>

Page 2 of 18

5 Tips: Make the Most Out of Your Visually-Optimized Campaign Creatives

Sometimes, less is more. In the digital world of today, users worldwide who browse the net desire quick and easy, eye-catching content to consume. With the vast and overwhelming amount of information readily available at the click of a Google search, today’s technology enables us to have immediate access. With that said, this leaves advertisers in a challenging position of fighting for the “attentive” slot of their target audience. Thankfully, there’s many great tips and tactics out there that you can try to push your campaigns through the roof and hook your audience to potentially convert. Here are 5 tips on how to get the most out of your creative ads.

Continue reading

How to Maximize Campaign Success with Self-Service Advertising

Time and money– advertisers value the efficiency of the two when it comes to booking campaigns. However, with the changing times in the industry, the demand for transparency has become more crucial than ever. Online marketers would like to see more effective processes when creating a campaign; how can we save time and optimize budgets to push a potentially-successful campaign, all while having complete control? Managed services seem to be the standard advertising solution for booking online campaigns. However, self-service platforms have also spiked in interest over the years. This is due to the benefits it brings to the independent and full, control-seeking advertiser. Let’s uncover the advantages of this alternative advertiser solution for online marketers to book campaigns.

Continue reading

5 Industry Trends that will Help You Achieve Business Outcomes in 2020

Another year, another set of trends. This industry seems to move at the speed of light. In 2019, we kept up with trends impacted by the power of the user;  it’s important that our marketing strategies remain relevant to our audiences. We focused on elements that serve a human-rights centric industry: the positive impact of building trust and user transparency, brand safety, taking advantage of AI opportunities and of course, the advantages of booking native programmatically, to name a few. We filtered out the top five 2020 industry trends that may help you turn your content into business outcomes; let’s have a look. Cheers to the new year and decade.

Continue reading

Interactive Videos: Moving Images are Worth Millions of Words

Videos have virtually turned the entire advertising industry upside down. They outperform previously-established advertising formats by far. This is because they’re much easier to consume: users dive into a world of colorful imagery, emotions, and multi-faceted information with just a single click. In a few seconds, impressions can be conveyed, which even an entire library couldn’t. Clever advertisers can, however, optimize the success of their video content even further by adding interactive elements.

Continue reading

DMEXCO 2019 Recap: Trust Within the User

Another year, another DMEXCO. We were ecstatic to be a part of the expo since we identify with this year’s motto, “Trust in you.” In spite of the latest industry trends revolving around AI’s ability to offer great automation for efficiency and data-driven solutions, the industry simultaneously concerns itself with the power of the user. These trends and insights were surely reflected among not only fellow exhibitors at the fair, but also during the talks and workshops that were provided.

Continue reading

Tracking 2.0: Tackling Cookie fatigue with an Innovative Widget

The native advertising jungle is a place for a wide variety of widgets and formats. There is one factor that affects all areas and that is at the heart of the industry: knowledge. Theodore Meynard, Machine Learning Engineer at plista, and his team have developed the widget, “Knowledge Tree”, as part of the Xaxis accelerator program, Xcellerate 2019, which addresses this factor to solve one of the most urgent problems in the native advertising market: cookie fatigue. In this interview, the programmer reveals how advertisers, publishers, and users benefit from the “Knowledge Tree.”

Continue reading

Content Marketing: Three Steps to Reach a Purchasing Decision

Everyone’s talking about it, everyone’s “doing” it; but, what exactly is this ominous content, the much-discussed “king” of marketing? One thing’s for sure: “good” content is essential in online marketing – especially in native advertising. We reveal what you can do to revamp your content to not only help you reach your target audience, but also turn potential buyers into a community.

Continue reading

AI, Transparency, and Creativity: re:publica and OMRs Recap

“The speed of digital marketing is so great that we always have to make decisions in real time.” Karl Villanueva, Hello, Fresh.

The digital advertising industry continues to rapidly evolve. As industry players, we have to constantly keep up with the latest trends before they break out to stay relevant. Throughout the many changes out there, a key point in our industry now is that the user is in complete control and demands more transparency. Industry players now have to not only get their message across and talk at their audience, but rather talk to their audience in the most efficient and personable way possible for acceptance. Simultaneously, the steady rise of Artificial Intelligence (AI) signifies the importance of data rather than the concept of “robots taking over the world,” and that a seeming consensus among digital advertising experts is that we as key players should collaborate with AI rather than react against it.

Continue reading

« Older posts Newer posts »

© 2021 plista Blog

Theme by Anders NorenUp ↑