Native Advertising is omnipresent: Ads are shown on different devices at any time. For advertisers this brings up different questions such as “Which is the preferred type of device globally?” or “Are there any differences between the device usages in Europe, Asia or Australia?”
Our Native Insights series continues and gives answers to these questions. plista did a comparison of the global digital ad consumption behavior and put a special focus on the type of devices and at which time they are used in Germany, the Netherlands, UK, Australia and China.
The results are presented in the following infographic. They especially illustrate the importance of analyzing country specific usage data for a successful advertisment.
Infographic: Global Ad Consumption Behavior
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Author: Lucie Feldt