The busiest time of the year has arrived. With Christmas, let alone Black Friday weekend just around the corner, this phenomenon has taken over globally. According to JungleScount, out of the world’s 195 countries, an estimated 50-60% “celebrate” Black Friday in some form or another. Even more, Adobe Analytics reported that consumers in the US spent $9 billion on the web during Black Friday in 2020. This went up by 22% year over year, for reference. Nearly the entirety of Q4 has become a time of prime real estate for brands across the globe.
Apple. Nike. BMW. McDonald’s. Louis Vuitton. These are all household names that the world recognizes. Consumers know their logo, products and mostly associate a specific feeling with those brands- why? Aside from their outstanding products and innovation, these brands arguably have implemented a strong brand strategy and communication, yielding a loyal following of consumers who have already purchased or aspire to purchase when ready.
We’ve been there. For over 13 years, we’ve grown as a startup in Berlin to a global multimillion-dollar company under WPP, the world’s largest digital media holding. From limited budget and resources to building a structured internal foundation for our business operations, we know there’s a lot to tackle. Through the years, we’ve learned that a strong marketing strategy is an effective way to grow your business online. Since we’ve experienced this, we want to share five ways to you build your startup online and support you on your way with our plista Startup Program.
Video content is at its peak. With its combination of visual, audible, and text elements, video engages audiences with instant access to consuming information. Cisco projects that 81% of all internet traffic will be via Digital Video for 2021. Additionally, Techjury reports that 93% of businesses gain new customers as a result of branded video content. Therefore, beyond entertainment, video media is a great tool to incorporate within your digital marketing strategy. A 2020 Wyzowl study shared that 89% of marketers say video gives them a good ROI, which certainly shows why you should utilize more moving content.
Social media platforms are a digital space to connect people and build relationships online. As of July 2020, Hootsuite reported that over 4.5 billion of the world population are internet users while 3.9 billion are active social media users. With the ongoing challenge of the pandemic the world still faces, staying digitally connected through online presence is more important than ever.
Audiences who are attracted to your brand are more likely to convert into your customers. In a programmatic world, online marketers need to understand why it is important to practice brand safety. Not only for the sake of protecting their brand, but to also support the AdTech industry in regulating a safe ad trading space for responsible advertising. Most importantly, online marketers who practice brand safety increase their audience’s trust and credibility as an authentic brand. More than a “buzz word,” online marketers are mindfully advertising to remain brand safe. Simultaneously, they are thinking of strategical ways to gain the respect and positive audience perception as well as appear appealing enough to garner leads, conversions, and ultimately a loyal customer based. Let’s explore 5 tips to consider on how to leverage your brand safety strategy for business outcome success.
Does your audience trust your brand? In today’s programmatic landscape, online marketers face the challenge of maintaining brand safety. Being an open market, brand-risk content may appear when programmatic players bid on supply. With programmatic, advertisers can target their ads to the right user regardless of what content they’re on, whether it be harmful or inappropriate. Thus, despite the benefits of programmatic buying, marketers must also maintain the mindful measure of where they place their ads to ensure users a better online experience. When booking programmatically, ad fraud, risky content, and unknown processes come into play. More than ever, marketers need to demand more transparency and select trustworthy suppliers to keep their brand reputation intact.
Social media is all the craze these days. It is one of the easiest types of online platform for a user to stay connected. Nearly 50% of the world’s population uses social media, which is over 3 billion users. Even better, according to a PWC market survey of over 22,000 consumers across 27 countries, 37% of consumers find purchase inspiration across social networks. As the biggest influential online source, social networks influence consumer ideas. Given the large pool of audiences accessible through social networks, this leaves advertisers a pool of potential buying customers. When it comes to planning your campaign and corresponding content, social media can make an impact. Let’s take a look at how you can leverage your next campaign with social media in 3 steps. Continue reading
Let’s face it, these times are challenging.
We are left with uncertainty on how to proceed with our online marketing
strategies and digital activities. “How can we sustain our business right now?”
“Is it wise to push our advertisements out during this time?” may be some of the
questions we are all currently facing when it comes to considering our next
We gathered some insights that may help you answer these questions, and better
yet, inspire on how to navigate through your online marketing goals during this
time. Check out our infographic below.
The latest pandemic has literally affected our everyday lives. We have adjusted how we work together, our lifestyles, and the way we consume media. In general, user consumption has shot up the roof, greatly impacting our industry. Advertisers, brands, and agencies alike have massively adjusted their digital marketing activities to continue sustaining their businesses. Despite the discomfort COVID-19 has brought, we want to encourage online marketers to see the glass as half full rather than half empty with the current opportunities out there.