Category: Native Advertising (Page 1 of 6)

Thriving Opportunities for Your Brand in Times of a Crisis

Let’s face it, these times are challenging. We are left with uncertainty on how to proceed with our online marketing strategies and digital activities. “How can we sustain our business right now?” “Is it wise to push our advertisements out during this time?” may be some of the questions we are all currently facing when it comes to considering our next strategy move. We gathered some insights that may help you answer these questions, and better yet, inspire on how to navigate through your online marketing goals during this time. Check out our infographic below.

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5 Tips: Make the Most Out of Your Visually-Optimized Campaign Creatives

Sometimes, less is more. In the digital world of today, users worldwide who browse the net desire quick and easy, eye-catching content to consume. With the vast and overwhelming amount of information readily available at the click of a Google search, today’s technology enables us to have immediate access. With that said, this leaves advertisers in a challenging position of fighting for the “attentive” slot of their target audience. Thankfully, there’s many great tips and tactics out there that you can try to push your campaigns through the roof and hook your audience to potentially convert. Here are 5 tips on how to get the most out of your creative ads.

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How to Maximize Campaign Success with Self-Service Advertising

Time and money– advertisers value the efficiency of the two when it comes to booking campaigns. However, with the changing times in the industry, the demand for transparency has become more crucial than ever. Online marketers would like to see more effective processes when creating a campaign; how can we save time and optimize budgets to push a potentially-successful campaign, all while having complete control? Managed services seem to be the standard advertising solution for booking online campaigns. However, self-service platforms have also spiked in interest over the years. This is due to the benefits it brings to the independent and full, control-seeking advertiser. Let’s uncover the advantages of this alternative advertiser solution for online marketers to book campaigns.

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5 Industry Trends that will Help You Achieve Business Outcomes in 2020

Another year, another set of trends. This industry seems to move at the speed of light. In 2019, we kept up with trends impacted by the power of the user;  it’s important that our marketing strategies remain relevant to our audiences. We focused on elements that serve a human-rights centric industry: the positive impact of building trust and user transparency, brand safety, taking advantage of AI opportunities and of course, the advantages of booking native programmatically, to name a few. We filtered out the top five 2020 industry trends that may help you turn your content into business outcomes; let’s have a look. Cheers to the new year and decade.

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DMEXCO 2019 Recap: Trust Within the User

Another year, another DMEXCO. We were ecstatic to be a part of the expo since we identify with this year’s motto, “Trust in you.” In spite of the latest industry trends revolving around AI’s ability to offer great automation for efficiency and data-driven solutions, the industry simultaneously concerns itself with the power of the user. These trends and insights were surely reflected among not only fellow exhibitors at the fair, but also during the talks and workshops that were provided.

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Content Marketing: Three Steps to Reach a Purchasing Decision

Everyone’s talking about it, everyone’s “doing” it; but, what exactly is this ominous content, the much-discussed “king” of marketing? One thing’s for sure: “good” content is essential in online marketing – especially in native advertising. We reveal what you can do to revamp your content to not only help you reach your target audience, but also turn potential buyers into a community.

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5 Ways to See Digital Advertising in a Different Light

We are rapidly growing into a fully-digitalized world. Digitization: the transformation of secondary (print ads) to tertiary media (online ads). This mundane and normalized process inevitably helps influence an individual’s everyday choice of living digitally; now, digitization is more or less a social norm. Based on a 2018 D21 Digital Index study, 19% of Germany’s population was completely offline in 2017, however, in 2018, it decreased by 3%. Initially offline, today’s online advertising dominates digital devices, particularly through the Internet. Thus, the digitization of advertising also becomes a social domain of digitalization. Today, digital advertising exceeds its physical ad properties that now enable advertisers to better approach their audience. Brands can now sell a tailored message to target their audience. This leaves the opportunity to communicate more relevantly with a potentially-higher user acceptance if approached the right way.

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What is Brand Safety, and Why Is It Important in Digital Advertising?

Does your audience trust your brand? Online marketers face the challenge of achieving a brand-safe image, whether they are aware of the concept or not. What is brand safety, and why is it important in digital advertising? Brand safety is the consideration of brands regarding online users’ trust.  The placement of a brand’s campaign within inappropriate content or vice versa conceive this concept, particularly via association. We know the saying, “Don’t judge a book by its cover,” however, we all cannot deny that immediate first impression trumps all.

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