Tag: native advertising (page 1 of 4)

Part 1 – 10 Years of Native Advertising with plista


As we all enjoy the refreshing spring season, we can’t help but anticipate the arrival of summer, which is just around the corner! This summer of 2018 is a special one. Come August, plista will be celebrating its 10th year as the global platform for data-driven native advertising!

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Case Study: Increased Mobile Performance KPIs through Block Widget


Recommended content is easy to go left unnoticed when it comes to user interaction and its accompanying adverts on publisher sites. However, appealing visuals paired with article titles and adverts that offer a good online user experience attract more attention. Users are more likely to notice other recommendations that publishers and advertisers alike offer.

Publishers should consider different widgets to potentially achieve higher performance KPIs such as viewability and monetization. We previously discussed the differences of native and performance-based goals when it came to revenue, since online advertisers’ goals are what affect the results of the widgets used on the publisher site.

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Native vs. Performance: The Differences and Relationship of the Two


When it comes to earning revenue, publishers and advertisers are quick to think of ways to best reach their target markets within the digital advertising industry. Media planners have to consider what types of tools they can use to push ads and content as well as how to target the right audiences.

That said, we would like to share the differences between native advertising and performance marketing. These two strategies are sure to help advertisers and publishers succeed in reaching their goals of offering target audiences a better user experience. We will also have a look at how the two can go hand in hand together as well as how different native ad formats can support performance.

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From Traditional to Innovative: What Comes Next? An Outlook of 2018


As we start a fresh year, we continue to build onto 2017’s happenings in the digital advertising industry. We recently reflected on 2017’s trends and buzzworthy topics.

Many trends have helped transform both advertisers’ and publishers’ tactics of target reach to earn more revenue. This is due to the rising demographic of mobile device users. Increased ad spending as well as data insights and personalization were also a few among these transforming trends.

The change of majority device usage from “traditional” desktop to mobile has left publishers and advertisers to consider two ways of reaching their target users: through creative and native ad formats. That said, we would like to share some projections of what 2018 will bring to the digital advertising industry.

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Market Survey: Media Consumption – News Sites Are Overtaking Facebook


In the past years, we have seen budgets for online marketing activities rise. News sites and social media channels such as Facebook are competing to grab the biggest slice of the budgets. Advertisers are seeking innovative and effective ways to reach their target groups across different channels.

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Native Advertising vs. Content Marketing – Where Is the Difference?


How to differentiate between Native Advertising and Content Marketing?

In Online Marketing the terms native advertising and content marketing often get interchanged. But they describe different marketing approaches. To erase established uncertainties, let’s start with a definition by outlining some of the key differences.

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plista Native Talk #2: The Future of Native Advertising


 

Native advertising is growing and its future is bright. What comes up next? plista interviewed three native experts about the future of native advertising and gained insights about the native ad industry. Stay up to date marketers, publishers, advertisers, media buyers and ad tech professionals: Watch the plista Native Talk #2 video now to get to know the latest native trends!

 

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Digital Trends: The Future of Advertising Goes Chatbots and Native


Digital Trends: The Future of Advertising Goes Chatbots and Native

©iStockphoto.com/Irina_Strelnikova

Chatbots, interactive videos and native ads are on the rise in the marketing landscape. To take part of this innovative future of advertising, marketers need to know the challenges and benefits of these digital trends. With this in mind this week’s topics are chatbot meets native advertising, 3 creative examples of interactive videos, data-driven marketing is the key to success, how to select an influencer marketing marketplace and more!

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Chatbots and Native – The Future of Advertising


Chatbots are enjoying great popularity these days and are helpful in many different situations:  There is a company that launched a chatbot that helps people to improve their credit score for instance. Another one helps users to contest parking tickets that were unfairly issued. Chatbots can also help you order a pizza, or give you medical or legal advice.

How chatbots can be useful in native advertising

Chatbots And Native – The Future of Advertising

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plista Native Talk #1: The Status of Native Advertising around the World


Native advertising goes global – the status of native advertising differs from country to country. In some markets it has become an essential part in the digital marketing mix, while in others it is still in the early stages of development. From London to Berlin over Hong Kong to New York: plista interviewed four native experts to gather insights about the current awareness and implementation of native ads. Watch the video now!

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