The digital advertising industry continues to evolve. Online marketers have been consistently finding ways to offer a better user experience for online consumers while earning promising revenue. Over the past five years, programmatic buying has been proven to fulfil the needs of both advertisers and publishers.
Tag: Advertising Technology (Page 2 of 3)
2018 is the year that calls for advertisers to consider revamping their ad formats. Nowadays, innovative and creative outlets go a long way in targeting markets. With more visual and optimized formats, advertisers are sure to reach their targets and offer a better, user experience. We recently discussed that advertisers have a need for innovation: creative optimization. Our expert, Stefan Klimek, Global Vice President of Finance, HR, and Commercial at plista describes that advertising formats are “becoming more dynamic, animated, and fundamentally more creative.” Today, we would like to share with you a case study of a plista e-commerce client who had a great campaign experience using our DCO technology.
When it comes to earning revenue, publishers and advertisers are quick to think of ways to best reach their target markets within the digital advertising industry. Media planners have to consider what types of tools they can use to push ads and content as well as how to target the right audiences.
That said, we would like to share the differences between native advertising and performance marketing. These two strategies are sure to help advertisers and publishers succeed in reaching their goals of offering target audiences a better user experience. We will also have a look at how the two can go hand in hand together as well as how different native ad formats can support performance.
As we start a fresh year, we continue to build onto 2017’s happenings in the digital advertising industry. We recently reflected on 2017’s trends and buzzworthy topics.
Many trends have helped transform both advertisers’ and publishers’ tactics of target reach to earn more revenue. This is due to the rising demographic of mobile device users. Increased ad spending as well as data insights and personalization were also a few among these transforming trends.
The change of majority device usage from “traditional” desktop to mobile has left publishers and advertisers to consider two ways of reaching their target users: through creative and native ad formats. That said, we would like to share some projections of what 2018 will bring to the digital advertising industry.
Tired of mass advertising, unsuitable content or impersonal ads? Uninteresting or flashy banners put a negative spin on your attitude towards online advertising?
Then you might be interested in an ad technology that suggests personalized real-time ads. We take a deeper look into the trend of dynamic creation and show you what it has to offer for you.
Lately, everyone is talking about programmatic advertising. Proud to announce our SSP integration, a step forward to a native programmatic company. To shed some light on this topic and tell you some facts about programmatic advertising, we will show in this article why it is important for digital marketing and how plista is approaching it!
The right targeting is an indispensable component of native advertising. It is a type of online marketing that is aligned to a certain audience. It is placed in a way that the advertisement is only shown to that particular user group. Contextual text advertising enables a reduction of scattering losses while doing online advertisement.
This section is meant to collect some of our experiences in working with a variety of technologies everyday. Therefore, when approaching very cutting-edge systems, it often leads us to go for custom solutions, which is a real pity to not share. Our goal is to share some tips and knowledge that is specifically all about the latest tech from our plista technology department. Specifically, we want to share our plista tech solutions.
Email-, tele-, radio- , print marketing & more: Nowadays, there are many different ways to advertise. Marketing is one of the most important success factors for a business. It ensures the success of the company in the long term by raising its name recognition and brand awareness and consequently increases its sales. But what is the best marketing strategy and how is it possible to address the right audience?
Chatbots are enjoying great popularity these days and are helpful in many different situations: There is a company that launched a chatbot that helps people to improve their credit score for instance. Another one helps users to contest parking tickets that were unfairly issued. Chatbots can also help you order a pizza, or give you medical or legal advice.
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