As a platform for data-driven content and ad distribution, we analyze several GB of data every day. With our Native Insights, we offer you a video format to inform you about the latest trends as well as show you how to benefit from these data. As Christmas is getting closer, we present some interesting findings about the business around the 24th of December: the activity of Christmas clicks.
As mobile usage increases, an optimized webdesign plays an important role for websites. It has a great impact on the publisher’s performance since an attractive mobile design determines the users’ length of stay and consequently the amount of ad impressions. Therefore, it is very important that the mobile website, especially the Article Widget, has an appealing design.
As a partner of thousands of publishers worldwide, one of plista’s main objectives is to support website operators with a 360° service and help them get the most out of their websites. Therefore, we have fundamentally revised our publisher dashboard: With its user-friendly interface and a vast range of features, the new dashboard provides plista publishers with even more comprehensive insights and real-time analytics.
User experience on websites is essential, so is a good ad experience. Publishers benefit from an attractive web design and a neat integration of ads, which leads to more page impressions, higher CTR and a greater length of stay. Our case study shows the major impact of design on widget performance and how plista can help publishers optimize their results.
Recommending the most read articles is a common practice among publishers in order to offer relevant content to their visitors. But that is just one of various criteria that may have impact on readers choice. In comparison, plista’s proprietary Recommendation Technology takes also user-based information into account to target the individual interests of every reader. In a 10-month A/B test with a leading publisher’s, plista’s user-centric approach helped increase visible CTR and native ads revenue significantly.
Adblocker – ja oder nein? Am 25. Februar ließen sich die Teams von plista und tisoomi etwas ganz Besonderes für die Online-Marketing-Szene einfallen und luden im Rahmen des Online Marketing Rockstar Festivals zum Anti-Adblocker Frühstück nach Hamburg ein. Hier trafen Publisher, Advertiser und Journalisten zusammen, um über das momentan wohl herausforderndste Thema der Branche zu sprechen: Adblocker-Technologien.
plista takes the increasing importance of mobile internet into account and is one of the first technology companies to support the Accelerated Mobile Pages project by Google. This way, we help our publishing partners to increase the loading speed of their websites in order to improve their allover mobile experience, reduce bounce rate and secure important ad revenue.
Egal ob Brand oder Content Marketing, Videos sind heutzutage Pflicht. Die Gründe dafür liegen auf der Hand: Sie sind emotional, unterhaltsam, leicht zu konsumieren und besitzen sie eine hohe Informationsdichte. Doch packende Videoinhalte zu produzieren, ist nur die halbe Miete. Denn die spannendsten Videokreationen bleiben wirkungslos, wenn sie die anvisierte Zielgruppe nicht erreichen. Großformatige Lösungen mit nativer Platzierung und nutzerindividuellem Targeting wie unsere Native OutstreamAds schaffen hier Abhilfe.
Feed-based websites such as BuzzFeed are becoming increasingly popular. They do not only create a new way to distribute and consume editorial content but also require specific advertising solutions that fit their functionality. Perfectly tailored to the user experience of article feeds, plista’s brand new Native InFeed Ads combine in-feed placement with a native format – and help both advertisers and publishers tap the full potential of feed-based websites.
Heatmaps zeigen: Der Bereich um die Navigationsleiste einer Webseite wird verstärkt wahrgenommen. Haben Nutzer einen Artikel gelesen, orientieren sie sich für ihre weitere Recherche auch an der Navigationsleiste darüber. Mit dem neuen plista Top Article Widget können Sie als Publisher diesen Bereich für eine aufmerksamkeitsstarke Empfehlung von Werbeanzeigen sowie Artikel- und Videoinhalten nutzen.
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