Tag: Digital Advertising (page 1 of 9)

The Best Native Advertising Trends and Tools: 2018 Recap

2018 has been about bridging a gap between users and online marketers. This last year has been a whirlwind. Online marketers think of ways to bridge the gap of ensuring a good online user experience while respecting users’ privacies. We want to highlight the best native advertising trends and tools from 2018 and reflect on this year’s digital happenings. From GDPR taking effect to the great content marketing shift, another year full of changes, challenges and opportunities has passed. Nonetheless, 2018 offered insightful trends and tools to ensure effective ways of communicating each marketer’s brand and message. That said, let us dive right in.

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Case Study: Successful Communication with Powerful Branded Content

Have you ever had the pleasure of vacationing on the most beautiful beaches of Uruguay? Uruguay may be a small country in South America, however, it should not be underestimated. This country  is a force to reckon with as it offers more than must-see attractions, an enriching culture, and top gastronomic menus. Uruguay also greatly respects nature while radiating two humbling attributes: a particularly unique spirit and harmony in its broadest and deepest sets. Do you feel like visiting now? Find out more on how you can vacation in this beautiful country on the Uruguay Tourism Board online.

If you as the reader have been enticed and stopped to read the campaign-like text above of visiting Uruguay, you have just been hooked with powerful branded content.

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Tips & Tricks: Boost Your Mobile Ad Campaigns for Better Performance

Did you know that nearly five billion people in the world use mobile devices considering that the overall population is over seven billion? That is over two thirds of the global population! On top of that, eMarketer reports that nearly three billion are smartphone users. With that said, think about all the online users’ browsing behavior. Browsing behavior leaves a large cavity of space to fill for digital advertising’s key players to display their messages to target mobile users. So, what does that matter? Online advertisers should push more mobile campaigns. This is due to the great opportunity of reaching even more target users with their brand. Advertisers should also keep in mind that how they create mobile campaigns greatly affects their resulting performance. Thus, it is time to optimize your mobile campaign recs, and today we are going to share some tips and tricks.

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Native Insights: Trends from plista’s 2018 International Conference, Part 2

Recently, we had our 2018 International Conference, where we shared talks, discussions, and panels surrounding the latest digital trends. We sat down with some of plista’s native experts to weigh in on the latest industry topics. Last time, our experts shared their thoughts on trends such as transparency, content marketing, and mobile importance. Today, we would like to share more trend talks with our experts in our Part 2 video. Check out our latest Native Insights below.

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DMEXCO is Here! Take C.A.R.E., and Look Out for these 5 Key Trends

It is our favorite time of year again: DMEXCO! Held annually in Cologne, this year’s conference motto is, “Take C.A.R.E. – Motto and Motivation for the Industry.” According to Christoph Salzig, C.A.R.E. stands for “Curiosity, Action, Responsibility, and Experience. This year’s motto signifies the digital economy’s awareness of users’ needs. That said, we are happy to be one of the many exhibitors participating and invite you to join us! But, before that, be sure to read on about these trends that are likely to appear at the conference, and be DMEXCO-ready!

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Native Insights: Trends from plista’s 2018 International Conference, Part 1

Recently, we had our 2018 International Conference, where we shared talks, discussions, and panels surrounding the latest digital trends. We sat down with some of plista’s native experts to weigh in on what is to come in the industry. Check out our latest Native Insights video below.

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Case Study: Small Changes for a Greater, Monetized Outcome

Visuals make all the difference. For publisher sites, recommended ad slots placed in a certain order affects online visitors, which can yield greater, monetized outcomes. An online platform’s visual structure influences a “good” or “bad” user experience, yielding KPI success for online marketers.

Last time, we shared our case study on General Anzeiger’s widget performance increase. Today, we would like to build onto our optimization journey and share with you another publisher success. Check out our case study below.

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Part 10 – Going Where plista Global Meets: 2018 International Conference Recap

We had an incredible time celebrating our 10th birthday. Our anniversary motto, “Ten Years of Adventures,” signifies our decade-long journey of being a part of the digital advertising industry. Over time, we have grown globally and ventured into 25+ markets, which boasts our internationality. Last week, we welcomed some of our international markets to join us at our Berlin headquarter to participate in our 2nd International Conference. Today, we’d like to recap our special coming-together.

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Part 9 – Happy Birthday to plista! Ten Years Past, Ten Years Moving Forward

Last week, we officially turned 10! To ring in our 10-year anniversary, we celebrated our continuous adventures as the global platform for data-driven native advertising in the industry. To continue the festivities, we will have our own internal international conference!

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Part 8 – plista Turns 10! Celebrating with 10 Fun Facts

On this day, ten years ago, a new startup was born: plista. Today, we have certainly grown up into a global establishment; Happy Birthday to us! Last time, we shared 10 facts and figures about us. This time, to celebrate, we would like to share 10 fun facts about plista! Become a “plista insider” and find out what we like to do on our free time and how much Club Mate we consume.

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