Networking at plista booth
plista team with Sir Martin Sorrell
plista booth at dmexco 2017
Connecting at dmexco 2017
Great talks with Sir Martin Sorrell
Growing Programmatic with plista
Coffee bar at plista booth
healthy drinks at plista booth
Dmexco 2017 is over! After two full days of discussion, trends and insights into the digital marketing environment, we saw many different topics emerging within the industry: digital disruption through voice control, transparency as a challenge for all parties, artificial intelligence as chance, using one’s own data sets and the still standing programmatic advertising as a long-term discussed topic.
Dynamic Creative Optimization
Tired of mass advertising, unsuitable content or impersonal ads? Uninteresting or flashy banners put a negative spin on your attitude towards online advertising?
Then you might be interested in an ad technology that suggests personalized real-time ads. We take a deeper look into the trend of dynamic creation and show you what it has to offer for you.
Growing Programmatic – The Future of Digital Advertising
Lately, everyone is talking about programmatic advertising. Proud to announce our SSP integration, a step forward to a native programmatic company. To shed some light on this topic and tell you some facts about programmatic advertising, we will show in this article why it is important for digital marketing and how plista is approaching it!
Performance Comparison: Below the Article Ad vs. In-Feed Ad
There are many different ad formats for your advertising message. Each has its own advantages and meets a certain need. Today we want to talk about a format that is sometimes underestimated but is actually very effective: the In-Feed Ad.
It’s this time of the year again. More than 50.000 visitors and 1.000 exhibitors from all over the world will be at this years’ dmexco conference with the motto ‘Lightening the Age of Transformation’ in Cologne. Let’s have a look on this year’s trends which we think are important to have in mind for dmexco.
In Online Marketing the terms native advertising and content marketing often get interchanged. But they describe different marketing approaches. To erase established uncertainties, let’s start with a definition by outlining some of the key differences.
Native Insights: Ad Consumption UK
With billions of impressions per month we collect billions of data. To give you an impression on how this data can be used, we created the following graphic on the ad consumption behavior in UK. The data was collected by our data analytics team in October 2016.
Semantic vs. Behavioral Targeting
The right targeting is an indispensable component of native advertising. It is a type of online marketing that is aligned to a certain audience. It is placed in a way that the advertisement is only shown to that particular user group. Contextual text advertising enables a reduction of scattering losses while doing online advertisement.
Native Insights: Global Device Usage
Native Advertising is omnipresent: Ads are shown on different devices at any time. For advertisers this brings up different questions such as “Which is the preferred type of device globally?” or “Are there any differences between the device usages in Europe, Asia or Australia?”
Our Native Insights series continues and gives answers to these questions. plista did a comparison of the global digital ad consumption behavior and put a special focus on the type of devices and at which time they are used in Germany, the Netherlands, UK, Australia and China.