Tag: case study

Case Study: Increased Mobile Performance KPIs through Block Widget

Recommended content is easy to go left unnoticed when it comes to user interaction and its accompanying adverts on publisher sites. However, appealing visuals paired with article titles and adverts that offer a good online user experience attract more attention. Users are more likely to notice other recommendations that publishers and advertisers alike offer.

Publishers should consider different widgets to potentially achieve higher performance KPIs such as viewability and monetization. We previously discussed the differences of native and performance-based goals when it came to revenue, since online advertisers’ goals are what affect the results of the widgets used on the publisher site.

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Case Study: Revamping Ad Formats with Dynamic Creative Optimization

2018 is the year that calls for advertisers to consider revamping their ad formats. Nowadays, innovative and creative outlets go a long way in targeting markets. With more visual and optimized formats, advertisers are sure to reach their targets and offer a better, user experience. We recently discussed that advertisers have a need for innovation: creative optimization. Our expert, Stefan Klimek, Global Vice President of Finance, HR, and Commercial at plista describes that advertising formats are “becoming more dynamic, animated, and fundamentally more creative.” Today, we would like to share with you a case study of a plista e-commerce client who had a great campaign experience using our DCO technology.

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Case Study: Mobile Design Optimization increases eCPM of 133%

 

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As mobile usage increases, an optimized webdesign plays an important role for websites. It has a great impact on the publisher’s performance since an attractive mobile design determines the users’ length of stay and consequently the amount of ad impressions. Therefore, it is very important that the mobile website, especially the Article Widget, has an appealing design.

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Case Study on AMP: Doubled Revenue – Tripled Engagement

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The Accelareted Mobile Pages (AMP) Project just celebrated its first birthday.  In a case study on AMP, plista looks at the profits for publishers in detail.

We see it every day on our way to work: People waiting for the bus or sitting on the train, reading the news on their smartphones.
It is obvious that nowadays users prefer to consume information online, especially mobile. plista retraces this trend and observes a 10 times higher revenue growth in mobile ads within the last three years.

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plista Ensemble Algorithm Increases Top Tier Publisher’s On-Site CTR by 39%

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Millions of publishers are competing for the favour of users – and for ad revenues. Thereby, visitors’ length of stay, page impressions and monetization depend largely on the quality of publisher’s content and ad recommendations. In order to prove the excellence of the plista Recommendation Technology, a top tier publisher started a long-term test to compare its performance with recommendations based on semantic targeting.

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