Tag: Publisher (page 1 of 2)

Market Survey: Media Consumption – News Sites Are Overtaking Facebook


In the past years, we have seen budgets for online marketing activities rise. News sites and social media channels such as Facebook are competing to grab the biggest slice of the budgets. Advertisers are seeking innovative and effective ways to reach their target groups across different channels.

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Growing Programmatic – The Future of Digital Advertising


Growing Programmatic - The Future of Digital Advertising

Growing Programmatic – The Future of Digital Advertising

Lately, everyone is talking about programmatic advertising.  Proud to announce our SSP integration, a step forward to a native programmatic company. To shed some light on this topic and tell you some facts about programmatic advertising, we will show in this article why it is important for digital marketing and how plista is approaching it!

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Chatbots and Native – The Future of Advertising


Chatbots are enjoying great popularity these days and are helpful in many different situations:  There is a company that launched a chatbot that helps people to improve their credit score for instance. Another one helps users to contest parking tickets that were unfairly issued. Chatbots can also help you order a pizza, or give you medical or legal advice.

How chatbots can be useful in native advertising

Chatbots And Native – The Future of Advertising

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New plista publisher dashboard with real-time insights


As a partner of thousands of publishers worldwide, one of plista’s main objectives is to support website operators with a 360° service and help them get the most out of their websites. Therefore, we have fundamentally revised our publisher dashboard: With its user-friendly interface and a vast range of features, the new dashboard provides plista publishers with even more comprehensive insights and real-time analytics.

plista Publisher Dashboard

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plista Ensemble Algorithm Increases Top Tier Publisher’s On-Site CTR by 39%


plista_Publisher_CaseStudy_Grafik_CTR_EN

Millions of publishers are competing for the favour of users – and for ad revenues. Thereby, visitors’ length of stay, page impressions and monetization depend largely on the quality of publisher’s content and ad recommendations. In order to prove the excellence of the plista Recommendation Technology, a top tier publisher started a long-term test to compare its performance with recommendations based on semantic targeting.

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plista in 90 Sekunden – oder wie Sie von der Zusammenarbeit mit uns profitieren


plista in 90 Sekunden - für Advertiser und Publisher

Wie funktioniert das plista Prinzip – und wie profitieren Advertiser und Publisher davon? Im Mittelpunkt steht die plista Empfehlungstechnologie. Durch das Zusammenspiel von dutzenden Algorithmen ermöglicht sie die Auslieferung von Content und Werbung passend zu den persönlichen Interessen eines Nutzers. Das Ergebnis sind individuelle Empfehlungen mit hoher Nutzerrelevanz. Doch dies ist nur eine der vielen Besonderheiten, die die Zusammenarbeit mit plista ausmachen. In zwei neuen Videos zeigen wir Ihnen in 90 Sekunden, was uns einzigartig macht und wieso plista genau der richtige Partner für Sie ist – egal ob Sie ein werbetreibendes Unternehmen oder ein Webseiten- bzw. App-Betreiber sind.

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Visible eTKP (veTKP): Neue Werbestatistik im plista Publisher Dashboard


Wir arbeiten konsequent an der Verbesserung unserer Reportings. Deshalb erweitern wir erneut unser Angebot an Werbestatistiken: Ab sofort bekommen alle plista Publisher, welche die plista Recommendation Widgets per JavaScript integriert haben, den sogenannten „Visible eTKP“ in ihrem Publisher Dashboard angezeigt.

Beispielansicht: Ab sofort finden Publisher die neue Werbestatistik “Visible eTKP” im Abschnitt “Dateiansicht” in ihrem Dashboard.

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Wochenrückblick: Deutsche Nachrichtenportale starten Anti AdBlocker Aktion


Mit dem Einbruch des Printgeschäfts in den letzten Jahren setzten viele Verlage den Fokus auf Onlineangebote. Damit einher ging eine enorme Steigerung des Werbeaufkommens auf den Nachrichtenportalen zum Zwecke der Finanzierung. Print- und TV-Werbungen wurden ins Internet übertragen und nahmen dort kontinuierlich größere Flächen ein. Insbesondere großformatige Bannerwerbung, die den Text überlagert und somit unleserlich macht, führte zu Unzufriedenheit in der Online-Leserschaft. Solche Nutzer setzen deshalb immer häufiger sog. AdBlocker ein, um Inhalte wieder werbefrei zu konsumieren. Jedoch vermindern diese die Werbeeinnahmen der Nachrichtenportale um bis zu 25 Prozent (www.horizont.net).

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Mit innovativen plista Empfehlungen erfolgreich in den Frühling starten


Während die frühlingshaften Temperaturen noch ein wenig auf sich warten lassen, möchten wir Ihnen dafür bereits heute drei unserer innovativen plista Empfehlungsformate für einen erfolgreichen Start in den Frühling vorstellen.

 

Ihr Widget – plista Empfehlungsformate auf einen Blick

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In-text ads: interesting or interruptive?


Over the last few weeks I’ve written about various types of ad formats, from mobile and video to social media ads, which all strive to reach and connect with online audiences in new ways. With other innovations such as RTB still going strong and the IAB unveiling new ad display units in February, online advertising is continuously developing and inventing fresh formats to regain the attention of ad-savvy online consumers, in search of that ever-elusive high click-through rate or consumer engagement resulting in, at best, conversion.

I recently came across an old WSJ article from 2006 on in-text advertising– where key words are bought by an advertiser, and embedded hyperlinked into textual content- which was making ripples at the time in the online advertising world. Hard news journalists, editors and commentators decried the ad format, as it went against the ethical journalistic code of keeping editorial content separate from advertisements.

Interestingly, in-text ads were thought to be acceptable in soft-news or entertainment sites, as the stakes for their integrity and credibility were not necessarily as high as those of hard news stories. Nonetheless, the fear was that the line between editorial and advertising would be blurred, damaging the integrity of online news organizations and causing readers to flock away from sites they now deemed untrustworthy.

This fear, though not unfounded, grossly underestimated the intelligence of online readers. Online audiences, then as now, are perceptive enough to realize what’s editorial and what’s advertising, and the underlined words that denote in-text ads are relatively easy to avoid if readers want to concentrate purely on the story they are reading.

What is important, however, is to ensure that the in-text ads are relevant to the content. The WSJ article outlines a few examples of where in-text ads have appeared out of context, which can be damaging to the advertising brand in question, as well as distasteful for the publisher. plista’s InText RecommendationAds avoid this by using behavioral targeting, which means the ads link to relevant content and offer further information- in line with the plista principle, ‘you might also find this interesting…’- to the article the user is reading. The InText RecommendationAds are also unobtrusive, as the links only come up when the user scrolls over them.

Quoted in the WSJ article was a spokeswoman for publisher Dow Jones & Co, who stated that in-text ads interrupted the reader experience. But if the in-text ads are unobtrusive and offer more information on or relevant links to the subject I am reading about, I welcome the so-called interruption; after all, browsing the web is just that, being referred from website to website, with a little help. If the ads are relevant, in-text ads can complement and even enhance the web browsing experience. plista’s RecommendationAds bring the concept of search and reader interests into the frame of the content the reader is viewing. Even the ever-elusive high click-through rate becomes attainable; plista’s RecommendationAds have an average click-through rate of 7,4%.

Online advertising will continue to develop at a rapid pace, with the next big new ad format or innovation just around the corner. Nevertheless, it’s important to remember the cornerstones: key is, as always, relevancy to the user. If the ad is relevant to the content the reader is looking at, instead of interrupting the reader experience, it is enriching it. In addition, of course, to increasing the amount of time visitors spend on a publisher’s website, and the click-through rates and engagement levels for advertisers. Interested?

Find out more about InText RecommendationAds and RecommendationAds


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