Tag: Content Distribution (page 1 of 4)

Content Distribution: Things That Should Be Considered

Content marketing is the latest emergence in the industry, and it isn’t going to stop anytime soon. It is a powerful strategy to effectively target users depending on the quality content you put out. Today, we would like to share some tips on what you should consider when it comes to distributing your content. We will answer questions such as why making conscious decisions and considering the best ways for content distribution is important.

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Branded Content vs. Advertorials – Knowing the Differences and How to Use Them

When it comes to communicating your product or service, something to consider is how to best distribute your message. Would you prefer to hire a trustworthy and reliable third party, or take the leap and directly distribute your message? Nonetheless, there is no right or wrong answer, but rather your own preference as an advertiser or publisher. Today, we would like to share our creative recommendations for inspiration on how to best communicate to your audience. Let us have a look at branded content vs. advertorials.

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Content Marketing: Keeping Up with the Status Quo

With content taking over the online marketing industry, it is important to keep up with this effective strategy’s status quo. These days, without content, marketers risk a great potential of consumers and audiences to target. Content is a flexible way to attract and build trust with your audience. Well-done content can bring loyalty to your service, product or brand. Today, we will share some tips and tricks for you to implement into your content marketing strategies.

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Native Programmatic: What Does It Mean for Publishers?

Today, we are back in discussing the hot topic of programmatic advertising. We recently had a look at how this automated buying method yields a great advantage to advertisers who bid on coveted ad slots on various publisher sites. We mentioned that the rapid growth of mobile device use is one of the main reasons why advertisers should go native with programmatic; through this method, advertisers have a more refined target reach. Since we are familiar with the advertisers’ perspective on going native programmatic, what does it mean for the publishers, who are opposite the process?

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Using Aptly to Manage Highly-Available Debian Repositories

Every team managing more than a few Debian packages at some point faces issues with serving, or, if not that, how effective it’s being served. In our case, we used to use a different tool, Reprepro, which does a pretty good job on the package management, however it does not support having more than one version per package. This kind of constraint directly affects when we need to meet dependencies or even rollback to previous versions and was always problematic in achieving the required results when facing this kind of scenario.

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Native Programmatic Advertising for the Proactive Advertiser

Programmatic advertising has been a hot topic in the digital marketing industry for the past few years. It has been rapidly growing, principally within the U.S. Now expanding globally, going programmatic has tapped into various pools of advertisers and publishers. The global device usage has changed, particularly with mobile displays taking over the desktop. Today, we will have a look on why implementing native programmatic advertising  is useful from an advertiser’s perspective.

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Native Advertising vs. Content Marketing – Where Is the Difference?

In Online Marketing the terms native advertising and content marketing often get interchanged. But they describe different marketing approaches. To erase established uncertainties, let’s start with a definition by outlining some of the key differences.

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Infographic: Tips for Successful Native Content Distribution

To push branded content successfully, the right distribution is a key factor.

Through native content distribution, advertisers can offer their audience an added value and represent the brand as an expert of this topic. To achieve the objectives it is important to be aware of elementary facts. These can be crucial for the success of created ads and for reaching the right target group.

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Mobile Advertising On The Rise – 4 Challenges To Keep An Eye On

The shift from laptops to mobile devices, becoming first screen in the long-term, is not a secret anymore. Emarketer predicts mobile advertising to represent more than a third of total media ad spending in 2019. Also plista already generated a third of the revenue via mobile inventory in 2016.

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4 Learnings from Online Marketing Rockstars Festival 2017

One week ago, the Online Marketing Rockstars Festival 2017 took place in Hamburg. It is one of the biggest events within the German digital marketing industry. Obviously, plista was also part of the conference to gather deeper insights on current developments, and participated at the content marketing panel to share our point of view.

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