Category: News (page 4 of 14)

Native Programmatic: What Does It Mean for Publishers?

Today, we are back in discussing the hot topic of programmatic advertising. We recently had a look at how this automated buying method yields a great advantage to advertisers who bid on coveted ad slots on various publisher sites. We mentioned that the rapid growth of mobile device use is one of the main reasons why advertisers should go native with programmatic; through this method, advertisers have a more refined target reach. Since we are familiar with the advertisers’ perspective on going native programmatic, what does it mean for the publishers, who are opposite the process?

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A Transformative 2017: Digital Trends and Happenings

2017 has been an incredibly transformative year for the digital advertising industry. Global advertisers and publishers had the opportunity of experiencing shifts impacting the industry, such as increased ad spending budgets to the rise of mobile users. Groundbreaking trends and topics that stuck around soon became household names such as going programmatic and transparency .

This past year has also been full of change for us at plista. We launched our new SSP integration as well as announced our new global managing director, Michel Gagnon.

Let’s have a look at an overview of 2017 and reflect on the memorable moments that have occurred this last year.

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plista Infographic: Global Publisher Feedback 2017

If you want to be innovative and proceed to develop outstanding products, it is essential to hear what users think. We recently asked our collaborating publishers to give us feedback on their experience in working with plista.

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Native Insights: Titles’ Relevance for Article Performance

What kind of titles generate longer reading times? When readers have seen a title and have decided to read the story, it is because they want to know more. They have been hooked and are curious to learn more. Upon reading an article title, readers are often left with a question referring to the topic such as “Who? What? How? Why?” etc.

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Ads.txt to Fight Domain Spoofing and Counterfeit Inventory

Programmatic advertising has raised the bar in the digital marketing environment, which leaves transparency as a big topic within the industry. The IAB Tech Lab has launched a new initiative called ads.txt., and this method sheds light on the process of buying and selling inventory. Let us have a closer look and see what it means.

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Market Survey: Media Consumption – News Sites Are Overtaking Facebook

In the past years, we have seen budgets for online marketing activities rise. News sites and social media channels such as Facebook are competing to grab the biggest slice of the budgets. Advertisers are seeking innovative and effective ways to reach their target groups across different channels.

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Native Programmatic Advertising for the Proactive Advertiser

Programmatic advertising has been a hot topic in the digital marketing industry for the past few years. It has been rapidly growing, principally within the U.S. Now expanding globally, going programmatic has tapped into various pools of advertisers and publishers. The global device usage has changed, particularly with mobile displays taking over the desktop. Today, we will have a look on why implementing native programmatic advertising  is useful from an advertiser’s perspective.

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Native Insights: Ad Consumption Behavior Germany

In October 2016 our data analytics team collected data from numerous ad impressions. With the help of this data we want to find out more about device trends and how the ad consumption behavior varies in different countries.

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5 Key Takeaways from dmexco 2017

Dmexco 2017 is over! After two full days of discussion, trends and insights into the digital marketing environment, we saw many different topics emerging within the industry: digital disruption through voice control, transparency as a challenge for all parties, artificial intelligence as chance, using one’s own data sets and the still standing programmatic advertising as a long-term discussed topic.

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How to Optimize Your Performance with Dynamic Creative Optimization

Tired of mass advertising, unsuitable content or impersonal ads? Uninteresting or flashy banners put a negative spin on your attitude towards online advertising?

Then you might be interested in an ad technology that suggests personalized real-time ads. We take a deeper look into the trend of dynamic creation and show you what it has to offer for you.

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