Tag: Advertising Technology (page 3 of 3)

Native going native: A brief to fit 1000 countries

More industry consolidation will lead to native advertising success

Native advertising means one thing to Brits and another thing to a Chinese audience. Europeans consume content differently than Americans. For native content to truly go native, understanding and working with cultural differences is pivotal.

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Cannes Lions 2016: plista meets Xaxis at “The Programmatic 401: Creative Convergence”

Interesting insights about data and technology, great talks and fantastic weather: It was a pleasure to  be part of “The Programmatic 401: Creative Convergence” on the 22th of June at the Cannes Lions International Festival of Creativity. With top speakers such as Sir Martin Sorell, CEO of WPP,  the Xaxis’ event was a huge success and gathered over 175 visitors from the industry.

Nicolas Bidon, Global CEO of ‪plista‬, participated in the  panel “Dynamic Creative & the Power of Self-Assembling Ads” and discussed the link between data and creativity in advertising. Check out the photos and the video here.

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Case Study: Full plista Integration Increases Publisher’s KPIs up to 69%

Recommending the most read articles is a common practice among publishers in order to offer relevant content to their visitors. But that is just one of various criteria that may have impact on readers choice. In comparison, plista’s proprietary Recommendation Technology takes also user-based information into account to target the individual interests of every reader. In a 10-month A/B test with a leading publisher’s, plista’s user-centric approach helped increase visible CTR and native ads revenue significantly.

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plista Australia caps off a huge Year of Growth

It’s a big milestone for plista Australia this week as the team celebrates the completion of its first year in business. Since launch, plista Australia has won significant publisher share in 2015 having launched on over 100 sites including the most premium inventory in the market.

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AMP ready: plista integrates Accelerated Mobile Pages by Google

plista takes the increasing importance of mobile internet into account and is one of the first technology companies to support the Accelerated Mobile Pages project by Google. This way, we help our publishing partners to increase the loading speed of their websites in order to improve their allover mobile experience, reduce bounce rate and secure important ad revenue.

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plista Ensemble Algorithm Increases Top Tier Publisher’s On-Site CTR by 39%

Millions of publishers are competing for the favour of users – and for ad revenues. Thereby, visitors’ length of stay, page impressions and monetization depend largely on the quality of publisher’s content and ad recommendations. In order to prove the excellence of the plista Recommendation Technology, a top tier publisher started a long-term test to compare its performance with recommendations based on semantic targeting.

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