Category: Publisher (page 1 of 5)

A Gateway to the Relaxed User: Understanding the Power of Mobile Advertising

When was the last time you checked your cellphone? Are you using it now to read this article? If so, you are one of the many majority mobile device users that are constantly increasing within the masses worldwide. You may have been browsing your social media, checking an email, reading an article, or browsing your favorite webpage. The majority of mobile users experience exposure of hundreds of adverts and sponsored content every single day. Thus, we would like to discuss the importance of mobile advertising when it comes to online marketers targeting their message.

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Part 7 – plista Client Wishes for the Future

Over the last 10 years, we have been grateful to have so many clients working with us, whether they are publishers or advertisers worldwide. Not only is it about business, it is also about a trusting and efficient professional relationship. Over the years, plista has stayed true to committing to its clients and in delivering the best services as possible. Due to this, we are happy to see the reciprocation of our clients satisfied with our work. Therefore, today, for our 10 years plista blog special, we would like to share some thoughtful birthday wishes that our clients have sent us for plista’s future!

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Video Ads: New Feature for Outstream Ads – Tripled Visibility with Sticky Ads

Visibility is key for advertisers and publishers to be able to earn more revenue and spread their message. This is why we have just upgraded our Outstream Ad widgets and added a new feature: Sticky Video. The Sticky Video feature displays videos on the bottom right of the screen as users scroll down. This feature is great for those who seek to promote their campaigns without weakening the user experience and has proven to help online marketers’ KPIs to do well. Let us explain to you how.

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Part 4 – How Well Do You Know About Programmatic? 10 Facts

Programmatic has been an ongoing buzz lately, and for good reason. Since our announcement of going native programmatic last autumn, we have been keeping up with the trends that follow this automated method of buying. Not only is programmatic a way for advertisers and publishers to attain high quality inventory, it has also proven to be continuously grow since its high-profile boom back in 2016.

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Branded Content vs. Advertorials – Knowing the Differences and How to Use Them

When it comes to communicating your product or service, something to consider is how to best distribute your message. Would you prefer to hire a trustworthy and reliable third party, or take the leap and directly distribute your message? Nonetheless, there is no right or wrong answer, but rather your own preference as an advertiser or publisher. Today, we would like to share our creative recommendations for inspiration on how to best communicate to your audience. Let us have a look at branded content and advertorials.

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How to Book Native Programmatic with plista

Programmatic has been an ongoing topic in the industry. We previously mentioned that going native programmatic is especially beneficial for supply and demand partners as this automated way of buying ultimately increases revenue for both parties.

As we recently announced, plista has gone native programmatic. Since both our clients- advertisers and publishers– can now book programmatically, the question then rises: how do we go programmatic, and when can we start? Today, we would like to share with you a step-by-step process on how to book native inventory  programmatically with plista on AppNexus.

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Part 2 – How Well Do You Know plista? 10 Facts and Figures

How well do you know plista? We want to share 10 facts and figures about our company in part two of our special series, “10 Years plista!”  Overall, we are proud to highlight and share some things about us. For example, nearly half of our employees are women, and half of our managers are female! Our international employee spectrum boasts over 32 nationalities, with 25 markets and counting as part of the plista family.

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Part 1 – 10 Years of Native Advertising with plista

As we all enjoy the refreshing spring season, we can’t help but anticipate the arrival of summer, which is just around the corner! This summer of 2018 is a special one. Come August, plista will be celebrating its 10th year as the global platform for data-driven native advertising!

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Case Study: Increased Mobile Performance KPIs through Block Widget

Recommended content is easy to go left unnoticed when it comes to user interaction and its accompanying adverts on publisher sites. However, appealing visuals paired with article titles and adverts that offer a good online user experience attract more attention. Users are more likely to notice other recommendations that publishers and advertisers alike offer.

Publishers should consider different widgets to potentially achieve higher performance KPIs such as viewability and monetization. We previously discussed the differences of native and performance-based goals when it came to revenue, since online advertisers’ goals are what affect the results of the widgets used on the publisher site.

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Effective Publisher Video Content: What Should Be Considered?

With today’s easily accessible way of consuming content online, moving content is one of the many rising trends that increasingly improves in hooking online users. This is due to the convenience that videos bring forth toward viewers. eMarketer research states that the average time spent watching digital videos a day in the U.S. started at 61 minutes in 2015. This number is projected to go up to 81 minutes by 2019. Thus, publishers are migrating over to putting out more moving content on social media sites such as Facebook and Instagram as well as on their own sites. Moving content, or videos, on publisher sites are interesting and beneficial for many reasons. Today, we will have a look at why publishers are increasingly using video content and why you should too.

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