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Category: News (Page 2 of 15)

What is Brand Safety, and Why Is It Important in Digital Advertising?

Does your audience trust your brand? Online marketers face the challenge of achieving a brand-safe image, whether they are aware of the concept or not. What is brand safety, and why is it important in digital advertising? Brand safety is the consideration of brands regarding online users’ trust.  The placement of a brand’s campaign within inappropriate content or vice versa conceive this concept, particularly via association. We know the saying, “Don’t judge a book by its cover,” however, we all cannot deny that immediate first impression trumps all.

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Publishers Need to Take Back Control: Tools for Content Optimization

Calling all publishers: it is time to reclaim your power online! Nowadays, the influx of user accessibility of virtually all content leaves publishers facing the challenge of maintaining control over their content distribution. With the access of various tools, publishers can now take back their power for content optimization. In order to secure their desired reach, publishers must reconsider how to target their audiences in the most effective manner.

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DMEXCO 2018 Recap: Taking C.A.R.E. with plista

 

Another year, another DMEXCO: check. We had a blast last week learning more about the latest industry trends!  After two full days of discussion, trends, and insights into the digital marketing industry, we saw many different topics emerging. Among  our takeaways of these trends, our biggest one that hit close to home as plista was the growing topic of content marketing. Let’s have an overview of DMEXCO 2018 with plista.

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Native Insights: Trends from plista’s 2018 International Conference, Part 2

Recently, we had our 2018 International Conference, where we shared talks, discussions, and panels surrounding the latest digital trends. We sat down with some of plista’s native experts to weigh in on the latest industry topics. Last time, our experts shared their thoughts on trends such as transparency, content marketing, and mobile importance. Today, we would like to share more trend talks with our experts in our Part 2 video. Check out our latest Native Insights below.

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DMEXCO is Here! Take C.A.R.E., and Look Out for these 5 Key Trends

It is our favorite time of year again: DMEXCO! Held annually in Cologne, this year’s conference motto is, “Take C.A.R.E. – Motto and Motivation for the Industry.” According to Christoph Salzig, C.A.R.E. stands for “Curiosity, Action, Responsibility, and Experience. This year’s motto signifies the digital economy’s awareness of users’ needs. That said, we are happy to be one of the many exhibitors participating and invite you to join us! But, before that, be sure to read on about these trends that are likely to appear at the conference, and be DMEXCO-ready!

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Part 10 – Going Where plista Global Meets: 2018 International Conference Recap

We had an incredible time celebrating our 10th birthday. Our anniversary motto, “Ten Years of Adventures,” signifies our decade-long journey of being a part of the digital advertising industry. Over time, we have grown globally and ventured into 25+ markets, which boasts our internationality. Last week, we welcomed some of our international markets to join us at our Berlin headquarter to participate in our 2nd International Conference. Today, we’d like to recap our special coming-together.

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A Gateway to the Relaxed User: Understanding the Power of Mobile Advertising

When was the last time you checked your cellphone? Are you using it now to read this article? If so, you are one of the many majority mobile device users that are constantly increasing within the masses worldwide. You may have been browsing your social media, checking an email, reading an article, or browsing your favorite webpage. The majority of mobile users experience exposure of hundreds of adverts and sponsored content every single day. Thus, we would like to discuss the importance of mobile advertising when it comes to online marketers targeting their message.

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