Tag: Targeting (page 2 of 4)

Native Programmatic Advertising for the Proactive Advertiser

Programmatic advertising has been a hot topic in the digital marketing industry for the past few years. It has been rapidly growing, principally within the U.S. Now expanding globally, going programmatic has tapped into various pools of advertisers and publishers. The global device usage has changed, particularly with mobile displays taking over the desktop. Today, we will have a look on why implementing native programmatic advertising  is useful from an advertiser’s perspective.

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How to Optimize Your Performance with Dynamic Creative Optimization

Tired of mass advertising, unsuitable content or impersonal ads? Uninteresting or flashy banners put a negative spin on your attitude towards online advertising?

Then you might be interested in an ad technology that suggests personalized real-time ads. We take a deeper look into the trend of dynamic creation and show you what it has to offer for you.

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Native Advertising vs. Content Marketing – Where Is the Difference?

In Online Marketing the terms native advertising and content marketing often get interchanged. But they describe different marketing approaches. To erase established uncertainties, let’s start with a definition by outlining some of the key differences.

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Semantic vs. Behavioral Targeting: What is Best?

The right targeting is an indispensable component of native advertising. It is a type of online marketing that is aligned to a certain audience. It is placed in a way that the advertisement is only shown to that particular user group. Contextual text advertising enables a reduction of scattering losses while doing online advertisement.

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Video Advertising – the Holy Grail for Content Monetization?

The daily work of publishers is characterized by many challenges. Due to the rising count of ad blockers, discussions on fake news, and brand safety the demand for new solutions to increase traffic, website stickiness and optimize content monetization is growing.
Video advertising promises to overcome these issues. Moving picture is getting a big thing in the digital ads industry. But how can it help publishers to reach their goals?

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Data-Driven Marketing – The Key to Success

Email-, tele-, radio- , print marketing & more: Nowadays, there are many different ways to advertise.  Marketing is one of the most important success factors for a business. It ensures the success of the company in the long term by raising its name recognition and brand awareness and consequently increases its sales. But what is the best marketing strategy and how is it possible to address the right audience?

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Mobile Advertising On The Rise – 4 Challenges To Keep An Eye On

The shift from laptops to mobile devices, becoming first screen in the long-term, is not a secret anymore. Emarketer predicts mobile advertising to represent more than a third of total media ad spending in 2019. Also plista already generated a third of the revenue via mobile inventory in 2016.

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4 Learnings from Online Marketing Rockstars Festival 2017

One week ago, the Online Marketing Rockstars Festival 2017 took place in Hamburg. It is one of the biggest events within the German digital marketing industry. Obviously, plista was also part of the conference to gather deeper insights on current developments, and participated at the content marketing panel to share our point of view.

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All About the Mix – Native Advertising Within the Media Mix

Various channels and platforms build the modern digital media mix. We often get asked where native advertising is sitting within the mix. In the following, we want to show you how you can benefit from native advertising and where it is positioned.

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The Native View 2016/2017 – 4 Things to Keep in Mind

The environment of digital advertising is changing fast. This year was full of news, trends, and developments. Now, as 2016 is coming to an end, we are looking back and note four learnings, we want to share with a native view in mind:
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