Category: Native Advertising (page 4 of 6)

plista Native Talk #2: The Future of Native Advertising

Native advertising is growing and its future is bright. What comes up next? plista interviewed three native experts about the future of native advertising and gained insights about the native ad industry. Stay up to date marketers, publishers, advertisers, media buyers and ad tech professionals: Watch the plista Native Talk #2 video now to get to know the latest native trends!

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plista Native Talk #1: The Status of Native Advertising around the World

Native advertising goes global – the status of native advertising differs from country to country. In some markets it has become an essential part in the digital marketing mix, while in others it is still in the early stages of development. From London to Berlin over Hong Kong to New York: plista interviewed four native experts to gather insights about the current awareness and implementation of native ads. Watch the video now!

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All About the Mix – Native Advertising Within the Media Mix

Various channels and platforms build the modern digital media mix. We often get asked where native advertising is sitting within the mix. In the following, we want to show you how you can benefit from native advertising and where it is positioned.

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The Native View 2016/2017 – 4 Things to Keep in Mind

The environment of digital advertising is changing fast. This year was full of news, trends, and developments. Now, as 2016 is coming to an end, we are looking back and note four learnings, we want to share with a native view in mind:
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Native Insights: How to Capture Christmas Clicks

As a platform for data-driven content and ad distribution, we analyze several GB of data every day. With our Native Insights, we offer you a video format to inform you about the latest trends as well as show you how to benefit from these data. As Christmas is getting closer, we present some interesting findings about the business around the 24th of December: the activity of Christmas clicks.

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4 Steps to Avoid Ad Blocking – IAB LEAN Approach

These days, things are not going very well in online advertisement, Scott Cunningham, Senior Vice President of Technology and Ad Operations IAB, admitted. The permanent optimization of digital advertising in terms of automation and targeting is at the expense of the user. Banner ads affect the battery life, slow down the website and consequently harm the user experience.

It is therefore no wonder that ad blockers are enjoying great popularity and usage rises. Ad blockers are filter programs that block advertisement on websites. The advantages are clear: Websites have faster loading times and users are not bothered by intrusive ads. Thus, the majority of advertising banners are cut out and not visible for the users.

But ad blocking software has become a danger for providing content at no charge. Furthermore, an important source of revenue for publishers as well as for advertisers disappears. As a result the LEAN programme has been set up by IAB.

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Case Study on AMP: Doubled Revenue – Tripled Engagement

The Accelareted Mobile Pages (AMP) Project just celebrated its first birthday.  In a case study on AMP, plista looks at the profits for publishers in detail.

We see it every day on our way to work: People waiting for the bus or sitting on the train, reading the news on their smartphones.
It is obvious that nowadays users prefer to consume information online, especially mobile. plista retraces this trend and observes a 10 times higher revenue growth in mobile ads within the last three years.

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Programmatic, Native Advertising, Mobile & Co: 5 Trends from the dmexco 2016 Every Marketer Should Know

Market leaders, global players and future-oriented start-ups from the digital marketing sector made the dmexco 2016 a great success:  More than 1,000 companies exhibited on September 14th and 15th in Cologne. Over 50,000 international visitors from the marketing, technology, creative and media sectors used the exhibition and conference as a business and information platform. We were part of this great event and want to outline 5 dmexco trends every marketer should know:

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Native going native: A brief to fit 1000 countries

More industry consolidation will lead to native advertising success

Native advertising means one thing to Brits and another thing to a Chinese audience. Europeans consume content differently than Americans. For native content to truly go native, understanding and working with cultural differences is pivotal.

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Infographic: Which Native Ad Format is the right one?

Today’s native landscape comprises various types of ad formats. The more choices available, the more difficult it is for media planners to choose the right native ad format for their campaigns.

What kind of marketing goals is an OutstreamAd suitable for? What are the differences compared to a Native VideoAd placed within a widget below an article? When is Native RecommendationAd the right choice?

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