Tag: Content Distribution (Page 2 of 4)

4 Learnings from Online Marketing Rockstars Festival 2017

One week ago, the Online Marketing Rockstars Festival 2017 took place in Hamburg. It is one of the biggest events within the German digital marketing industry. Obviously, plista was also part of the conference to gather deeper insights on current developments, and participated at the content marketing panel to share our point of view.

Continue reading

Native Insights: How to Capture Christmas Clicks

As a platform for data-driven content and ad distribution, we analyze several GB of data every day. With our Native Insights, we offer you a video format to inform you about the latest trends as well as show you how to benefit from these data. As Christmas is getting closer, we present some interesting findings about the business around the 24th of December: the activity of Christmas clicks.

Continue reading

Berlin Talent Summit 2016: Young talents at the plista office

Curious faces, smart questions and a lot of engagement – last week’s Berlin Talent Summit was a success for all participants. 30 out of 250 young European talents, pre-selected for this event, have visited us in our office in Berlin-Mitte to meet our IT-specialists and learn more about plista.

To kick-off the day, Tobias (Teamlead Core), Elisa (Head of AdServices) and Sarah (Manager Human Resources) gave a short introduction, and presented plista as a data-driven platform for native advertising solutions and content distribution.

Continue reading

Was ist plista?

Native Advertising, powered by data. Was bedeutet das?

plista ist Pionier innovativer Lösungen für Native Advertising und Content Distribution in Premium-Umfeldern. Über unsere datengetriebene Plattform bringen wir seit 2008 Werbetreibende und Medien erfolgreich zusammen und gehören international zu den führenden Anbietern in unserem Segment. Durch unsere proprietäre Echtzeit-Empfehlungstechnologie ist plista in der Lage, Inhalte und Werbung passend zu den individuellen Interessen des einzelnen Nutzers auszuliefern – über alle Kanäle und Endgeräte hinweg.

Continue reading

Infographic Content Distribution: The Key to Content Marketing Success

Even unique and creative content remains useless if it does not reach the right users. Therefore, content distribution is a key factor for the success of content marketing campaigns. Brands can make use of various instruments to increase the reach of their content. Alongside owned and earned media, paid content distribution in particular allows for precise targeting of relevant users. Beside owned and earned media, paid content distribution in particular allows for precise targeting of relevant users. Our infographic “Content Distribution: The Key to Content Marketing Success” visualizes the importance and benefits of content distribution as an essential part of a digital brand strategy.

Continue reading

New Product: Get to know the plista Native InFeed Ads and InFeed Widget

Feed-based websites such as BuzzFeed are becoming increasingly popular. They do not only create a new way to distribute and consume editorial content but also require specific advertising solutions that fit their functionality. Perfectly tailored to the user experience of article feeds, plista’s brand new Native InFeed Ads combine in-feed placement with a native format – and help both advertisers and publishers tap the full potential of feed-based websites.

Continue reading

« Older posts Newer posts »

© 2023 plista Blog

Theme by Anders NorenUp ↑