Content marketing is not an end in itself, but pursues specific, pre-defined objectives. With the help of KPIs (Key Performance Indicators) in Content Marketing, you can measure the results of your content marketing strategy precisely. By converting your marketing goals into measurable units, you can identify success factors as well as reveal and optimize weak points. In our infographic we present the most important metrics in content marketing that you can use for your performance measurement.
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Writer: Anika Teubner, plista