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Tag: Native Advertising (Page 1 of 11)

Thriving Opportunities for Your Brand in Times of a Crisis

Let’s face it, these times are challenging. We are left with uncertainty on how to proceed with our online marketing strategies and digital activities. “How can we sustain our business right now?” “Is it wise to push our advertisements out during this time?” may be some of the questions we are all currently facing when it comes to considering our next strategy move. We gathered some insights that may help you answer these questions, and better yet, inspire on how to navigate through your online marketing goals during this time. Check out our infographic below.

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How to Make Your Next Online Marketing Move in Times of COVID-19

COVID-19 greatly affects us all. Given the rapid growth of health concern, plista’s top priority in this unsettling time is the wellbeing of our employees, families, business partners, clients, friends, and the people around us. Therefore, we are addressing the seriousness of this time and are taking immediate measures to contribute in mitigating the impact of the virus among our communities. Nonetheless, we remain to be there for our clients as well as our business partners and support however we can. Therefore, plista remains open for business and will continue to provide our services whilst complying with each local government’s policies.

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The Best Native Advertising Trends and Tools: 2018 Recap

2018 has been about bridging a gap between users and online marketers. This last year has been a whirlwind. Online marketers think of ways to bridge the gap of ensuring a good online user experience while respecting users’ privacies. We want to highlight the best native advertising trends and tools from 2018 and reflect on this year’s digital happenings. From GDPR taking effect to the great content marketing shift, another year full of changes, challenges and opportunities has passed. Nonetheless, 2018 offered insightful trends and tools to ensure effective ways of communicating each marketer’s brand and message. That said, let us dive right in.

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Case Study: Successful Communication with Powerful Branded Content

Have you ever had the pleasure of vacationing on the most beautiful beaches of Uruguay? Uruguay may be a small country in South America, however, it should not be underestimated. This country  is a force to reckon with as it offers more than must-see attractions, an enriching culture, and top gastronomic menus. Uruguay also greatly respects nature while radiating two humbling attributes: a particularly unique spirit and harmony in its broadest and deepest sets. Do you feel like visiting now? Find out more on how you can vacation in this beautiful country on the Uruguay Tourism Board online.

If you as the reader have been enticed and stopped to read the campaign-like text above of visiting Uruguay, you have just been hooked with powerful branded content.

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Tips & Tricks: Boost Your Mobile Ad Campaigns for Better Performance

Did you know that nearly five billion people in the world use mobile devices considering that the overall population is over seven billion? That is over two thirds of the global population! On top of that, eMarketer reports that nearly three billion are smartphone users. With that said, think about all the online users’ browsing behavior. Browsing behavior leaves a large cavity of space to fill for digital advertising’s key players to display their messages to target mobile users. So, what does that matter? Online advertisers should push more mobile campaigns. This is due to the great opportunity of reaching even more target users with their brand. Advertisers should also keep in mind that how they create mobile campaigns greatly affects their resulting performance. Thus, it is time to optimize your mobile campaign recs, and today we are going to share some tips and tricks.

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Native Insights: Trends from plista’s 2018 International Conference, Part 2

Recently, we had our 2018 International Conference, where we shared talks, discussions, and panels surrounding the latest digital trends. We sat down with some of plista’s native experts to weigh in on the latest industry topics. Last time, our experts shared their thoughts on trends such as transparency, content marketing, and mobile importance. Today, we would like to share more trend talks with our experts in our Part 2 video. Check out our latest Native Insights below.

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DMEXCO is Here! Take C.A.R.E., and Look Out for these 5 Key Trends

It is our favorite time of year again: DMEXCO! Held annually in Cologne, this year’s conference motto is, “Take C.A.R.E. – Motto and Motivation for the Industry.” According to Christoph Salzig, C.A.R.E. stands for “Curiosity, Action, Responsibility, and Experience. This year’s motto signifies the digital economy’s awareness of users’ needs. That said, we are happy to be one of the many exhibitors participating and invite you to join us! But, before that, be sure to read on about these trends that are likely to appear at the conference, and be DMEXCO-ready!

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