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Tag: Digital Marketing (Page 4 of 9)

Case Study: Increased Mobile Performance KPIs through Block Widget

Recommended content is easy to go left unnoticed when it comes to user interaction and its accompanying adverts on publisher sites. However, appealing visuals, such as block widget, paired with article titles and adverts offer good online user experiences. Thus, this attracts more attention. Users are more likely to notice other recommendations that publishers and advertisers alike offer.

Publishers should consider different widgets to potentially achieve higher performance KPIs such as viewability and monetization. We previously discussed the differences of native and performance-based goals when it came to revenue, since online advertisers’ goals are what affect the results of the widgets used on the publisher site.

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The Three Sides of Transparency in Digital Advertising

With the anticipation of GDPR, the topic of transparency in the industry is getting hotter by the second. Come May, digital advertisers will face the new data privacy regulation as GDPR will take effect in the EU. This is where transparency comes into play. Today, we will have a refresher on this open form of communication and its significance. We will look at the three sides of transparency from the following perspectives: the publisher, the advertiser, and the user.

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Content Marketing: Keeping Up with the Status Quo

With content taking over the online marketing industry, it is important to keep up with this effective strategy’s status quo. These days, without content, marketers risk a great potential of consumers and audiences to target. Content is a flexible way to attract and build trust with your audience. Well-done content can bring loyalty to your service, product or brand. Today, we will share some tips and tricks for you to implement into your content marketing strategies.

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Video Ad Campaigns: What Advertisers Should Consider

Visuals are all the rage today: it is immediate, direct, and convenient for the one viewing it. Today’s easily accessible way to consume digitally is something that advertisers need to consider. This is due to the high likelihood of online users staying onto the campaign once hooked with an appealing setup. Today, we will talk about the importance of video ad formats and how to better optimize your video ad campaigns.

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Google’s Latest Rule Following the Coalition: Better Ads Only!

The digital advertising industry is up for a new challenge. Google recently announced late last year its latest plans to block ads that are classified as “annoying” to online users. This results from the industry group, Coalition for Better Ads, which comprise of various companies. GroupM, AppNexus, and Criteo are a few among the many members while others such as Google and Facebook stand as the Coalition’s board members. The Coalition strives to prevent the increased threat of ad blocking, which would deeply affect digital advertising companies across the board. Today, we will have a look at Google’s Better Ads initiation, which is sparked by the Coalition.

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Effective Publisher Video Content: What Should Be Considered?

With today’s easily accessible way of consuming content online, moving content is one of the many rising trends that increasingly improves in hooking online users. This is due to the convenience that videos bring forth toward viewers. eMarketer research states that the average time spent watching digital videos a day in the U.S. started at 61 minutes in 2015. This number is projected to go up to 81 minutes by 2019. Thus, publishers are migrating over to putting out more moving content on social media sites such as Facebook and Instagram as well as on their own sites. Moving content, or videos, on publisher sites are interesting and beneficial for many reasons. Today, we will have a look at why publishers are increasingly using video content and why you should too.

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Case Study: Revamping Ad Formats with Dynamic Creative Optimization

2018 is the year that calls for advertisers to consider revamping their ad formats. Nowadays, innovative and creative outlets go a long way in targeting markets. With more visual and optimized formats, advertisers are sure to reach their targets and offer a better, user experience. We recently discussed that advertisers have a need for innovation: creative optimization. Our expert, Stefan Klimek, Global Vice President of Finance, HR, and Commercial at plista describes that advertising formats are “becoming more dynamic, animated, and fundamentally more creative.” Today, we would like to share with you a case study of a plista e-commerce client who had a great campaign experience using our DCO technology.

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