When it comes to earning revenue, publishers and advertisers are quick to think of ways to best reach their target markets within the digital advertising industry. Media planners have to consider what types of tools they can use to push ads and content as well as how to target the right audiences.
That said, we would like to share the differences between native advertising and performance marketing. These two strategies are sure to help advertisers and publishers succeed in reaching their goals of offering target audiences a better user experience. We will also have a look at how the two can go hand in hand together as well as how different native ad formats can support performance.
#1 What is native advertising?
Native advertising is the combination of form and relevance. Advertisers should consider going native when envisioning ways to best place their ads. From a placement-based point of view, form is when advertising and content recommendations align with user experience and blend together seamlessly. Native ad forms are embedded within its surrounding content. Meanwhile, the user-based and relevance side of native advertising is where personalized advertising and content recommendations generate in real time. This is often delivered through a data-driven targeting technology. Combined, these two factors are what makes native advertising a key solution to effective target reach. Initially used for branding, native advertising also pushes for user awareness and engagement. Native advertising implements the goals along the sales funnel by ensuring maximum user relevance.
#2 What is performance marketing?
Performance marketing is a type of discipline that holds different KPIs to measure the reception of ads or sponsored content. Measure performance answers questions such as, “how many impressions did my blog article get?” or, “how many clicks did my ad get?” Performance sparks user action, and the audience reactions or impressions are what yield results. Among the many tools within performance marketing, Google Analytics is a great example of measuring ad reception. Effective performances based on quality ads or content yield more revenue.
#3 How do they go hand in hand?
Native advertising can be a tool under performance marketing. Aside from branding, native advertising can also contribute to the performance of a publisher’s ad slot or content surrounding the advertisers’ ad. Native advertising’s “look and feel” when embedded within a web page can drive high KPIs if the form and relevance of the ad is targeted correctly. Thus, native ads can drive its slots’ performance. With that in mind, advertisers and publishers alike can achieve their target goals with plista’s data-driven solution for native advertising.
#4 plista native ad format solutions for performance
Many ad formats can fulfill advertisers’ needs for either native advertising or native combined with performance. As seen below, your campaign goals are what determine which ad format would fit best for you.
For instance, our Native Recommendation Ads would fulfill your advertising goals in performance. Meanwhile, Native Video Ads would better suit your branding goals. All in all, plista’s data-driven solutions are vast and flexible to your needs.
Would you like to benefit from native advertising as well? Book your advertising campaign here directly!