Programmatic advertising has raised the bar in the digital marketing environment, which leaves transparency as a big topic within the industry. The IAB Tech Lab has launched a new initiative called ads.txt., and this method sheds light on the process of buying and selling inventory. Let us have a closer look and see what it means.
Tag: Content Marketing (Page 5 of 13)
Just recently, the plista Machine Learning Team attended the highly-coveted Neural Information Processing Systems (NIPS) 2016 Conference in Barcelona in quest of the latest technologies and projects within machine learning and computational neuroscience. This 30th annual conference with more than 5000 attendees included invited talks, symposia and presentations from a selection of sought-after papers from machine learning experts.
In the past years, we have seen budgets for online marketing activities rise. News sites and social media channels such as Facebook are competing to grab the biggest slice of the budgets. Advertisers are seeking innovative and effective ways to reach their target groups across different channels.
Programmatic advertising has been a hot topic in the digital marketing industry for the past few years. It has been rapidly growing, principally within the U.S. Now expanding globally, going programmatic has tapped into various pools of advertisers and publishers. The global device usage has changed, particularly with mobile displays taking over the desktop. Today, we will have a look on why implementing native programmatic advertising is useful from an advertiser’s perspective.
This article quickly describes how we handled the transit of external-generated customers events toward our internal Kafka cluster and how we built a reliable failover system using Flume-NG.
We started to work with Apache Flume on its 0.9 version since the beginning, because it was fitting well our need to make internet events landing into a first dumb backet, before being processed.
In October 2016 our data analytics team collected data from numerous ad impressions. With the help of this data we want to find out more about device trends and how the ad consumption behavior varies in different countries.
Tired of mass advertising, unsuitable content or impersonal ads? Uninteresting or flashy banners put a negative spin on your attitude towards online advertising?
Then you might be interested in an ad technology that suggests personalized real-time ads. We take a deeper look into the trend of dynamic creation and show you what it has to offer for you.
The article continues the series of questions and answers about the problems of unit testing in PHP applications. In this part we’ll consider PHPUnit and mocking, such as disadvantages of the classical mocking framework and feature of its native alternative Prophecy, highlight common fallacies of how the test doubles should be used to make the object oriented design better.
There are many different ad formats for your advertising message. Each has its own advantages and meets a certain need. Today we want to talk about a format that is sometimes underestimated but is actually very effective: the In-Feed Ad.
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It’s this time of the year again. More than 50.000 visitors and 1.000 exhibitors from all over the world will be at this years’ dmexco conference with the motto ‘Lightening the Age of Transformation’ in Cologne. Let’s have a look on this year’s trends which we think are important to have in mind for dmexco.
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