Tag: Optimization (Page 1 of 3)

5 Tips: Make the Most Out of Your Visually-Optimized Campaign Creatives

Sometimes, less is more. In the digital world of today, users worldwide who browse the net desire quick and easy, eye-catching content to consume. With the vast and overwhelming amount of information readily available at the click of a Google search, today’s technology enables us to have immediate access. With that said, this leaves advertisers in a challenging position of fighting for the “attentive” slot of their target audience. Thankfully, there’s many great tips and tactics out there that you can try to push your campaigns through the roof and hook your audience to potentially convert. Here are 5 tips on how to get the most out of your creative ads.

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How to Maximize Campaign Success with Self-Service Advertising

Time and money– advertisers value the efficiency of the two when it comes to booking campaigns. However, with the changing times in the industry, the demand for transparency has become more crucial than ever. Online marketers would like to see more effective processes when creating a campaign; how can we save time and optimize budgets to push a potentially-successful campaign, all while having complete control? Managed services seem to be the standard advertising solution for booking online campaigns. However, self-service platforms have also spiked in interest over the years. This is due to the benefits it brings to the independent and full, control-seeking advertiser. Let’s uncover the advantages of this alternative advertiser solution for online marketers to book campaigns.

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The Best Native Advertising Trends and Tools: 2018 Recap

2018 has been about bridging a gap between users and online marketers. This last year has been a whirlwind. Online marketers think of ways to bridge the gap of ensuring a good online user experience while respecting users’ privacies. We want to highlight the best native advertising trends and tools from 2018 and reflect on this year’s digital happenings. From GDPR taking effect to the great content marketing shift, another year full of changes, challenges and opportunities has passed. Nonetheless, 2018 offered insightful trends and tools to ensure effective ways of communicating each marketer’s brand and message. That said, let us dive right in.

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Publishers Need to Take Back Control: Tools for Content Optimization

Calling all publishers: it is time to reclaim your power online! Nowadays, the influx of user accessibility of virtually all content leaves publishers facing the challenge of maintaining control over their content distribution. With the access of various tools, publishers can now take back their power for content optimization. In order to secure their desired reach, publishers must reconsider how to target their audiences in the most effective manner.

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Case Study: Successful Communication with Powerful Branded Content

Have you ever had the pleasure of vacationing on the most beautiful beaches of Uruguay? Uruguay may be a small country in South America, however, it should not be underestimated. This country  is a force to reckon with as it offers more than must-see attractions, an enriching culture, and top gastronomic menus. Uruguay also greatly respects nature while radiating two humbling attributes: a particularly unique spirit and harmony in its broadest and deepest sets. Do you feel like visiting now? Find out more on how you can vacation in this beautiful country on the Uruguay Tourism Board online.

If you as the reader have been enticed and stopped to read the campaign-like text above of visiting Uruguay, you have just been hooked with powerful branded content.

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Tips & Tricks: Boost Your Mobile Ad Campaigns for Better Performance

Did you know that nearly five billion people in the world use mobile devices considering that the overall population is over seven billion? That is over two thirds of the global population! On top of that, eMarketer reports that nearly three billion are smartphone users. With that said, think about all the online users’ browsing behavior. Browsing behavior leaves a large cavity of space to fill for digital advertising’s key players to display their messages to target mobile users. So, what does that matter? Online advertisers should push more mobile campaigns. This is due to the great opportunity of reaching even more target users with their brand. Advertisers should also keep in mind that how they create mobile campaigns greatly affects their resulting performance. Thus, it is time to optimize your mobile campaign recs, and today we are going to share some tips and tricks.

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DMEXCO is Here! Take C.A.R.E., and Look Out for these 5 Key Trends

It is our favorite time of year again: DMEXCO! Held annually in Cologne, this year’s conference motto is, “Take C.A.R.E. – Motto and Motivation for the Industry.” According to Christoph Salzig, C.A.R.E. stands for “Curiosity, Action, Responsibility, and Experience. This year’s motto signifies the digital economy’s awareness of users’ needs. That said, we are happy to be one of the many exhibitors participating and invite you to join us! But, before that, be sure to read on about these trends that are likely to appear at the conference, and be DMEXCO-ready!

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Case Study: Small Changes for a Greater, Monetized Outcome

Visuals make all the difference. For publisher sites, recommended ad slots placed in a certain order affects online visitors, which can yield greater, monetized outcomes. An online platform’s visual structure influences a “good” or “bad” user experience, yielding KPI success for online marketers.

Last time, we shared our case study on General Anzeiger’s widget performance increase. Today, we would like to build onto our optimization journey and share with you another publisher success. Check out our case study below.

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