Tag: Content Marketing (page 1 of 13)

AI, Transparency, and Creativity: re:publica and OMRs Recap

“The speed of digital marketing is so great that we always have to make decisions in real time.” Karl Villanueva, Hello, Fresh.

The digital advertising industry continues to rapidly evolve. As industry players, we have to constantly keep up with the latest trends before they break out to stay relevant. Throughout the many changes out there, a key point in our industry now is that the user is in complete control and demands more transparency. Industry players now have to not only get their message across and talk at their audience, but rather talk to their audience in the most efficient and personable way possible for acceptance. Simultaneously, the steady rise of Artificial Intelligence (AI) signifies the importance of data rather than the concept of “robots taking over the world,” and that a seeming consensus among digital advertising experts is that we as key players should collaborate with AI rather than react against it.

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5 Ways to See Digital Advertising in a Different Light

We are rapidly growing into a fully-digitalized world. Digitization: the transformation of secondary (print ads) to tertiary media (online ads). This mundane and normalized process inevitably helps influence an individual’s everyday choice of living digitally; now, digitization is more or less a social norm. Based on a 2018 D21 Digital Index study, 19% of Germany’s population was completely offline in 2017, however, in 2018, it decreased by 3%. Initially offline, today’s online advertising dominates digital devices, particularly through the Internet. Thus, the digitization of advertising also becomes a social domain of digitalization. Today, digital advertising exceeds its physical ad properties that now enable advertisers to better approach their audience. Brands can now sell a tailored message to target their audience. This leaves the opportunity to communicate more relevantly with a potentially-higher user acceptance if approached the right way.

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The Best Native Advertising Trends and Tools: 2018 Recap

2018 has been about bridging a gap between users and online marketers. This last year has been a whirlwind. Online marketers think of ways to bridge the gap of ensuring a good online user experience while respecting users’ privacies. We want to highlight the best native advertising trends and tools from 2018 and reflect on this year’s digital happenings. From GDPR taking effect to the great content marketing shift, another year full of changes, challenges and opportunities has passed. Nonetheless, 2018 offered insightful trends and tools to ensure effective ways of communicating each marketer’s brand and message. That said, let us dive right in.

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Publishers Need to Take Back Control: Tools for Content Optimization

Calling all publishers: it is time to reclaim your power online! Nowadays, the influx of user accessibility of virtually all content leaves publishers facing the challenge of maintaining control over their content distribution. With the access of various tools, publishers can now take back their power for content optimization. In order to secure their desired reach, publishers must reconsider how to target their audiences in the most effective manner.

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Case Study: Successful Communication with Powerful Branded Content

Have you ever had the pleasure of vacationing on the most beautiful beaches of Uruguay? Uruguay may be a small country in South America, however, it should not be underestimated. This country  is a force to reckon with as it offers more than must-see attractions, an enriching culture, and top gastronomic menus. Uruguay also greatly respects nature while radiating two humbling attributes: a particularly unique spirit and harmony in its broadest and deepest sets. Do you feel like visiting now? Find out more on how you can vacation in this beautiful country on the Uruguay Tourism Board online.

If you as the reader have been enticed and stopped to read the campaign-like text above of visiting Uruguay, you have just been hooked with powerful branded content.

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Native Insights: Trends from plista’s 2018 International Conference, Part 2

Recently, we had our 2018 International Conference, where we shared talks, discussions, and panels surrounding the latest digital trends. We sat down with some of plista’s native experts to weigh in on the latest industry topics. Last time, our experts shared their thoughts on trends such as transparency, content marketing, and mobile importance. Today, we would like to share more trend talks with our experts in our Part 2 video. Check out our latest Native Insights below.

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DMEXCO is Here! Take C.A.R.E., and Look Out for these 5 Key Trends

It is our favorite time of year again: DMEXCO! Held annually in Cologne, this year’s conference motto is, “Take C.A.R.E. – Motto and Motivation for the Industry.” According to Christoph Salzig, C.A.R.E. stands for “Curiosity, Action, Responsibility, and Experience. This year’s motto signifies the digital economy’s awareness of users’ needs. That said, we are happy to be one of the many exhibitors participating and invite you to join us! But, before that, be sure to read on about these trends that are likely to appear at the conference, and be DMEXCO-ready!

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Native Insights: Trends from plista’s 2018 International Conference, Part 1

Recently, we had our 2018 International Conference, where we shared talks, discussions, and panels surrounding the latest digital trends. We sat down with some of plista’s native experts to weigh in on what is to come in the industry. Check out our latest Native Insights video below.

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Case Study: Small Changes for a Greater, Monetized Outcome

Visuals make all the difference. For publisher sites, recommended ad slots placed in a certain order affects online visitors, which can yield greater, monetized outcomes. An online platform’s visual structure influences a “good” or “bad” user experience, yielding KPI success for online marketers.

Last time, we shared our case study on General Anzeiger’s widget performance increase. Today, we would like to build onto our optimization journey and share with you another publisher success. Check out our case study below.

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Part 8 – plista Turns 10! Celebrating with 10 Fun Facts

On this day, ten years ago, a new startup was born: plista. Today, we have certainly grown up into a global establishment; Happy Birthday to us! Last time, we shared 10 facts and figures about us. This time, to celebrate, we would like to share 10 fun facts about plista! Become a “plista insider” and find out what we like to do on our free time and how much Club Mate we consume.

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