Tag: Optimization (Page 2 of 3)

Case Study: Increased Mobile Performance KPIs through Block Widget

04/05/2018 / Danielle Borao

Recommended content is easy to go left unnoticed when it comes to user interaction and its accompanying adverts on publisher sites. However, appealing visuals, such as block widget, paired with article titles and adverts offer good online user experiences. Thus, this attracts more attention. Users are more likely to notice other recommendations that publishers and advertisers alike offer.

Publishers should consider different widgets to potentially achieve higher performance KPIs such as viewability and monetization. We previously discussed the differences of native and performance-based goals when it came to revenue, since online advertisers’ goals are what affect the results of the widgets used on the publisher site.

5 Key Takeaways from the 2018 Online Marketing Rockstars Festival

03/29/2018 / Danielle Borao

Last week, we made it to the annual Online Marketing Rockstars Festival in Hamburg Messe, where we learned about the latest trends in digital marketing. Among the many interesting talks, master classes, expos, and more, we had a great time! Let’s have a look at some key takeaways in our recap.

Effective Publisher Video Content: What Should Be Considered?

02/14/2018 / Danielle Borao

With today’s easily accessible way of consuming content online, moving content is one of the many rising trends that increasingly improves in hooking online users. This is due to the convenience that videos bring forth toward viewers. eMarketer research states that the average time spent watching digital videos a day in the U.S. started at 61 minutes in 2015. This number is projected to go up to 81 minutes by 2019. Thus, publishers are migrating over to putting out more moving content on social media sites such as Facebook and Instagram as well as on their own sites. Moving content, or videos, on publisher sites are interesting and beneficial for many reasons. Today, we will have a look at why publishers are increasingly using video content and why you should too.

Case Study: Revamping Ad Formats with Dynamic Creative Optimization

01/30/2018 / Danielle Borao

2018 is the year that calls for advertisers to consider revamping their ad formats. Nowadays, innovative and creative outlets go a long way in targeting markets. With more visual and optimized formats, advertisers are sure to reach their targets and offer a better, user experience. We recently discussed that advertisers have a need for innovation: creative optimization. Our expert, Stefan Klimek, Global Vice President of Finance, HR, and Commercial at plista describes that advertising formats are “becoming more dynamic, animated, and fundamentally more creative.” Today, we would like to share with you a case study of a plista e-commerce client who had a great campaign experience using our DCO technology.

From Traditional to Innovative: What Comes Next? An Outlook of 2018

01/17/2018 / Danielle Borao

As we start a fresh year, we continue to build onto 2017’s happenings in the digital advertising industry. We recently reflected on 2017’s trends and buzzworthy topics.

Many trends have helped transform both advertisers’ and publishers’ tactics of target reach to earn more revenue. This is due to the rising demographic of mobile device users. Increased ad spending as well as data insights and personalization were also a few among these transforming trends.

The change of majority device usage from “traditional” desktop to mobile has left publishers and advertisers to consider two ways of reaching their target users: through creative and native ad formats. That said, we would like to share some projections of what 2018 will bring to the digital advertising industry.

2017 has been an incredibly transformative year full of prospective digital trends and topics for the digital advertising industry as well as for plista.

A Transformative 2017: Digital Trends and Happenings

12/19/2017 / Danielle Borao

2017 has been an incredibly transformative year for the digital advertising industry. Global advertisers and publishers had the opportunity of experiencing shifts impacting the industry, such as increased ad spending budgets to the rise of mobile users. Groundbreaking trends and topics that stuck around soon became household names such as going programmatic and transparency .

This past year has also been full of change for us at plista. We launched our new SSP integration as well as announced our new global managing director, Michel Gagnon.

Let’s have a look at an overview of 2017 and reflect on the memorable moments that have occurred this last year.

What types of article titles yield the longest reading times? Read more to find out how your titles can attract a committed audience.

Native Insights: Titles’ Relevance for Article Performance

11/21/2017 / Danielle Borao

What kind of titles generate longer reading times? When readers have seen a title and have decided to read the story, it is because they want to know more. They have been hooked and are curious to learn more. Upon reading an article title, readers are often left with a question referring to the topic such as “Who? What? How? Why?” etc.

5 Key Takeaways from dmexco 2017

09/22/2017 / Anika Bornschein

Dmexco 2017 is over! After two full days of discussion, trends and insights into the digital marketing environment, we saw many different topics emerging within the industry: digital disruption through voice control, transparency as a challenge for all parties, artificial intelligence as chance, using one’s own data sets and the still standing programmatic advertising as a long-term discussed topic.

plista and Jivox enable dynamic creative optimization in real time. If you are tired of annoying banners you might be interested in DCO´s launch in Germany.

How to Optimize Your Performance with Dynamic Creative Optimization

09/19/2017 / Danielle Borao

Tired of mass advertising, unsuitable content or impersonal ads? Uninteresting or flashy banners put a negative spin on your attitude towards online advertising?

Then you might be interested in an ad technology that suggests personalized real-time ads. We take a deeper look into the trend of dynamic creation and show you what it has to offer for you.

Programmatic advertising is not just a buzzword anymore. We want to give you insights on how it works and how plista publishers can benefit from it.

Growing Programmatic – The Future of Digital Advertising

09/14/2017 / plista

Lately, everyone is talking about programmatic advertising. Proud to announce our SSP integration, a step forward to a native programmatic company. To shed some light on this topic and tell you some facts about programmatic advertising, we will show in this article why it is important for digital marketing and how plista is approaching it!

Follow plista on:

search

Recent Posts

Categories

Tags

Follow plista on: