Tag: Publisher (page 2 of 7)

Branded Content vs. Advertorials – Knowing the Differences and How to Use Them

When it comes to communicating your product or service, something to consider is how to best distribute your message. Would you prefer to hire a trustworthy and reliable third party, or take the leap and directly distribute your message? Nonetheless, there is no right or wrong answer, but rather your own preference as an advertiser or publisher. Today, we would like to share our creative recommendations for inspiration on how to best communicate to your audience. Let us have a look at branded content vs. advertorials.

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How to Book Native Programmatic with plista

Programmatic has been an ongoing topic in the industry. We previously mentioned that going native programmatic is especially beneficial for supply and demand partners as this automated way of buying ultimately increases revenue for both parties.

As we recently announced, plista has gone native programmatic. Since both our clients- advertisers and publishers– can now book programmatically, the question then rises: how do we go programmatic, and when can we start? Today, we would like to share with you a step-by-step process on how to book native inventory  programmatically with plista on AppNexus.

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Part 1 – 10 Years of Native Advertising with plista

As we all enjoy the refreshing spring season, we can’t help but anticipate the arrival of summer, which is just around the corner! This summer of 2018 is a special one. Come August, plista will be celebrating its 10th year as the global platform for data-driven native advertising! Join us for 10 years of native advertising!

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Case Study: Increased Mobile Performance KPIs through Block Widget

Recommended content is easy to go left unnoticed when it comes to user interaction and its accompanying adverts on publisher sites. However, appealing visuals, such as block widget, paired with article titles and adverts offer good online user experiences. Thus, this attracts more attention. Users are more likely to notice other recommendations that publishers and advertisers alike offer.

Publishers should consider different widgets to potentially achieve higher performance KPIs such as viewability and monetization. We previously discussed the differences of native and performance-based goals when it came to revenue, since online advertisers’ goals are what affect the results of the widgets used on the publisher site.

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5 Key Takeaways from the 2018 Online Marketing Rockstars Festival

Last week, we made it to the annual Online Marketing Rockstars Festival in Hamburg Messe, where we learned about the latest trends in digital marketing. Among the many interesting talks, master classes, expos, and more, we had a great time! Let’s have a look at some key takeaways in our recap.

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The Three Sides of Transparency in Digital Advertising

With the anticipation of GDPR, the topic of transparency in the industry is getting hotter by the second. Come May, digital advertisers will face the new data privacy regulation as GDPR will take effect in the EU. This is where transparency comes into play. Today, we will have a refresher on this open form of communication and its significance. We will look at the three sides of transparency from the following perspectives: the publisher, the advertiser, and the user.

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Content Marketing: Keeping Up with the Status Quo

With content taking over the online marketing industry, it is important to keep up with this effective strategy’s status quo. These days, without content, marketers risk a great potential of consumers and audiences to target. Content is a flexible way to attract and build trust with your audience. Well-done content can bring loyalty to your service, product or brand. Today, we will share some tips and tricks for you to implement into your content marketing strategies.

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Video Ad Campaigns: What Advertisers Should Consider

Visuals are all the rage today: it is immediate, direct, and convenient for the one viewing it. Today’s easily accessible way to consume digitally is something that advertisers need to consider. This is due to the high likelihood of online users staying onto the campaign once hooked with an appealing setup. Today, we will talk about the importance of video ad formats and how to better optimize your video ad campaigns.

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Google’s Latest Rule Following the Coalition: Better Ads Only!

The digital advertising industry is up for a new challenge. Google recently announced late last year its latest plans to block ads that are classified as “annoying” to online users. This results from the industry group, Coalition for Better Ads, which comprise of various companies. GroupM, AppNexus, and Criteo are a few among the many members while others such as Google and Facebook stand as the Coalition’s board members. The Coalition strives to prevent the increased threat of ad blocking, which would deeply affect digital advertising companies across the board. Today, we will have a look at Google’s Better Ads initiation, which is sparked by the Coalition.

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Get Connected to plista APIs – 4 Learnings for Fast Setup

Today we want to give you an insight on how to get connected to plista by using the plista APIs.  In the following we wrote a short and easy setup guide.

In order to connect your system to plista, feel free to use our public APIs.

For these REST based APIs, you need to have an user account set up. No SDK are needed, just create simple calls with e.g. cURL.

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