Videos have virtually turned the entire advertising industry upside down. They outperform previously-established advertising formats by far. This is because they’re much easier to consume: users dive into a world of colorful imagery, emotions, and multi-faceted information with just a single click. In a few seconds, impressions can be conveyed, which even an entire library couldn’t. Clever advertisers can, however, optimize the success of their video content even further by adding interactive elements.
Category: News (Page 2 of 15)
Another year, another DMEXCO. We were ecstatic to be a part of the expo since we identify with this year’s motto, “Trust in you.” In spite of the latest industry trends revolving around AI’s ability to offer great automation for efficiency and data-driven solutions, the industry simultaneously concerns itself with the power of the user. These trends and insights were surely reflected among not only fellow exhibitors at the fair, but also during the talks and workshops that were provided.
The native advertising jungle is a place for a wide variety of widgets and formats. There is one factor that affects all areas and that is at the heart of the industry: knowledge. Theodore Meynard, Machine Learning Engineer at plista, and his team have developed the widget, “Knowledge Tree”, as part of the Xaxis accelerator program, Xcellerate 2019, which addresses this factor to solve one of the most urgent problems in the native advertising market: cookie fatigue. In this interview, the programmer reveals how advertisers, publishers, and users benefit from the “Knowledge Tree.”
Everyone’s talking about it, everyone’s “doing” it; but, what exactly is this ominous content, the much-discussed “king” of marketing? One thing’s for sure: “good” content is essential in online marketing – especially in native advertising. We reveal what you can do to revamp your content to not only help you reach your target audience, but also turn potential buyers into a community.
We are rapidly growing into a fully-digitalized world. Digitization: the transformation of secondary (print ads) to tertiary media (online ads). This mundane and normalized process inevitably helps influence an individual’s everyday choice of living digitally; now, digitization is more or less a social norm. Based on a 2018 D21 Digital Index study, 19% of Germany’s population was completely offline in 2017, however, in 2018, it decreased by 3%. Initially offline, today’s online advertising dominates digital devices, particularly through the Internet. Thus, the digitization of advertising also becomes a social domain of digitalization. Today, digital advertising exceeds its physical ad properties that now enable advertisers to better approach their audience. Brands can now sell a tailored message to target their audience. This leaves the opportunity to communicate more relevantly with a potentially-higher user acceptance if approached the right way.
Calling all publishers: it is time to reclaim your power online! Nowadays, the influx of user accessibility of virtually all content leaves publishers facing the challenge of maintaining control over their content distribution. With the access of various tools, publishers can now take back their power for content optimization. In order to secure their desired reach, publishers must reconsider how to target their audiences in the most effective manner.
Another year, another DMEXCO: check. We had a blast last week learning more about the latest industry trends! After two full days of discussion, trends, and insights into the digital marketing industry, we saw many different topics emerging. Among our takeaways of these trends, our biggest one that hit close to home as plista was the growing topic of content marketing. Let’s have an overview of DMEXCO 2018 with plista.
Recently, we had our 2018 International Conference, where we shared talks, discussions, and panels surrounding the latest digital trends. We sat down with some of plista’s native experts to weigh in on the latest industry topics. Last time, our experts shared their thoughts on trends such as transparency, content marketing, and mobile importance. Today, we would like to share more trend talks with our experts in our Part 2 video. Check out our latest Native Insights below.
It is our favorite time of year again: DMEXCO! Held annually in Cologne, this year’s conference motto is, “Take C.A.R.E. – Motto and Motivation for the Industry.” According to Christoph Salzig, C.A.R.E. stands for “Curiosity, Action, Responsibility, and Experience. This year’s motto signifies the digital economy’s awareness of users’ needs. That said, we are happy to be one of the many exhibitors participating and invite you to join us! But, before that, be sure to read on about these trends that are likely to appear at the conference, and be DMEXCO-ready!
Recently, we had our 2018 International Conference, where we shared talks, discussions, and panels surrounding the latest digital trends. We sat down with some of plista’s native experts to weigh in on what is to come in the industry. Check out our latest Native Insights video below.
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