Category: Technology (page 1 of 2)

AI, Transparency, and Creativity: re:publica and OMRs Recap

“The speed of digital marketing is so great that we always have to make decisions in real time.” Karl Villanueva, Hello, Fresh.

The digital advertising industry continues to rapidly evolve. As industry players, we have to constantly keep up with the latest trends before they break out to stay relevant. Throughout the many changes out there, a key point in our industry now is that the user is in complete control and demands more transparency. Industry players now have to not only get their message across and talk at their audience, but rather talk to their audience in the most efficient and personable way possible for acceptance. Simultaneously, the steady rise of Artificial Intelligence (AI) signifies the importance of data rather than the concept of “robots taking over the world,” and that a seeming consensus among digital advertising experts is that we as key players should collaborate with AI rather than react against it.

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Personalizing and Creatively Optimizing Your Campaigns with DCO

Advertisements have a quick 50/50 chance to “pitch” itself to online users once exposed. Upon first glance, an ad’s illustration and what it promotes yields the make-it-or-break-it factor for users. Ads connecting to the user is left to either be closed and skipped, or clicked on with interest.

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Get Connected to plista APIs – 4 Learnings for Fast Setup

Today we want to give you an insight on how to get connected to plista by using the plista APIs.  In the following we wrote a short and easy setup guide.

In order to connect your system to plista, feel free to use our public APIs.

For these REST based APIs, you need to have an user account set up. No SDK are needed, just create simple calls with e.g. cURL.

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Using Aptly to Manage Highly-Available Debian Repositories

Every team managing more than a few Debian packages at some point faces issues with serving, or, if not that, how effective it’s being served. In our case, we used to use a different tool, Reprepro, which does a pretty good job on the package management, however it does not support having more than one version per package. This kind of constraint directly affects when we need to meet dependencies or even rollback to previous versions and was always problematic in achieving the required results when facing this kind of scenario.

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Machine Learning Team Goes NIPs (Part I)

Just recently, the plista Machine Learning Team attended the highly-coveted Neural Information Processing Systems (NIPS) 2016 Conference in Barcelona in quest of the latest technologies and projects within machine learning and computational neuroscience. This 30th annual conference with more than 5000 attendees included invited talks, symposia and presentations from a selection of sought-after papers from machine learning experts.

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Every Event Counts: A Reliable Flume-NG Fallback Solution

This article quickly describes how we handled the transit of external-generated customers events toward our internal Kafka cluster and how we built a reliable failover system using Flume-NG.

We started to work with Apache Flume on its 0.9 version since the beginning, because it was fitting well our need to make internet events landing into a first dumb backet, before being processed.

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Unit Testing in Q&A. PHPUnit and Mocking

The article continues the series of questions and answers about the problems of unit testing in PHP applications. In this part we’ll consider PHPUnit and mocking, such as disadvantages of the classical mocking framework and feature of its native alternative Prophecy, highlight common fallacies of how the test doubles should be used to make the object oriented design better.

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Growing Programmatic – The Future of Digital Advertising

Lately, everyone is talking about programmatic advertising.  Proud to announce our SSP integration, a step forward to a native programmatic company. To shed some light on this topic and tell you some facts about programmatic advertising, we will show in this article why it is important for digital marketing and how plista is approaching it!

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Unit Testing in Q&A. OOP

This series of articles is an experimental attempt to explain problems of unit tests in PHP applications, turning the theory upside down. From my practice I know it well that even skilled developers often have difficulties with rearranging their OOP knowledge onto new test driven approach. I will try to share my experience with the subject in form of original questions and answers, that elucidate very important and not always obvious aspects of unit testing and clean code practices.

In the first part we’ll consider the common misunderstandings of the OOP and unit testing principles, that may lead to wrong perception of test driven design practices.

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The Anatomy of Apps’ Reachability in a Mesos Cluster


At the beginning, we used to cluster our Spark applications using  Apache Yarn as our main Resource Manager. At that time we considered an RM that was more like a “Spark extension,” which was basically used to optimize Spark processes and nothing more. Our usage of Yarn then never went beyond deploying those applications, such as monitoring them via web browser by typing something like http://yarn.url:4040/<spark_app>.

Problems in Yarn came with the need to deploy applications using different Spark versions, which were thus submitted to the cluster as Docker containers. This requirement with the relatively first deploy attempt raised a set of structural issues and unplanned limitations using Yarn. One example: deployed containers used a private ipv4 IP (eg: in the slave, which of course was preventing us from connecting to the Spark-monitoring interface from outside.

After some brainstorming, we worked around this situation by setting up an IPv6 stack for each Yarn slave, thus assigning an IPv6 address to each container and finally reaching the exposed Spark web interface. It was surely working, but then we moved to Mesos.

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