Category: Publisher (page 1 of 4)

Effective Publisher Video Content: What Should Be Considered?


With today’s easily accessible way of consuming content online, moving content is one of the many rising trends that increasingly improves in hooking online users. This is due to the convenience that videos bring forth toward viewers. eMarketer research states that the average time spent watching digital videos a day in the U.S. started at 61 minutes in 2015. This number is projected to go up to 81 minutes by 2019. Thus, publishers are migrating over to putting out more moving content on social media sites such as Facebook and Instagram as well as on their own sites. Moving content, or videos, on publisher sites are interesting and beneficial for many reasons. Today, we will have a look at why publishers are increasingly using video content and why you should too.

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From Traditional to Innovative: What Comes Next? An Outlook of 2018


As we start a fresh year, we continue to build onto 2017’s happenings in the digital advertising industry. We recently reflected on 2017’s trends and buzzworthy topics.

Many trends have helped transform both advertisers’ and publishers’ tactics of target reach to earn more revenue. This is due to the rising demographic of mobile device users. Increased ad spending as well as data insights and personalization were also a few among these transforming trends.

The change of majority device usage from “traditional” desktop to mobile has left publishers and advertisers to consider two ways of reaching their target users: through creative and native ad formats. That said, we would like to share some projections of what 2018 will bring to the digital advertising industry.

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A Transformative 2017: Digital Trends and Happenings


2017 has been an incredibly transformative year for the digital advertising industry. Global advertisers and publishers had the opportunity of experiencing shifts impacting the industry, such as increased ad spending budgets to the rise of mobile users. Groundbreaking trends and topics that stuck around soon became household names such as going programmatic and transparency .

This past year has also been full of change for us at plista. We launched our new SSP integration as well as announced our new global managing director, Michel Gagnon.

Let’s have a look at an overview of 2017 and reflect on the memorable moments that have occurred this last year.

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plista Infographic: Global Publisher Feedback 2017


If you want to be innovative and proceed to develop outstanding products, it is essential to hear what users think. We recently asked our collaborating publishers to give us feedback on their experience in working with plista.

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Ads.txt to Fight Domain Spoofing and Counterfeit Inventory


Programmatic advertising has raised the bar in the digital marketing environment, which leaves transparency as a big topic within the industry. The IAB Tech Lab has launched a new initiative called ads.txt., and this method sheds light on the process of buying and selling inventory. Let us have a closer look and see what it means.

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Market Survey: Media Consumption – News Sites Are Overtaking Facebook


In the past years, we have seen budgets for online marketing activities rise. News sites and social media channels such as Facebook are competing to grab the biggest slice of the budgets. Advertisers are seeking innovative and effective ways to reach their target groups across different channels.

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Native Insights: Ad Consumption Behavior Germany


In October 2016 our data analytics team collected data from numerous ad impressions. With the help of this data we want to find out more about device trends and how the ad consumption behavior varies in different countries.

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Native Insights: Ad Consumption Behavior UK


Native Insights: Ad Consumption UK

Native Insights: Ad Consumption UK

With billions of impressions per month we collect billions of data. To give you an impression on how this data can be used, we created the following graphic on the ad consumption behavior in UK. The data was collected by our data analytics team in October 2016.

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Native Insights: Ad Consumption Behavior Australia


Native Insights: Ad Consumption Australia

Native Insights: Ad Consumption Australia

Our data analytics team analyzed more than 11 billions ad impressions  from October 2016. Based on this analysis we created the following infographic on ad consumption behavior and trends in device usage during the day.

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Native Insights: Infographic Global Ad Consumption Behavior


Native Insights: Global Device Usage

Native Insights: Global Device Usage

Native Advertising is omnipresent: Ads are shown on different devices at any time. For advertisers this brings up different questions such as “Which is the preferred type of device globally?” or “Are there any differences between the device usages in Europe, Asia or Australia?”

Our Native Insights series continues and gives answers to these questions. plista did a comparison of the global digital ad consumption behavior and put a special focus on the type of devices and at which time they are used in Germany, the Netherlands, UK, Australia and China.

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