Tag: Data Transparency (page 1 of 2)

DMEXCO 2019 Recap: Trust Within the User

Another year, another DMEXCO. We were ecstatic to be a part of the expo since we identify with this year’s motto, “Trust in you.” In spite of the latest industry trends revolving around AI’s ability to offer great automation for efficiency and data-driven solutions, the industry simultaneously concerns itself with the power of the user. These trends and insights were surely reflected among not only fellow exhibitors at the fair, but also during the talks and workshops that were provided.

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AI, Transparency, and Creativity: re:publica and OMRs Recap

“The speed of digital marketing is so great that we always have to make decisions in real time.” Karl Villanueva, Hello, Fresh.

The digital advertising industry continues to rapidly evolve. As industry players, we have to constantly keep up with the latest trends before they break out to stay relevant. Throughout the many changes out there, a key point in our industry now is that the user is in complete control and demands more transparency. Industry players now have to not only get their message across and talk at their audience, but rather talk to their audience in the most efficient and personable way possible for acceptance. Simultaneously, the steady rise of Artificial Intelligence (AI) signifies the importance of data rather than the concept of “robots taking over the world,” and that a seeming consensus among digital advertising experts is that we as key players should collaborate with AI rather than react against it.

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Native Insights: Trends from plista’s 2018 International Conference, Part 2

Recently, we had our 2018 International Conference, where we shared talks, discussions, and panels surrounding the latest digital trends. We sat down with some of plista’s native experts to weigh in on the latest industry topics. Last time, our experts shared their thoughts on trends such as transparency, content marketing, and mobile importance. Today, we would like to share more trend talks with our experts in our Part 2 video. Check out our latest Native Insights below.

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DMEXCO is Here! Take C.A.R.E., and Look Out for these 5 Key Trends

It is our favorite time of year again: DMEXCO! Held annually in Cologne, this year’s conference motto is, “Take C.A.R.E. – Motto and Motivation for the Industry.” According to Christoph Salzig, C.A.R.E. stands for “Curiosity, Action, Responsibility, and Experience. This year’s motto signifies the digital economy’s awareness of users’ needs. That said, we are happy to be one of the many exhibitors participating and invite you to join us! But, before that, be sure to read on about these trends that are likely to appear at the conference, and be DMEXCO-ready!

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Native Insights: Trends from plista’s 2018 International Conference, Part 1

Recently, we had our 2018 International Conference, where we shared talks, discussions, and panels surrounding the latest digital trends. We sat down with some of plista’s native experts to weigh in on what is to come in the industry. Check out our latest Native Insights video below.

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Part 4 – How Well Do You Know About Programmatic? 10 Facts

Programmatic has been an ongoing buzz lately, and for good reason. Since our announcement of going native programmatic last autumn, we have been keeping up with the trends that follow this automated method of buying. Not only is programmatic a way for advertisers and publishers to attain high quality inventory, it has also proven to be continuously grow since its high-profile boom back in 2016.

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The Three Sides of Transparency in Digital Advertising

With the anticipation of GDPR, the topic of transparency in the industry is getting hotter by the second. Come May, digital advertisers will face the new data privacy regulation as GDPR will take effect in the EU. This is where transparency comes into play. Today, we will have a refresher on this open form of communication and its significance. We will look at the three sides of transparency from the following perspectives: the publisher, the advertiser, and the user.

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A Transformative 2017: Digital Trends and Happenings

2017 has been an incredibly transformative year for the digital advertising industry. Global advertisers and publishers had the opportunity of experiencing shifts impacting the industry, such as increased ad spending budgets to the rise of mobile users. Groundbreaking trends and topics that stuck around soon became household names such as going programmatic and transparency .

This past year has also been full of change for us at plista. We launched our new SSP integration as well as announced our new global managing director, Michel Gagnon.

Let’s have a look at an overview of 2017 and reflect on the memorable moments that have occurred this last year.

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Native Insights: Titles’ Relevance for Article Performance

What kind of titles generate longer reading times? When readers have seen a title and have decided to read the story, it is because they want to know more. They have been hooked and are curious to learn more. Upon reading an article title, readers are often left with a question referring to the topic such as “Who? What? How? Why?” etc.

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Ads.txt to Fight Domain Spoofing and Counterfeit Inventory

Programmatic advertising has raised the bar in the digital marketing environment, which leaves transparency as a big topic within the industry. The IAB Tech Lab has launched a new initiative called ads.txt., and this method sheds light on the process of buying and selling inventory. Let us have a closer look and see what it means.

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