One week ago, the Online Marketing Rockstars Festival 2017 took place in Hamburg. It is one of the biggest events within the German digital marketing industry. Obviously, plista was also part of the conference to gather deeper insights on current developments, and participated at the content marketing panel to share our point of view.
Various channels and platforms build the modern digital media mix. We often get asked where native advertising is sitting within the mix. In the following, we want to show you how you can benefit from native advertising and where it is positioned.
As a platform for data-driven content and ad distribution, we analyze several GB of data every day. With our Native Insights, we offer you a video format to inform you about the latest trends as well as show you how to benefit from these data. As Christmas is getting closer, we present some interesting findings about the business around the 24th of December: the activity of Christmas clicks.
In Online Marketing Native Advertising and Content Marketing are often used as synonyms although they describe different marketing approaches. But can you tell the difference? Let’s shed more light on the matter and start with a definition.
Curious faces, smart questions and a lot of engagement – last week’s Berlin Talent Summit was a success for all participants. 30 out of 250 young European talents, pre-selected for this event, have visited us in our office in Berlin-Mitte to meet our IT-specialists and learn more about plista.
To kick-off the day, Tobias (Teamlead Core), Elisa (Head of AdServices) and Sarah (Manager Human Resources) gave a short introduction, and presented plista as a data-driven platform for native advertising solutions and content distribution.
plista ist Pionier innovativer Lösungen für Native Advertising und Content Distribution in Premium-Umfeldern. Über unsere datengetriebene Plattform bringen wir seit 2008 Werbetreibende und Medien erfolgreich zusammen und gehören international zu den führenden Anbietern in unserem Segment. Durch unsere proprietäre Echtzeit-Empfehlungstechnologie ist plista in der Lage, Inhalte und Werbung passend zu den individuellen Interessen des einzelnen Nutzers auszuliefern – über alle Kanäle und Endgeräte hinweg.
Even unique and creative content remains useless if it does not reach the right users. Therefore, content distribution is a key factor for the success of content marketing campaigns. Brands can make use of various instruments to increase the reach of their content. Alongside owned and earned media, paid content distribution in particular allows for precise targeting of relevant users. Beside owned and earned media, paid content distribution in particular allows for precise targeting of relevant users. Our infographic “Content Distribution: The Key to Content Marketing Success” visualizes the importance and benefits of content distribution as an essential part of a digital brand strategy.
plista takes the increasing importance of mobile internet into account and is one of the first technology companies to support the Accelerated Mobile Pages project by Google. This way, we help our publishing partners to increase the loading speed of their websites in order to improve their allover mobile experience, reduce bounce rate and secure important ad revenue.
Feed-based websites such as BuzzFeed are becoming increasingly popular. They do not only create a new way to distribute and consume editorial content but also require specific advertising solutions that fit their functionality. Perfectly tailored to the user experience of article feeds, plista’s brand new Native InFeed Ads combine in-feed placement with a native format – and help both advertisers and publishers tap the full potential of feed-based websites.
Die Customer Journey ist der Leitfaden zur Bestimmung einzelner Marketingmaßnahmen. Je nach Phase eignen sich unterschiedliche Kommunikationskanäle, um die Konsumenten anzusprechen. Heute zeigen wir Ihnen, wie Sie die Distribution Ihres Contents optimal auf die Customer Journey abstimmen können.
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