Category: International (page 1 of 30)

Part 10 – Going Where plista Global Meets: 2018 International Conference Recap

We had an incredible time celebrating our 10th birthday. Our anniversary motto, “Ten Years of Adventures,” signifies our decade-long journey of being a part of the digital advertising industry. Over time, we have grown globally and ventured into 25+ markets, which boasts our internationality. Last week, we welcomed some of our international markets to join us at our Berlin headquarter to participate in our 2nd International Conference. Today, we’d like to recap our special coming-together.

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Part 8 – plista Turns 10! Celebrating with 10 Fun Facts

On this day, ten years ago, a new startup was born: plista. Today, we have certainly grown up into a global establishment; Happy Birthday to us! Last time, we shared 10 facts and figures about us. This time, to celebrate, we would like to share 10 fun facts about plista! Become a “plista insider” and find out what we like to do on our free time and how much Club Mate we consume.

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Part 6 – “Traveling” Through plista Teams around the World

With over 25 markets and over 200 employees worldwide, we are grateful and motivated to proudly stand as a global family. To help celebrate our anticipating 10th birthday, we asked our international, plistarian family to share a bit about themselves as we celebrate our diversity as the global platform for data-driven native advertising. Explore and “digitally travel” on through some of our international markets’ world and read on to learn more about our global plistarians and their respective markets.

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How to Book Native Programmatic with plista

Programmatic has been an ongoing topic in the industry. We previously mentioned that going native programmatic is especially beneficial for supply and demand partners as this automated way of buying ultimately increases revenue for both parties.

As we recently announced, plista has gone native programmatic. Since both our clients- advertisers and publishers– can now book programmatically, the question then rises: how do we go programmatic, and when can we start? Today, we would like to share with you a step-by-step process on how to book native inventory  programmatically with plista on AppNexus.

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Part 2 – How Well Do You Know plista? 10 Facts and Figures

How well do you know plista? We want to share 10 facts and figures about our company in part two of our special series, “10 Years plista!”  Overall, we are proud to highlight and share some things about us. For example, nearly half of our employees are women, and half of our managers are female! Our international employee spectrum boasts over 32 nationalities, with 25 markets and counting as part of the plista family.

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Part 1 – 10 Years of Native Advertising with plista

As we all enjoy the refreshing spring season, we can’t help but anticipate the arrival of summer, which is just around the corner! This summer of 2018 is a special one. Come August, plista will be celebrating its 10th year as the global platform for data-driven native advertising!

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Case Study: Increased Mobile Performance KPIs through Block Widget

Recommended content is easy to go left unnoticed when it comes to user interaction and its accompanying adverts on publisher sites. However, appealing visuals paired with article titles and adverts that offer a good online user experience attract more attention. Users are more likely to notice other recommendations that publishers and advertisers alike offer.

Publishers should consider different widgets to potentially achieve higher performance KPIs such as viewability and monetization. We previously discussed the differences of native and performance-based goals when it came to revenue, since online advertisers’ goals are what affect the results of the widgets used on the publisher site.

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Effective Publisher Video Content: What Should Be Considered?

With today’s easily accessible way of consuming content online, moving content is one of the many rising trends that increasingly improves in hooking online users. This is due to the convenience that videos bring forth toward viewers. eMarketer research states that the average time spent watching digital videos a day in the U.S. started at 61 minutes in 2015. This number is projected to go up to 81 minutes by 2019. Thus, publishers are migrating over to putting out more moving content on social media sites such as Facebook and Instagram as well as on their own sites. Moving content, or videos, on publisher sites are interesting and beneficial for many reasons. Today, we will have a look at why publishers are increasingly using video content and why you should too.

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The Programmatic Rise: An Overview of the Rapid Influence on Media Buying

The digital advertising industry continues to evolve. Online marketers have been consistently finding ways to offer a better user experience for online consumers while earning promising revenue. Over the past five years, programmatic buying has been proven to fulfill the needs of both advertisers and publishers.

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Case Study: Revamping Ad Formats with Dynamic Creative Optimization

2018 is the year that calls for advertisers to consider revamping their ad formats. Nowadays, innovative and creative outlets go a long way in targeting markets. With more visual and optimized formats, advertisers are sure to reach their targets and offer a better, user experience. We recently discussed that advertisers have a need for innovation: creative optimization. Our expert, Stefan Klimek, Global Vice President of Finance, HR, and Commercial at plista describes that advertising formats are “becoming more dynamic, animated, and fundamentally more creative.” Today, we would like to share with you a case study of a plista e-commerce client who had a great campaign experience using our DCO technology.

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