We are rapidly growing into a fully-digitalized world. Digitization: the transformation of secondary (print ads) to tertiary media (online ads). This mundane and normalized process inevitably helps influence an individual’s everyday choice of living digitally; now, digitization is more or less a social norm. Based on a 2018 D21 Digital Index study, 19% of Germany’s population was completely offline in 2017, however, in 2018, it decreased by 3%. Initially offline, today’s online advertising dominates digital devices, particularly through the Internet. Thus, the digitization of advertising also becomes a social domain of digitalization. Today, digital advertising exceeds its physical ad properties that now enable advertisers to better approach their audience. Brands can now sell a tailored message to target their audience. This leaves the opportunity to communicate more relevantly with a potentially-higher user acceptance if approached the right way.
Tag: Case Study (Page 1 of 3)
Have you ever had the pleasure of vacationing on the most beautiful beaches of Uruguay? Uruguay may be a small country in South America, however, it should not be underestimated. This country is a force to reckon with as it offers more than must-see attractions, an enriching culture, and top gastronomic menus. Uruguay also greatly respects nature while radiating two humbling attributes: a particularly unique spirit and harmony in its broadest and deepest sets. Do you feel like visiting now? Find out more on how you can vacation in this beautiful country on the Uruguay Tourism Board online.
If you as the reader have been enticed and stopped to read the campaign-like text above of visiting Uruguay, you have just been hooked with powerful branded content.
It is our favorite time of year again: DMEXCO! Held annually in Cologne, this year’s conference motto is, “Take C.A.R.E. – Motto and Motivation for the Industry.” According to Christoph Salzig, C.A.R.E. stands for “Curiosity, Action, Responsibility, and Experience. This year’s motto signifies the digital economy’s awareness of users’ needs. That said, we are happy to be one of the many exhibitors participating and invite you to join us! But, before that, be sure to read on about these trends that are likely to appear at the conference, and be DMEXCO-ready!
Visuals make all the difference. For publisher sites, recommended ad slots placed in a certain order affects online visitors, which can yield greater, monetized outcomes. An online platform’s visual structure influences a “good” or “bad” user experience, yielding KPI success for online marketers.
Last time, we shared our case study on General Anzeiger’s widget performance increase. Today, we would like to build onto our optimization journey and share with you another publisher success. Check out our case study below.
Advertisements have a quick 50/50 chance to “pitch” itself to online users once exposed. Upon first glance, an ad’s illustration and what it promotes yields the make-it-or-break-it factor for users. Ads connecting to the user is left to either be closed and skipped, or clicked on with interest.
When it comes to communicating your product or service, something to consider is how to best distribute your message. Would you prefer to hire a trustworthy and reliable third party, or take the leap and directly distribute your message? Nonetheless, there is no right or wrong answer, but rather your own preference as an advertiser or publisher. Today, we would like to share our creative recommendations for inspiration on how to best communicate to your audience. Let us have a look at branded content vs. advertorials.
We recently teamed up with Locarta to measure the number of store visits generated by Subway’s “Fit Five” campaign, which was running with plista. Held from May to August 2017, the campaign was part of a larger campaign planned and created by Essence, a Düsseldorf-based media agency. Thus, plista took part in the native ad section. Locarta, a location analytics startup, is the “Google Analytics” for the physical world. With its GPS and Wifi-fingerprint-tracking services, we found that our native campaigns showcasing Subway’s “Fit Five” impacted quite a number of users in Germany. Here, sporty and healthy women between the ages of 20-39 years old were targeted.
Recommended content is easy to go left unnoticed when it comes to user interaction and its accompanying adverts on publisher sites. However, appealing visuals, such as block widget, paired with article titles and adverts offer good online user experiences. Thus, this attracts more attention. Users are more likely to notice other recommendations that publishers and advertisers alike offer.
Publishers should consider different widgets to potentially achieve higher performance KPIs such as viewability and monetization. We previously discussed the differences of native and performance-based goals when it came to revenue, since online advertisers’ goals are what affect the results of the widgets used on the publisher site.
Last week, we made it to the annual Online Marketing Rockstars Festival in Hamburg Messe, where we learned about the latest trends in digital marketing. Among the many interesting talks, master classes, expos, and more, we had a great time! Let’s have a look at some key takeaways in our recap.
With the anticipation of GDPR, the topic of transparency in the industry is getting hotter by the second. Come May, digital advertisers will face the new data privacy regulation as GDPR will take effect in the EU. This is where transparency comes into play. Today, we will have a refresher on this open form of communication and its significance. We will look at the three sides of transparency from the following perspectives: the publisher, the advertiser, and the user.
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