Tag: Recommendation Ads (Page 3 of 5)

4 Steps to Avoid Ad Blocking – IAB LEAN Approach

These days, things are not going very well in online advertisement, Scott Cunningham, Senior Vice President of Technology and Ad Operations IAB, admitted. The permanent optimization of digital advertising in terms of automation and targeting is at the expense of the user. Banner ads affect the battery life, slow down the website and consequently harm the user experience.

It is therefore no wonder that ad blockers are enjoying great popularity and usage rises. Ad blockers are filter programs that block advertisement on websites. The advantages are clear: Websites have faster loading times and users are not bothered by intrusive ads. Thus, the majority of advertising banners are cut out and not visible for the users.

But ad blocking software has become a danger for providing content at no charge. Furthermore, an important source of revenue for publishers as well as for advertisers disappears. As a result the LEAN programme has been set up by IAB.

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Case Study on AMP: Doubled Revenue – Tripled Engagement

The Accelareted Mobile Pages (AMP) Project just celebrated its first birthday.  In a case study on AMP, plista looks at the profits for publishers in detail.

We see it every day on our way to work: People waiting for the bus or sitting on the train, reading the news on their smartphones.
It is obvious that nowadays users prefer to consume information online, especially mobile. plista retraces this trend and observes a 10 times higher revenue growth in mobile ads within the last three years.

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Native going native: A brief to fit 1000 countries

More industry consolidation will lead to native advertising success

Native advertising means one thing to Brits and another thing to a Chinese audience. Europeans consume content differently than Americans. For native content to truly go native, understanding and working with cultural differences is pivotal.

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Infographic: Which Native Ad Format is the right one?

Today’s native landscape comprises various types of ad formats. The more choices available, the more difficult it is for media planners to choose the right native ad format for their campaigns.

What kind of marketing goals is an OutstreamAd suitable for? What are the differences compared to a Native VideoAd placed within a widget below an article? When is Native RecommendationAd the right choice?

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New plista publisher dashboard with real-time insights

As a partner of thousands of publishers worldwide, one of plista’s main objectives is to support website operators with a 360° service and help them get the most out of their websites. Therefore, we have fundamentally revised our publisher dashboard: With its user-friendly interface and a vast range of features, the new dashboard provides plista publishers with even more comprehensive insights and real-time analytics.

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Customer interview: “Native advertising has become an essential component in our online marketing mix”

If you want to succeed in online marketing, native advertising is a must. There are plenty of white papers and guides to native advertising, but how does it work in practice? In this interview, Marc Senges, Online Marketing Manager for Precon Services AG, shares insights into his company’s strategy and explains how plista can help increase direct sales, brand awareness and customer retention in the FMCG sector. Continue reading

Kundeninterview: “Native Advertising ist zum unverzichtbaren Bestandteil unseres Online-Marketing-Mixes geworden“

Wer mit Online Marketing erfolgreich sein möchte, kommt an Native Advertising nicht mehr vorbei. Whitepaper und Guides zu Native Advertising gibt es genug, doch wie sieht es in der Praxis aus? Im Interview gewährt Marc Senges, Online Marketing Manager bei Precon Services AG, Einblicke in die Strategie des Unternehmens und erklärt, wie sich Direct Sales, Brand Awareness und Bestandskundenbindung im FMCG-Bereich mit Hilfe von plista steigern lassen.

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Case Study: Full plista Integration Increases Publisher’s KPIs up to 69%

Recommending the most read articles is a common practice among publishers in order to offer relevant content to their visitors. But that is just one of various criteria that may have impact on readers choice. In comparison, plista’s proprietary Recommendation Technology takes also user-based information into account to target the individual interests of every reader. In a 10-month A/B test with a leading publisher’s, plista’s user-centric approach helped increase visible CTR and native ads revenue significantly.

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