Tag: Brand Marketing (page 2 of 7)

Part 4 – How Well Do You Know About Programmatic? 10 Facts

Programmatic has been an ongoing buzz lately, and for good reason. Since our announcement of going native programmatic last autumn, we have been keeping up with the trends that follow this automated method of buying. Not only is programmatic a way for advertisers and publishers to attain high quality inventory, it has also proven to be continuously grow since its high-profile boom back in 2016.

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Branded Content vs. Advertorials – Knowing the Differences and How to Use Them

When it comes to communicating your product or service, something to consider is how to best distribute your message. Would you prefer to hire a trustworthy and reliable third party, or take the leap and directly distribute your message? Nonetheless, there is no right or wrong answer, but rather your own preference as an advertiser or publisher. Today, we would like to share our creative recommendations for inspiration on how to best communicate to your audience. Let us have a look at branded content vs. advertorials.

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How to Book Native Programmatic with plista

Programmatic has been an ongoing topic in the industry. We previously mentioned that going native programmatic is especially beneficial for supply and demand partners as this automated way of buying ultimately increases revenue for both parties.

As we recently announced, plista has gone native programmatic. Since both our clients- advertisers and publishers– can now book programmatically, the question then rises: how do we go programmatic, and when can we start? Today, we would like to share with you a step-by-step process on how to book native inventory  programmatically with plista on AppNexus.

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5 Key Takeaways from the 2018 Online Marketing Rockstars Festival

Last week, we made it to the annual Online Marketing Rockstars Festival in Hamburg Messe, where we learned about the latest trends in digital marketing. Among the many interesting talks, master classes, expos, and more, we had a great time! Let’s have a look at some key takeaways in our recap.

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The Three Sides of Transparency in Digital Advertising

With the anticipation of GDPR, the topic of transparency in the industry is getting hotter by the second. Come May, digital advertisers will face the new data privacy regulation as GDPR will take effect in the EU. This is where transparency comes into play. Today, we will have a refresher on this open form of communication and its significance. We will look at the three sides of transparency from the following perspectives: the publisher, the advertiser, and the user.

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Content Marketing: Keeping Up with the Status Quo

With content taking over the online marketing industry, it is important to keep up with this effective strategy’s status quo. These days, without content, marketers risk a great potential of consumers and audiences to target. Content is a flexible way to attract and build trust with your audience. Well-done content can bring loyalty to your service, product or brand. Today, we will share some tips and tricks for you to implement into your content marketing strategies.

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Video Ad Campaigns: What Advertisers Should Consider

Visuals are all the rage today: it is immediate, direct, and convenient for the one viewing it. Today’s easily accessible way to consume digitally is something that advertisers need to consider. This is due to the high likelihood of online users staying onto the campaign once hooked with an appealing setup. Today, we will talk about the importance of video ad formats and how to better optimize your video ad campaigns.

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Effective Publisher Video Content: What Should Be Considered?

With today’s easily accessible way of consuming content online, moving content is one of the many rising trends that increasingly improves in hooking online users. This is due to the convenience that videos bring forth toward viewers. eMarketer research states that the average time spent watching digital videos a day in the U.S. started at 61 minutes in 2015. This number is projected to go up to 81 minutes by 2019. Thus, publishers are migrating over to putting out more moving content on social media sites such as Facebook and Instagram as well as on their own sites. Moving content, or videos, on publisher sites are interesting and beneficial for many reasons. Today, we will have a look at why publishers are increasingly using video content and why you should too.

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Native vs. Performance: The Differences and Relationship of the Two

When it comes to earning revenue, publishers and advertisers are quick to think of ways to best reach their target markets within the digital advertising industry. Media planners have to consider what types of tools they can use to push ads and content as well as how to target the right audiences.

That said, we would like to share the differences between native advertising and performance marketing. These two strategies are sure to help advertisers and publishers succeed in reaching their goals of offering target audiences a better user experience. We will also have a look at how the two can go hand in hand together as well as how different native ad formats can support performance.

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From Traditional to Innovative: What Comes Next? An Outlook of 2018

As we start a fresh year, we continue to build onto 2017’s happenings in the digital advertising industry. We recently reflected on 2017’s trends and buzzworthy topics.

Many trends have helped transform both advertisers’ and publishers’ tactics of target reach to earn more revenue. This is due to the rising demographic of mobile device users. Increased ad spending as well as data insights and personalization were also a few among these transforming trends.

The change of majority device usage from “traditional” desktop to mobile has left publishers and advertisers to consider two ways of reaching their target users: through creative and native ad formats. That said, we would like to share some projections of what 2018 will bring to the digital advertising industry.

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