Native advertising is growing and its future is bright. What comes up next? plista interviewed three native experts about the future of native advertising and gained insights about the native ad industry. Stay up to date marketers, publishers, advertisers, media buyers and ad tech professionals: Watch the plista Native Talk #2 video now to get to know the latest native trends!
Tag: Programmatic Advertising (page 3 of 4)
Email-, tele-, radio- , print marketing & more: Nowadays, there are many different ways to advertise. Marketing is one of the most important success factors for a business. It ensures the success of the company in the long term by raising its name recognition and brand awareness and consequently increases its sales. But what is the best marketing strategy and how is it possible to address the right audience?
The shift from laptops to mobile devices, becoming first screen in the long-term, is not a secret anymore. Emarketer predicts mobile advertising to represent more than a third of total media ad spending in 2019. Also plista already generated a third of the revenue via mobile inventory in 2016.
One week ago, the Online Marketing Rockstars Festival 2017 took place in Hamburg. It is one of the biggest events within the German digital marketing industry. Obviously, plista was also part of the conference to gather deeper insights on current developments, and participated at the content marketing panel to share our point of view.
2017 has just begun and we are looking forward to this exciting year.
As written in our recap of 2016, even last year was full of news and trends for the digital advertising industry. 2017 promises to be as exciting as the past year.
Buzzwords like globalization, traffic shift to mobile, transparency, ad blocking, programmatic, and so on shape discussions within the digital advertising industry already.
The year 2016 at plista is coming to an end. But before getting to holidays and saying goodbye to the year we want to look back to the past 12 months with a 2016 recap by plista.
The environment of digital advertising is changing fast. This year was full of news, trends, and developments. Now, as 2016 is coming to an end, we are looking back and note four learnings, we want to share with a native view in mind:
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These days, things are not going very well in online advertisement, Scott Cunningham, Senior Vice President of Technology and Ad Operations IAB, admitted. The permanent optimization of digital advertising in terms of automation and targeting is at the expense of the user. Banner ads affect the battery life, slow down the website and consequently harm the user experience.
It is therefore no wonder that ad blockers are enjoying great popularity and usage rises. Ad blockers are filter programs that block advertisement on websites. The advantages are clear: Websites have faster loading times and users are not bothered by intrusive ads. Thus, the majority of advertising banners are cut out and not visible for the users.
But ad blocking software has become a danger for providing content at no charge. Furthermore, an important source of revenue for publishers as well as for advertisers disappears. As a result the LEAN programme has been set up by IAB.
Market leaders, global players and future-oriented start-ups from the digital marketing sector made the dmexco 2016 a great success: More than 1,000 companies exhibited on September 14th and 15th in Cologne. Over 50,000 international visitors from the marketing, technology, creative and media sectors used the exhibition and conference as a business and information platform. We were part of this great event and want to outline 5 dmexco trends every marketer should know:
More industry consolidation will lead to native advertising success
Native advertising means one thing to Brits and another thing to a Chinese audience. Europeans consume content differently than Americans. For native content to truly go native, understanding and working with cultural differences is pivotal.
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