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Tag: Rich Media Marketing (Page 3 of 7)

Machine Learning Team Goes NIPs (Part I)

Just recently, the plista Machine Learning Team attended the highly-coveted Neural Information Processing Systems (NIPS) 2016 Conference in Barcelona in quest of the latest technologies and projects within machine learning and computational neuroscience. This 30th annual conference with more than 5000 attendees included invited talks, symposia and presentations from a selection of sought-after papers from machine learning experts.

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Native Programmatic Advertising for the Proactive Advertiser

Programmatic advertising has been a hot topic in the digital marketing industry for the past few years. It has been rapidly growing, principally within the U.S. Now expanding globally, going programmatic has tapped into various pools of advertisers and publishers. The global device usage has changed, particularly with mobile displays taking over the desktop. Today, we will have a look on why implementing native programmatic advertising  is useful from an advertiser’s perspective.

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plista Native Talk #2: The Future of Native Advertising

Native advertising is growing and its future is bright. What comes up next? plista interviewed three native experts about the future of native advertising and gained insights about the native ad industry. Stay up to date marketers, publishers, advertisers, media buyers and ad tech professionals: Watch the plista Native Talk #2 video now to get to know the latest native trends!

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Data-Driven Marketing – The Key to Success

Email-, tele-, radio- , print marketing & more: Nowadays, there are many different ways to advertise.  Marketing is one of the most important success factors for a business. It ensures the success of the company in the long term by raising its name recognition and brand awareness and consequently increases its sales. But what is the best marketing strategy and how is it possible to address the right audience?

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Chatbots and Native – The Future of Advertising

Chatbots are enjoying great popularity these days and are helpful in many different situations:  There is a company that launched a chatbot that helps people to improve their credit score for instance. Another one helps users to contest parking tickets that were unfairly issued. Chatbots can also help you order a pizza, or give you medical or legal advice.

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