The daily work of publishers is characterized by many challenges. Due to the rising count of ad blockers, discussions on fake news, and brand safety the demand for new solutions to increase traffic, website stickiness and optimize content monetization is growing.
Video advertising promises to overcome these issues. Moving picture is getting a big thing in the digital ads industry. But how can it help publishers to reach their goals?
The shift from laptops to mobile devices, becoming first screen in the long-term, is not a secret anymore. Emarketer predicts mobile advertising to represent more than a third of total media ad spending in 2019. Also plista already generated a third of the revenue via mobile inventory in 2016.
Native advertising goes global – the status of native advertising differs from country to country. In some markets it has become an essential part in the digital marketing mix, while in others it is still in the early stages of development. From London to Berlin over Hong Kong to New York: plista interviewed four native experts to gather insights about the current awareness and implementation of native ads. Watch the video now!
The environment of digital advertising is changing fast. This year was full of news, trends, and developments. Now, as 2016 is coming to an end, we are looking back and note four learnings, we want to share with a native view in mind:
As a platform for data-driven content and ad distribution, we analyze several GB of data every day. With our Native Insights, we offer you a video format to inform you about the latest trends as well as show you how to benefit from these data. As Christmas is getting closer, we present some interesting findings about the business around the 24th of December: the activity of Christmas clicks.
More industry consolidation will lead to native advertising success
Native advertising means one thing to Brits and another thing to a Chinese audience. Europeans consume content differently than Americans. For native content to truly go native, understanding and working with cultural differences is pivotal.
Today’s native landscape comprises various types of ad formats. The more choices available, the more difficult it is for media planners to choose the right native ad format for their campaigns.
What kind of marketing goals is an OutstreamAd suitable for? What are the differences compared to a Native VideoAd placed within a widget below an article? When is Native RecommendationAd the right choice?
The most recent reinvention of native advertising bridges the gap between native and real-time, data-driven advertising. This represents a better strategy for marketers to understand and engage their target audiences while still relying on the success of content-related marketing approaches such as native advertising. That’s also where programmatic comes in. Publishers and marketers can come together to offer high quality content, enhanced relevancy and unobtrusive advertisements at scale. Check out our infographic to learn how the Rise of Data Driven Native Advertising can help marketers as well as publishers achieve their goals.
Interesting insights about data and technology, great talks and fantastic weather: It was a pleasure to be part of “The Programmatic 401: Creative Convergence” on the 22th of June at the Cannes Lions International Festival of Creativity. With top speakers such as Sir Martin Sorell, CEO of WPP, the Xaxis’ event was a huge success and gathered over 175 visitors from the industry.
Nicolas Bidon, Global CEO of plista, participated in the panel “Dynamic Creative & the Power of Self-Assembling Ads” and discussed the link between data and creativity in advertising. Check out the photos and the video here.
The team from VISIONEERS explains their different social projects
A plate with delicious syrian food
plista hosts the Syrian Cooking Dinner
Sharing a meal and talking with people from all over the world
Discussing the challenges and hopes from syrian refugees
Enjoying the Syrian Dinner together
Decorating for the Syrian Dinner
The plates are ready to serve
The head cook Issam with the arranged plates
Preparing the syrian meal
Refugees and plista employees are preparing the syrian dinner
Cutting, peeling and cooking for the syrian dinner
The syrian dinner is about to start
Some hours left until the syrian dinner starts