Today’s native landscape comprises various types of ad formats. The more choices available, the more difficult it is for media planners to choose the right native ad format for their campaigns.

What kind of marketing goals is an OutstreamAd suitable for? What are the differences compared to a Native VideoAd placed within a widget below an article? When is Native RecommendationAd the right choice?

The following infographic guides you through the jungle of native ad formats. The decision tree is based on your advertising goals and visualizes the media planning process in order to help you find the right native ad format for your campaign. In addition, the key benefits of each format are detailed described below.

Find out which format is the right one for your campaign and how you push your content the best!

Image 2: The following infographic guides you through the jungle of native ad formats. Find out which format is the right one for your campaign.

Author: Lucie Feldt