Does your audience trust your brand? In today’s programmatic landscape, online marketers face the challenge of maintaining brand safety. Being an open market, brand-risk content may appear when programmatic players bid on supply. With programmatic, advertisers can target their ads to the right user regardless of what content they’re on, whether it be harmful or inappropriate. Thus, despite the benefits of programmatic buying, marketers must also maintain the mindful measure of where they place their ads to ensure users a better online experience. When booking programmatically, ad fraud, risky content, and unknown processes come into play. More than ever, marketers need to demand more transparency and select trustworthy suppliers to keep their brand reputation intact.
Social media is all the craze these days. It is one of the easiest types of online platform for a user to stay connected. Nearly 50% of the world’s population uses social media, which is over 3 billion users. Even better, according to a PWC market survey of over 22,000 consumers across 27 countries, 37% of consumers find purchase inspiration across social networks. As the biggest influential online source, social networks influence consumer ideas. Given the large pool of audiences accessible through social networks, this leaves advertisers a pool of potential buying customers. When it comes to planning your campaign and corresponding content, social media can make an impact. Let’s take a look at how you can leverage your next campaign with social media in 3 steps. Continue reading
Let’s face it, these times are challenging.
We are left with uncertainty on how to proceed with our online marketing
strategies and digital activities. “How can we sustain our business right now?”
“Is it wise to push our advertisements out during this time?” may be some of the
questions we are all currently facing when it comes to considering our next
We gathered some insights that may help you answer these questions, and better
yet, inspire on how to navigate through your online marketing goals during this
time. Check out our infographic below.
The latest pandemic has literally affected our everyday lives. We have adjusted how we work together, our lifestyles, and the way we consume media. In general, user consumption has shot up the roof, greatly impacting our industry. Advertisers, brands, and agencies alike have massively adjusted their digital marketing activities to continue sustaining their businesses. Despite the discomfort COVID-19 has brought, we want to encourage online marketers to see the glass as half full rather than half empty with the current opportunities out there.
Sometimes, less is more. In the digital world of today, users worldwide who browse the net desire quick and easy, eye-catching content to consume. With the vast and overwhelming amount of information readily available at the click of a Google search, today’s technology enables us to have immediate access. With that said, this leaves advertisers in a challenging position of fighting for the “attentive” slot of their target audience. Thankfully, there’s many great tips and tactics out there that you can try to push your campaigns through the roof and hook your audience to potentially convert. Here are 5 tips on how to get the most out of your creative ads.
Videos have virtually turned the entire advertising industry upside down. They outperform previously-established advertising formats by far. This is because they’re much easier to consume: users dive into a world of colorful imagery, emotions, and multi-faceted information with just a single click. In a few seconds, impressions can be conveyed, which even an entire library couldn’t. Clever advertisers can, however, optimize the success of their video content even further by adding interactive elements.
Another year, another DMEXCO. We were ecstatic to be a part of the expo since we identify with this year’s motto, “Trust in you.” In spite of the latest industry trends revolving around AI’s ability to offer great automation for efficiency and data-driven solutions, the industry simultaneously concerns itself with the power of the user. These trends and insights were surely reflected among not only fellow exhibitors at the fair, but also during the talks and workshops that were provided.
So, you’re convinced of the idea of implementing native advertising into your online marketing strategy, but now what? Let’s have a walk-through of how to apply and incorporate native advertising into your campaigns to engage your target audience.
“The speed of digital marketing is so great that we always have to make decisions in real time.” Karl Villanueva, Hello, Fresh.
The digital advertising industry continues to rapidly evolve. As industry players, we have to constantly keep up with the latest trends before they break out to stay relevant. Throughout the many changes out there, a key point in our industry now is that the user is in complete control and demands more transparency. Industry players now have to not only get their message across and talk at their audience, but rather talk to their audience in the most efficient and personable way possible for acceptance. Simultaneously, the steady rise of Artificial Intelligence (AI) signifies the importance of data rather than the concept of “robots taking over the world,” and that a seeming consensus among digital advertising experts is that we as key players should collaborate with AI rather than react against it.
2018 has been about bridging a gap between users and online marketers. This last year has been a whirlwind. Online marketers think of ways to bridge the gap of ensuring a good online user experience while respecting users’ privacies. We want to highlight the best native advertising trends and tools from 2018 and reflect on this year’s digital happenings. From GDPR taking effect to the great content marketing shift, another year full of changes, challenges and opportunities has passed. Nonetheless, 2018 offered insightful trends and tools to ensure effective ways of communicating each marketer’s brand and message. That said, let us dive right in.