Audiences who are attracted to your brand are more likely to convert into your customers. In a programmatic world, online marketers need to understand why it is important to practice brand safety. Not only for the sake of protecting their brand, but to also support the AdTech industry in regulating a safe ad trading space for responsible advertising. Most importantly, online marketers who practice brand safety increase their audience’s trust and credibility as an authentic brand. More than a “buzz word,” online marketers are mindfully advertising to remain brand safe. Simultaneously, they are thinking of strategical ways to gain the respect and positive audience perception as well as appear appealing enough to garner leads, conversions, and ultimately a loyal customer based. Let’s explore 5 tips to consider on how to leverage your brand safety strategy for business outcome success.
Let’s face it, these times are challenging.
We are left with uncertainty on how to proceed with our online marketing
strategies and digital activities. “How can we sustain our business right now?”
“Is it wise to push our advertisements out during this time?” may be some of the
questions we are all currently facing when it comes to considering our next
We gathered some insights that may help you answer these questions, and better
yet, inspire on how to navigate through your online marketing goals during this
time. Check out our infographic below.
COVID-19 greatly affects us all. Given the rapid growth of health concern, plista’s top priority in this unsettling time is the wellbeing of our employees, families, business partners, clients, friends, and the people around us. Therefore, we are addressing the seriousness of this time and are taking immediate measures to contribute in mitigating the impact of the virus among our communities. Nonetheless, we remain to be there for our clients as well as our business partners and support however we can. Therefore, plista remains open for business and will continue to provide our services whilst complying with each local government’s policies.
So, you’re convinced of the idea of implementing native advertising into your online marketing strategy, but now what? Let’s have a walk-through of how to apply and incorporate native advertising into your campaigns to engage your target audience.
Anyone who wants to generate online traffic and increase their brand awareness simply can’t ignore native advertising. That’s why, after ten years on the market and laying down the groundwork, we’re revealing why it’s the right time to hit the ground running with native advertising.
2018 has been about bridging a gap between users and online marketers. This last year has been a whirlwind. Online marketers think of ways to bridge the gap of ensuring a good online user experience while respecting users’ privacies. We want to highlight the best native advertising trends and tools from 2018 and reflect on this year’s digital happenings. From GDPR taking effect to the great content marketing shift, another year full of changes, challenges and opportunities has passed. Nonetheless, 2018 offered insightful trends and tools to ensure effective ways of communicating each marketer’s brand and message. That said, let us dive right in.
Have you ever had the pleasure of vacationing on the most beautiful beaches of Uruguay? Uruguay may be a small country in South America, however, it should not be underestimated. This country is a force to reckon with as it offers more than must-see attractions, an enriching culture, and top gastronomic menus. Uruguay also greatly respects nature while radiating two humbling attributes: a particularly unique spirit and harmony in its broadest and deepest sets. Do you feel like visiting now? Find out more on how you can vacation in this beautiful country on the Uruguay Tourism Board online.
If you as the reader have been enticed and stopped to read the campaign-like text above of visiting Uruguay, you have just been hooked with powerful branded content.
Did you know that nearly five billion people in the world use mobile devices considering that the overall population is over seven billion? That is over two thirds of the global population! On top of that, eMarketer reports that nearly three billion are smartphone users. With that said, think about all the online users’ browsing behavior. Browsing behavior leaves a large cavity of space to fill for digital advertising’s key players to display their messages to target mobile users. So, what does that matter? Online advertisers should push more mobile campaigns. This is due to the great opportunity of reaching even more target users with their brand. Advertisers should also keep in mind that how they create mobile campaigns greatly affects their resulting performance. Thus, it is time to optimize your mobile campaign recs, and today we are going to share some tips and tricks.
Recently, we had our 2018 International Conference, where we shared talks, discussions, and panels surrounding the latest digital trends. We sat down with some of plista’s native experts to weigh in on the latest industry topics. Last time, our experts shared their thoughts on trends such as transparency, content marketing, and mobile importance. Today, we would like to share more trend talks with our experts in our Part 2 video. Check out our latest Native Insights below.
It is our favorite time of year again: DMEXCO! Held annually in Cologne, this year’s conference motto is, “Take C.A.R.E. – Motto and Motivation for the Industry.” According to Christoph Salzig, C.A.R.E. stands for “Curiosity, Action, Responsibility, and Experience. This year’s motto signifies the digital economy’s awareness of users’ needs. That said, we are happy to be one of the many exhibitors participating and invite you to join us! But, before that, be sure to read on about these trends that are likely to appear at the conference, and be DMEXCO-ready!