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Category: News (Page 1 of 15)

5 Important Reasons to Practice Brand Safety in Programmatic Advertising

Does your audience trust your brand? In today’s programmatic landscape, online marketers face the challenge of maintaining brand safety. Being an open market, brand-risk content may appear when programmatic players bid on supply. With programmatic, advertisers can target their ads to the right user regardless of what content they’re on, whether it be harmful or inappropriate. Thus, despite the benefits of programmatic buying, marketers must also maintain the mindful measure of where they place their ads to ensure users a better online experience. When booking programmatically, ad fraud, risky content, and unknown processes come into play. More than ever, marketers need to demand more transparency and select trustworthy suppliers to keep their brand reputation intact.

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How to Leverage Your Campaign with Social Media in 3 Steps

Social media is all the craze these days. It is one of the easiest types of online platform for a user to stay connected. Nearly 50% of the world’s population uses social media, which is over 3 billion users. Even better, according to a PWC market survey of over 22,000 consumers across 27 countries, 37% of consumers find purchase inspiration across social networks. As the biggest influential online source, social networks influence consumer ideas. Given the large pool of audiences accessible through social networks, this leaves advertisers a pool of potential buying customers. When it comes to planning your campaign and corresponding content, social media can make an impact. Let’s take a look at how you can leverage your next campaign with social media in 3 steps. Continue reading

5 Tips on How to Reach Your Online Target Group with Native Advertising

Did you know that 93% of advertising messages are reaching the wrong users? That’s right, according to eMarketer, advertisers are sending messages to the wrong audiences, which may indirectly prompt users to block, ignore, or become annoyed of advertisement. Moreover, advertising messages that reach the wrong users means that the content is thus irrelevant and/or non-relatable to the audience. However, Adlucent research shared in a recent report that seven in 10 users want personalized ads. Therefore, users are fine with relevant ads that could be helpful, interesting, or answers to their needs.

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Thriving Opportunities for Your Brand in Times of a Crisis

Let’s face it, these times are challenging. We are left with uncertainty on how to proceed with our online marketing strategies and digital activities. “How can we sustain our business right now?” “Is it wise to push our advertisements out during this time?” may be some of the questions we are all currently facing when it comes to considering our next strategy move. We gathered some insights that may help you answer these questions, and better yet, inspire on how to navigate through your online marketing goals during this time. Check out our infographic below.

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5 Tips on How to Utilize Your Opportunities during COVID-19 Times

The latest pandemic has literally affected our everyday lives. We have adjusted how we work together, our lifestyles, and the way we consume media. In general, user consumption has shot up the roof, greatly impacting our industry. Advertisers, brands, and agencies alike have massively adjusted their digital marketing activities to continue sustaining their businesses. Despite the discomfort COVID-19 has brought, we want to encourage online marketers to see the glass as half full rather than half empty with the current opportunities out there.

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How to Make Your Next Online Marketing Move in Times of COVID-19

COVID-19 greatly affects us all. Given the rapid growth of health concern, plista’s top priority in this unsettling time is the wellbeing of our employees, families, business partners, clients, friends, and the people around us. Therefore, we are addressing the seriousness of this time and are taking immediate measures to contribute in mitigating the impact of the virus among our communities. Nonetheless, we remain to be there for our clients as well as our business partners and support however we can. Therefore, plista remains open for business and will continue to provide our services whilst complying with each local government’s policies.

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Interactive Videos: Moving Images are Worth Millions of Words

Videos have virtually turned the entire advertising industry upside down. They outperform previously-established advertising formats by far. This is because they’re much easier to consume: users dive into a world of colorful imagery, emotions, and multi-faceted information with just a single click. In a few seconds, impressions can be conveyed, which even an entire library couldn’t. Clever advertisers can, however, optimize the success of their video content even further by adding interactive elements.

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DMEXCO 2019 Recap: Trust Within the User

Another year, another DMEXCO. We were ecstatic to be a part of the expo since we identify with this year’s motto, “Trust in you.” In spite of the latest industry trends revolving around AI’s ability to offer great automation for efficiency and data-driven solutions, the industry simultaneously concerns itself with the power of the user. These trends and insights were surely reflected among not only fellow exhibitors at the fair, but also during the talks and workshops that were provided.

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Tracking 2.0: Tackling Cookie fatigue with an Innovative Widget

The native advertising jungle is a place for a wide variety of widgets and formats. There is one factor that affects all areas and that is at the heart of the industry: knowledge. Theodore Meynard, Machine Learning Engineer at plista, and his team have developed the widget, “Knowledge Tree”, as part of the Xaxis accelerator program, Xcellerate 2019, which addresses this factor to solve one of the most urgent problems in the native advertising market: cookie fatigue. In this interview, the programmer reveals how advertisers, publishers, and users benefit from the “Knowledge Tree.”

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Content Marketing: Three Steps to Reach a Purchasing Decision

Everyone’s talking about it, everyone’s “doing” it; but, what exactly is this ominous content, the much-discussed “king” of marketing? One thing’s for sure: “good” content is essential in online marketing – especially in native advertising. We reveal what you can do to revamp your content to not only help you reach your target audience, but also turn potential buyers into a community.

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