Time and money– advertisers value the efficiency of the two when it comes to booking campaigns. However, with the changing times in the industry, the demand for transparency has become more crucial than ever. Online marketers would like to see more effective processes when creating a campaign; how can we save time and optimize budgets to push a potentially-successful campaign, all while having complete control? Managed services seem to be the standard advertising solution for booking online campaigns. However, self-service platforms have also spiked in interest over the years. This is due to the benefits it brings to the independent and full, control-seeking advertiser. Let’s uncover the advantages of this alternative advertiser solution for online marketers to book campaigns.