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Tag: Programmatic Advertising (Page 4 of 4)

Native going native: A brief to fit 1000 countries

More industry consolidation will lead to native advertising success

Native advertising means one thing to Brits and another thing to a Chinese audience. Europeans consume content differently than Americans. For native content to truly go native, understanding and working with cultural differences is pivotal.

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Infographic: Rise of Data Driven Native Advertising

The most recent reinvention of native advertising bridges the gap between native and real-time, data-driven advertising. This represents a better strategy for marketers to understand and engage their target audiences while still relying on the success of content-related marketing approaches such as native advertising. That’s also where programmatic comes in. Publishers and marketers can come together to offer high quality content, enhanced relevancy and unobtrusive advertisements at scale. Check out our infographic to learn how the Rise of Data Driven Native Advertising can help marketers as well as publishers achieve their goals.

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Cannes Lions 2016: plista meets Xaxis at “The Programmatic 401: Creative Convergence”

Interesting insights about data and technology, great talks and fantastic weather: It was a pleasure to  be part of “The Programmatic 401: Creative Convergence” on the 22th of June at the Cannes Lions International Festival of Creativity. With top speakers such as Sir Martin Sorell, CEO of WPP,  the Xaxis’ event was a huge success and gathered over 175 visitors from the industry.

Nicolas Bidon, Global CEO of ‪plista‬, participated in the  panel “Dynamic Creative & the Power of Self-Assembling Ads” and discussed the link between data and creativity in advertising. Check out the photos and the video here.

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plista & tisoomi Anti-Adblocker Frühstück

Adblocker – ja oder nein? Am 25. Februar ließen sich die Teams von plista und tisoomi etwas ganz Besonderes für die Online-Marketing-Szene einfallen und luden im Rahmen des Online Marketing Rockstar Festivals zum Anti-Adblocker Frühstück nach Hamburg ein. Hier trafen Publisher, Advertiser und Journalisten zusammen, um über das momentan wohl herausforderndste Thema der Branche zu sprechen: Adblocker-Technologien.

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Question & Answer #2: Wieso weisen Tools wie Google Analytics andere Messwerte als plista aus?

In unserer Rubrik “Question&Answer” beantworten wir Fragen, die Themen und Produkte von plista betreffen.

In ihrem persönlichen Dashboard können plista Advertiser den Verlauf ihrer Kampagne genau verfolgen und erhalten detaillierte Informationen über ihre Leistung. Parallel dazu greifen viele auch auf externe Analyse-Tools, wie etwa auf Google Analytics, zurück. In der Praxis ergeben sich jedoch häufig Differenzen in den ausgewiesenen Messwerten, die zur berechtigten Frage nach dem „Warum“ führen. In unserem heutigen Beitrag aus der Rubrik „Question & Answer“ wollen wir die Gründe für diese Abweichungen erörtern und Klarheit schaffen.

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