Tag: native programmatic

Part 4 – How Well Do You Know About Programmatic? 10 Facts

Programmatic has been an ongoing buzz lately, and for good reason. Since our announcement of going native programmatic last autumn, we have been keeping up with the trends that follow this automated method of buying. Not only is programmatic a way for advertisers and publishers to attain high quality inventory, it has also proven to be continuously grow since its high-profile boom back in 2016.

Continue reading

How to Book Native Programmatic with plista

Programmatic has been an ongoing topic in the industry. We previously mentioned that going native programmatic is especially beneficial for supply and demand partners as this automated way of buying ultimately increases revenue for both parties.

As we recently announced, plista has gone native programmatic. Since both our clients- advertisers and publishers– can now book programmatically, the question then rises: how do we go programmatic, and when can we start? Today, we would like to share with you a step-by-step process on how to book native inventory  programmatically with plista on AppNexus.

Continue reading

The Programmatic Rise: An Overview of the Rapid Influence on Media Buying

The digital advertising industry continues to evolve. Online marketers have been consistently finding ways to offer a better user experience for online consumers while earning promising revenue. Over the past five years, programmatic buying has been proven to fulfill the needs of both advertisers and publishers.

Continue reading

Native Programmatic: What Does It Mean for Publishers?

Today, we are back in discussing the hot topic of programmatic advertising. We recently had a look at how this automated buying method yields a great advantage to advertisers who bid on coveted ad slots on various publisher sites. We mentioned that the rapid growth of mobile device use is one of the main reasons why advertisers should go native with programmatic; through this method, advertisers have a more refined target reach. Since we are familiar with the advertisers’ perspective on going native programmatic, what does it mean for the publishers, who are opposite the process?

Continue reading

Native Programmatic Advertising for the Proactive Advertiser

Programmatic advertising has been a hot topic in the digital marketing industry for the past few years. It has been rapidly growing, principally within the U.S. Now expanding globally, going programmatic has tapped into various pools of advertisers and publishers. The global device usage has changed, particularly with mobile displays taking over the desktop. Today, we will have a look on why implementing native programmatic advertising  is useful from an advertiser’s perspective.

Continue reading

© 2018 plista Blog

Theme by Anders NorenUp ↑