Tag: online-marketing (page 1 of 2)

Effective Publisher Video Content: What Should Be Considered?


With today’s easily accessible way of consuming content online, moving content is one of the many rising trends that increasingly improves in hooking online users. This is due to the convenience that videos bring forth toward viewers. eMarketer research states that the average time spent watching digital videos a day in the U.S. started at 61 minutes in 2015. This number is projected to go up to 81 minutes by 2019. Thus, publishers are migrating over to putting out more moving content on social media sites such as Facebook and Instagram as well as on their own sites. Moving content, or videos, on publisher sites are interesting and beneficial for many reasons. Today, we will have a look at why publishers are increasingly using video content and why you should too.

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Native vs. Performance: The Differences and Relationship of the Two


When it comes to earning revenue, publishers and advertisers are quick to think of ways to best reach their target markets within the digital advertising industry. Media planners have to consider what types of tools they can use to push ads and content as well as how to target the right audiences.

That said, we would like to share the differences between native advertising and performance marketing. These two strategies are sure to help advertisers and publishers succeed in reaching their goals of offering target audiences a better user experience. We will also have a look at how the two can go hand in hand together as well as how different native ad formats can support performance.

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From Traditional to Innovative: What Comes Next? An Outlook of 2018


As we start a fresh year, we continue to build onto 2017’s happenings in the digital advertising industry. We recently reflected on 2017’s trends and buzzworthy topics.

Many trends have helped transform both advertisers’ and publishers’ tactics of target reach to earn more revenue. This is due to the rising demographic of mobile device users. Increased ad spending as well as data insights and personalization were also a few among these transforming trends.

The change of majority device usage from “traditional” desktop to mobile has left publishers and advertisers to consider two ways of reaching their target users: through creative and native ad formats. That said, we would like to share some projections of what 2018 will bring to the digital advertising industry.

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Data-Driven Marketing – The Key to Success


Data-driven marketing

Data-Driven Marketing – The Key to Success

Email-, tele-, radio- , print marketing & more: Nowadays, there are many different ways to advertise.  Marketing is one of the most important success factors for a business. It ensures the success of the company in the long term by raising its name recognition and brand awareness and consequently increases its sales. But what is the best marketing strategy and how is it possible to address the right audience?

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New plista publisher dashboard with real-time insights


As a partner of thousands of publishers worldwide, one of plista’s main objectives is to support website operators with a 360° service and help them get the most out of their websites. Therefore, we have fundamentally revised our publisher dashboard: With its user-friendly interface and a vast range of features, the new dashboard provides plista publishers with even more comprehensive insights and real-time analytics.

plista Publisher Dashboard

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plista & tisoomi Anti-Adblocker Frühstück


Anti-Adblocker Frühstück

© Marcel Schwickerath

Adblocker – ja oder nein? Am 25. Februar ließen sich die Teams von plista und tisoomi etwas ganz Besonderes für die Online-Marketing-Szene einfallen und luden im Rahmen des Online Marketing Rockstar Festivals zum Anti-Adblocker Frühstück nach Hamburg ein. Hier trafen Publisher, Advertiser und Journalisten zusammen, um über das momentan wohl herausforderndste Thema der Branche zu sprechen: Adblocker-Technologien.

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Digital Trends KW 4: Warum Marken mehr Wertschätzung zeigen sollten


Bindungswillige Kunden erfahren zu wenig Wertschätzung, das ergab die Brandshare-Studie der PR-Agentur Edelman. Weitere Studienergebnisse, sowie spannende Artikel und Infografiken zu Ihrer Content-Marketing-Strategie, dem besten Zeitpunkt für Posts & Tweets, Senioren in der digitalen Welt und neuen Formen des Content Marketings präsentieren wir Ihnen in der heutigen Ausgabe unseres plista Digital Trends Newsletters. Wir wünschen viel Spaß beim Lesen!

Bild: ©iStockphoto.com/mangsaab

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Digital Trends KW 2: Mit welchen Werbeformaten bleiben Sie in Erinnerung?


In der ersten Ausgabe von plista Digital Trends in 2015 begrüßen wir Sie wieder mit spannenden Themen aus dem Online-Marketing. Welche Werbeformate erzielen die beste Wirkung? Worauf müssen Sie bei der Konzeption von A/B-Tests achten? Wie erhöhen Sie die Sichtbarkeit Ihrer Online-Anzeigen? Antworten auf diese und weitere Fragen finden Sie in den folgenden fünf Publikationen. Wir wünschen viel Spaß beim Lesen!

Bild: chinzogzag/iSTock/thinkstock

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Digital Trends KW 51: Kennen Sie die Online-Marketing-Trends 2015?


Die letzten Wochen vergingen in rasantem Tempo und nun klopft das neue Jahr bereits an die Tür. Passend dazu versorgen wir Sie mit einem Ausblick auf die Online-Marketing-Trends 2015 und weiteren spannenden Themen. Außerdem servieren wir Ihnen mit einer unkonventionellen Interpertation der Maslow’schen Bedürfnispyramide einen kleinen Content-Marketing-Leckerbissen. Mit der heutigen Ausgabe von plista Digital Trends verabschieden wir uns in die Weihnachtszeit und wünschen frohe Festtage sowie einen guten Rutsch ins neue Jahr!

Bild: HerminUtomo/iSTock/thinkstock

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In 3 Schritten zu erfolgreicherer Online-Werbung mit plista – Der große User-Guide


Online-Werbung selbst buchen? Das war noch nie so einfach wie jetzt! Wie Sie das plista Selbstbuchungsportal völlig unkompliziert nutzen können, zeigt unser neuer, ultimativer “plista User-Guide”. In nur 3 Schritten erklären wir Ihnen, wie die Kampagnenerstellung im plista Portal funktioniert und wie man laufende Kampagnen optimiert. Außerdem geben wir Ihnen Tipps für die Erstellung einer performanten Landing Page.

grosses_plista_guide

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