the 24th of December: the activity of Christmas clicks.

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Native going native: A brief to fit 1000 countries

More industry consolidation will lead to native advertising success

Native advertising means one thing to Brits and another thing to a Chinese audience. Europeans consume content differently than Americans. For native content to truly go native, understanding and working with cultural differences is pivotal.

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Infographic: Which Native Ad Format is the right one?

Today’s native landscape comprises various types of ad formats. The more choices available, the more difficult it is for media planners to choose the right native ad format for their campaigns.

What kind of marketing goals is an OutstreamAd suitable for? What are the differences compared to a Native VideoAd placed within a widget below an article? When is Native RecommendationAd the right choice?

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Infographic: Rise of Data Driven Native Advertising

The most recent reinvention of native advertising bridges the gap between native and real-time, data-driven advertising. This represents a better strategy for marketers to understand and engage their target audiences while still relying on the success of content-related marketing approaches such as native advertising. That’s also where programmatic comes in. Publishers and marketers can come together to offer high quality content, enhanced relevancy and unobtrusive advertisements at scale. Check out our infographic to learn how the Rise of Data Driven Native Advertising can help marketers as well as publishers achieve their goals.

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Cannes Lions 2016: plista meets Xaxis at “The Programmatic 401: Creative Convergence”

Interesting insights about data and technology, great talks and fantastic weather: It was a pleasure to  be part of “The Programmatic 401: Creative Convergence” on the 22th of June at the Cannes Lions International Festival of Creativity. With top speakers such as Sir Martin Sorell, CEO of WPP,  the Xaxis’ event was a huge success and gathered over 175 visitors from the industry.

Nicolas Bidon, Global CEO of ‪plista‬, participated in the  panel “Dynamic Creative & the Power of Self-Assembling Ads” and discussed the link between data and creativity in advertising. Check out the photos and the video here.

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