Category: International (page 1 of 6)

Global IT Recruiting: The Seven Key Learnings


Sarah Greiner-Miethe is Senior HR Manager at plista, one-stop solution for native advertising. There she is among others responsible for the recruitment of new professionals from the IT area. Those are in high demand on the market and often are from foreign countries.

Here, she speaks about typical barriers which occur in the hiring process of new team members and gives tips for a successful recruitment of international employees.

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Chatbots and Native – The Future of Advertising


Chatbots are enjoying great popularity these days and are helpful in many different situations:  There is a company that launched a chatbot that helps people to improve their credit score for instance. Another one helps users to contest parking tickets that were unfairly issued. Chatbots can also help you order a pizza, or give you medical or legal advice.

How chatbots can be useful in native advertising

Chatbots And Native – The Future of Advertising

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Digital Trends: 14 Quick Wins for Your Article Page Optimization


Digital Trends: 14 Quick Wins for Your Article Page Optimization

©iStockphoto.com/Lightcome

In times of ad blockers and banner blindness publishers and advertisers have to offer great content, so their target groups aren’t bored. With this in mind this week’s topics are 14 quick wins for your article page optimization, 3 proofreading pointers, 4 mobile advertising challenges to keep an eye on and more!

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Mobile Advertising On The Rise – 4 Challenges To Keep An Eye On


The shift from laptops to mobile devices, becoming first screen in the long-term, is not a secret anymore. Emarketer predicts mobile advertising to represent more than a third of total media ad spending in 2019. Also plista already generated a third of the revenue via mobile inventory in 2016.

Mobile Advertising

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Infographic: 14 Quick Wins for Your Article Page Optimization


Article Page Optimization

Publishers are facing many challenges today. Banner blindness and the increasing number of ad blockers make it difficult to successfully reach target groups. Offering great content and monetizing it at the same time, is one of the biggest goals to achieve.

In order to be successful, the constant optimization of article pages is necessary. In the infographic below we have put together insights on how to build up your article page to keep user’s attention.

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plista Native Talk #1: The Status of Native Advertising around the World


Native advertising goes global – the status of native advertising differs from country to country. In some markets it has become an essential part in the digital marketing mix, while in others it is still in the early stages of development. From London to Berlin over Hong Kong to New York: plista interviewed four native experts to gather insights about the current awareness and implementation of native ads.

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Digital Trends: 13 Mistakes To Avoid When You Create Native Ads for a Young Audience


13 Mistakes To Avoid When You Create Native Ads for a Young Audience

©iStockphoto.com/Lightcome

Display, email marketing, social media & Co: various channels and platforms build the modern digital media mix. Native advertising has become an essential part in this landscape. Poor quality and bad timing can result in degradation of the user’s experience. Therefore, marketers should always be updated about the latest trends and mistakes to successfully reach their target audience. With this in mind this week’s topics are 13 mistakes to avoid when you create native ads for a young audience, how to improve email open rates, native advertising within the media landscape, 16 common social media marketing mistakes to avoid and more!

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All About the Mix – Native Advertising Within the Media Mix


Various channels and platforms build the modern digital media mix. We often get asked where native advertising is sitting within the mix. In the following, we want to show you how you can benefit from native advertising and where it is positioned.

Native advertising in the media mix

Native advertising in the media mix (©iStockphoto.com/Elvetica)

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Digital Trends: How to Select the Best Images for Your Content


Images and videos are essential in our visual world to reach a wider audience and to get people engaged. They need to be carefully planned and selected to add true value to your marketing mix. They should be visually appealing, relevant and appropriate for your company and the marketing channel. With this in mind this week’s topics are how to select the best images for your content, how reviews influence women’s shopping decisions, a guide to  for creating a 360-degree video and more!

Image: ©Stockphoto.com/MarySan

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Digital Trends: How to Perfect Your Brand Language


One of the ways brands can earn the right to be considered among the best, as well as differentiate themselves, is through ‘brand descriptors’, meaning the language they use has a vital impact on being viewed in this way. Consequently, it can be highly profitable for marketers to (re-)consider their brand language strategy. Today in plista Digital Trends we offer advices on how to perfect your brand language, an article about the goldfish conundrum, dealing with the short attention span of potential customers, an infographic on entrepreneurship, an outlook for 2017 and more!

http://www.istockphoto.com/de/Madedee, lattesmileing

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