Tag: Advertiser (Page 2 of 10)

AI, Transparency, and Creativity: re:publica and OMRs Recap

05/20/2019 / Danielle Borao

“The speed of digital marketing is so great that we always have to make decisions in real time.” Karl Villanueva, Hello, Fresh.

The digital advertising industry continues to rapidly evolve. As industry players, we have to constantly keep up with the latest trends before they break out to stay relevant. Throughout the many changes out there, a key point in our industry now is that the user is in complete control and demands more transparency. Industry players now have to not only get their message across and talk at their audience, but rather talk to their audience in the most efficient and personable way possible for acceptance. Simultaneously, the steady rise of Artificial Intelligence (AI) signifies the importance of data rather than the concept of “robots taking over the world,” and that a seeming consensus among digital advertising experts is that we as key players should collaborate with AI rather than react against it.

Thanks to digitalization, digital advertising may have higher user acceptance if approached right. Let us think about five ways to see ads differently.

5 Ways to See Digital Advertising in a Different Light

02/21/2019 / plista

We are rapidly growing into a fully-digitalized world. Digitization: the transformation of secondary (print ads) to tertiary media (online ads). This mundane and normalized process inevitably helps influence an individual’s everyday choice of living digitally; now, digitization is more or less a social norm. Based on a 2018 D21 Digital Index study, 19% of Germany’s population was completely offline in 2017, however, in 2018, it decreased by 3%. Initially offline, today’s online advertising dominates digital devices, particularly through the Internet. Thus, the digitization of advertising also becomes a social domain of digitalization. Today, digital advertising exceeds its physical ad properties that now enable advertisers to better approach their audience. Brands can now sell a tailored message to target their audience. This leaves the opportunity to communicate more relevantly with a potentially-higher user acceptance if approached the right way.

The Best Native Advertising Trends and Tools: 2018 Recap

12/12/2018 / Danielle Borao

2018 has been about bridging a gap between users and online marketers. This last year has been a whirlwind. Online marketers think of ways to bridge the gap of ensuring a good online user experience while respecting users’ privacies. We want to highlight the best native advertising trends and tools from 2018 and reflect on this year’s digital happenings. From GDPR taking effect to the great content marketing shift, another year full of changes, challenges and opportunities has passed. Nonetheless, 2018 offered insightful trends and tools to ensure effective ways of communicating each marketer’s brand and message. That said, let us dive right in.

Powerful branded content is an effective way to hook your target users in by loading value-loaded content into your native campaigns, sparking interest.

Case Study: Successful Communication with Powerful Branded Content

10/24/2018 / Danielle Borao

Have you ever had the pleasure of vacationing on the most beautiful beaches of Uruguay? Uruguay may be a small country in South America, however, it should not be underestimated. This country is a force to reckon with as it offers more than must-see attractions, an enriching culture, and top gastronomic menus. Uruguay also greatly respects nature while radiating two humbling attributes: a particularly unique spirit and harmony in its broadest and deepest sets. Do you feel like visiting now? Find out more on how you can vacation in this beautiful country on the Uruguay Tourism Board online.

If you as the reader have been enticed and stopped to read the campaign-like text above of visiting Uruguay, you have just been hooked with powerful branded content.

From our 2018 International Conference, we shared some Native Insights of plista's native experts weighing in on industry trends. Check out Part 2 for more.

Native Insights: Trends from plista’s 2018 International Conference, Part 2

09/12/2018 / Danielle Borao

Recently, we had our 2018 International Conference, where we shared talks, discussions, and panels surrounding the latest digital trends. We sat down with some of plista’s native experts to weigh in on the latest industry topics. Last time, our experts shared their thoughts on trends such as transparency, content marketing, and mobile importance. Today, we would like to share more trend talks with our experts in our Part 2 video. Check out our latest Native Insights below.

DMEXCO is Here! Take C.A.R.E., and Look Out for these 5 Key Trends

09/05/2018 / Danielle Borao

It is our favorite time of year again: DMEXCO! Held annually in Cologne, this year’s conference motto is, “Take C.A.R.E. – Motto and Motivation for the Industry.” According to Christoph Salzig, C.A.R.E. stands for “Curiosity, Action, Responsibility, and Experience. This year’s motto signifies the digital economy’s awareness of users’ needs. That said, we are happy to be one of the many exhibitors participating and invite you to join us! But, before that, be sure to read on about these trends that are likely to appear at the conference, and be DMEXCO-ready!

Native Insights: Trends from plista’s 2018 International Conference, Part 1

08/29/2018 / Danielle Borao

Visuals make all the difference. For publisher sites, recommended ad slot placements affect online visitors, which can yield a greater, monetized outcome.

Case Study: Small Changes for a Greater, Monetized Outcome

08/21/2018 / Danielle Borao

Visuals make all the difference. For publisher sites, recommended ad slots placed in a certain order affects online visitors, which can yield greater, monetized outcomes. An online platform’s visual structure influences a “good” or “bad” user experience, yielding KPI success for online marketers.

Last time, we shared our case study on General Anzeiger’s widget performance increase. Today, we would like to build onto our optimization journey and share with you another publisher success. Check out our case study below.

Content Distribution: Things That Should Be Considered

07/11/2018 / Danielle Borao

Content marketing is the latest emergence in the industry, and it isn’t going to stop anytime soon. It is a powerful strategy to effectively target users depending on the quality content you put out. Today, we would like to share some tips on what you should consider when it comes to distributing your content. We will answer questions such as why making conscious decisions and considering the best ways for content distribution is important.

We have been grateful to have so many clients working with us. Not only is it about business, it is also about a trusting and efficient professional relationship. We would like to share some thoughtful birthday wishes that our clients have sent us for plista’s future!

Part 7 – plista Client Wishes for the Future

07/04/2018 / Danielle Borao

Over the last 10 years, we have been grateful to have so many clients working with us, whether they are publishers or advertisers worldwide. Not only is it about business, it is also about a trusting and efficient professional relationship. Over the years, plista has stayed true to committing to its clients and in delivering the best services as possible. Due to this, we are happy to see the reciprocation of our clients satisfied with our work. Therefore, today, for our 10 years plista blog special, we would like to share some thoughtful birthday wishes that our clients have sent us for plista’s future!