Even unique and creative content remains useless if it does not reach the right users. Therefore, content distribution is a key factor for the success of content marketing campaigns. Brands can make use of various instruments to increase the reach of their content. Alongside owned and earned media, paid content distribution in particular allows for precise targeting of relevant users. Beside owned and earned media, paid content distribution in particular allows for precise targeting of relevant users. Our infographic “Content Distribution: The Key to Content Marketing Success” visualizes the importance and benefits of content distribution as an essential part of a digital brand strategy.
We are happy to advise you on your content marketing strategy: Simply get in touch with your local plista contact person in the Netherlands, the UK, Poland, Australia or the GSA area (Germany, Austria and Switzerland).
Author: Anika Teubner / Milko Malev (Global Head of Marketing & Communications)