Tag: Advertising Technology (Page 3 of 3)

4 Steps to Avoid Ad Blocking – IAB LEAN Approach

These days, things are not going very well in online advertisement, Scott Cunningham, Senior Vice President of Technology and Ad Operations IAB, admitted. The permanent optimization of digital advertising in terms of automation and targeting is at the expense of the user. Banner ads affect the battery life, slow down the website and consequently harm the user experience.

It is therefore no wonder that ad blockers are enjoying great popularity and usage rises. Ad blockers are filter programs that block advertisement on websites. The advantages are clear: Websites have faster loading times and users are not bothered by intrusive ads. Thus, the majority of advertising banners are cut out and not visible for the users.

But ad blocking software has become a danger for providing content at no charge. Furthermore, an important source of revenue for publishers as well as for advertisers disappears. As a result the LEAN programme has been set up by IAB.

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Programmatic, Native Advertising, Mobile & Co: 5 Trends from the dmexco 2016 Every Marketer Should Know

Market leaders, global players and future-oriented start-ups from the digital marketing sector made the dmexco 2016 a great success:  More than 1,000 companies exhibited on September 14th and 15th in Cologne. Over 50,000 international visitors from the marketing, technology, creative and media sectors used the exhibition and conference as a business and information platform. We were part of this great event and want to outline 5 dmexco trends every marketer should know:

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Native going native: A brief to fit 1000 countries

More industry consolidation will lead to native advertising success

Native advertising means one thing to Brits and another thing to a Chinese audience. Europeans consume content differently than Americans. For native content to truly go native, understanding and working with cultural differences is pivotal.

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Cannes Lions 2016: plista meets Xaxis at “The Programmatic 401: Creative Convergence”

Interesting insights about data and technology, great talks and fantastic weather: It was a pleasure to  be part of “The Programmatic 401: Creative Convergence” on the 22th of June at the Cannes Lions International Festival of Creativity. With top speakers such as Sir Martin Sorell, CEO of WPP,  the Xaxis’ event was a huge success and gathered over 175 visitors from the industry.

Nicolas Bidon, Global CEO of ‪plista‬, participated in the  panel “Dynamic Creative & the Power of Self-Assembling Ads” and discussed the link between data and creativity in advertising. Check out the photos and the video here.

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Case Study: Full plista Integration Increases Publisher’s KPIs up to 69%

Recommending the most read articles is a common practice among publishers in order to offer relevant content to their visitors. But that is just one of various criteria that may have impact on readers choice. In comparison, plista’s proprietary Recommendation Technology takes also user-based information into account to target the individual interests of every reader. In a 10-month A/B test with a leading publisher’s, plista’s user-centric approach helped increase visible CTR and native ads revenue significantly.

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plista Ensemble Algorithm Increases Top Tier Publisher’s On-Site CTR by 39%

Millions of publishers are competing for the favour of users – and for ad revenues. Thereby, visitors’ length of stay, page impressions and monetization depend largely on the quality of publisher’s content and ad recommendations. In order to prove the excellence of the plista Recommendation Technology, a top tier publisher started a long-term test to compare its performance with recommendations based on semantic targeting.

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