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Digital Trends: Technology Trends That Will Transform Content Marketing in 2017

2017 has just begun and it’s time to look back to get the key messages 2016 and find out which online marketing trends will shape the future. In particular, advances in tech, like artificial intelligence, Internet of Things, virtual reality, life streaming and e-commerce are likely to transform content marketing in 2017. Today in plista Digital Trends we offer 6 advances in tech, that are likely to shape the future of content marketing, an infographic about the different consumption of UGC, 20 types of evergreen content that produce lasting results for your business, a recap on 2016 and more!

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2016 Recap by plista – 3 Key Messages to Share

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The year 2016 at plista is coming to an end. But before getting to holidays and saying goodbye to the year we want to look back to the past 12 months with a 2016 recap by plista.

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Digital Trends: Google Is Shifting to a Mobile-First Index – What Marketers Need to Know to Prepare

As mobile search queries surpassed desktop queries, Google is shifting to a Mobile-First Index! In order to be well prepared, marketers have to ensure they have a mobile-friendly website, consider if content should be adjusted for mobile and prioritize the factors that are important in this new Mobile-First Index. Today in plista Digital Trends we offer an article on how to prepare for Google’s Mobile-First Index,  an infographic about the major boost of programmatic this holiday season, a native view on 2016/2017,  50 best social media tools and more!

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The Native View 2016/2017 – 4 Things to Keep in Mind

The environment of digital advertising is changing fast. This year was full of news, trends, and developments. Now, as 2016 is coming to an end, we are looking back and note four learnings, we want to share with a native view in mind:
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Digital Trends: How to Capture Christmas Clicks

Christmas is about to come and advertisers are facing the great opportunity to increase their sales. Well prepared marketers can gain a lot of money now, if they follow the right strategy. Knowing, which product type works best at what time is a valuable insight for any marketer. Today in plista Digital Trends we offer a video on how to capture Christmas clicks, 10 key take-outs for native advertising success, an infographic on the essence of ecommerce email marketing, 8 facts about Google´s algorithm that you probably did not know yet and more!

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Digital Trends: How to Use Content Marketing to Enhance Brand Perception

Content marketing can be a powerful tool for marketers, given that its implementation is thought through and professional. In order to strengthen a brand’s perception by content, components like quality and brand trust have to be considered. Today in plista Digital Trends we offer 5 tips to enhance brand perception, a test on which jobs might be taken over by machines, a case study on mobile design optimization, an infographic about the most successful holiday marketing campaigns and more.

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Native Insights: How to capture Christmas clicks

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As data-driven content and an ad distribution platform, we analyze several GB of data every day. With our Native Insights, we offer you a new video format to inform you about trends and show you how to benefit from these data. As Christmas is getting closer, we will present interesting findings about the business around the 24th of December.

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Case Study: Mobile Design Optimization increases eCPM of 133%

 

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As mobile usage increases, an optimized webdesign plays an important role for websites. It has a great impact on the publisher’s performance since an attractive mobile design determines the users’ length of stay and consequently the amount of ad impressions. Therefore, it is very important that the mobile website, especially the Article Widget, has an appealing design.

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Digital Trends: 4 Steps to Avoid Ad Blocking

Ad blockers are a recurring problem for publishers and advertisers. As advertising revenue is essential for both sides, new solutions are indispensable. The IAB LEAN project shows an approach on how to deal with the issue in the future. Today in plista Digital Trends we offer 4 steps to avoid ad blocking, a survey on what gen z and millennials love and hate about instagram and snapchat, an infographic on how to reach holiday shoppers around Europe, an outlook on big data and more.

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Survey: Advertising Effect of Native RecommendationAds

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In times of banner blindness, ad blockers and decreasing effectiveness of display advertising, it is hard to reach the user’s attention. plista conducted a survey in collaboration with eye square to prove the advertising effect of plista Native RecommendationAds. The survey included an Online In-Context-Testing with live-ad replacement, webcam eye tracking and subsequent questionnaire about the advertising effect.

Read about the key findings in the following:

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