The busiest time of the year has arrived. With Christmas, let alone Black Friday weekend just around the corner, this phenomenon has taken over globally. According to JungleScount, out of the world’s 195 countries, an estimated 50-60% “celebrate” Black Friday in some form or another. Even more, Adobe Analytics reported that consumers in the US spent $9 billion on the web during Black Friday in 2020. This went up by 22% year over year, for reference. Nearly the entirety of Q4 has become a time of prime real estate for brands across the globe.
Category: Digital Marketing
We’ve been there. For over 13 years, we’ve grown as a startup in Berlin to a global multimillion-dollar company under WPP, the world’s largest digital media holding. From limited budget and resources to building a structured internal foundation for our business operations, we know there’s a lot to tackle. Through the years, we’ve learned that a strong marketing strategy is an effective way to grow your business online. Since we’ve experienced this, we want to share five ways to you build your startup online and support you on your way with our plista Startup Program.
Video content is at its peak. With its combination of visual, audible, and text elements, video engages audiences with instant access to consuming information. Cisco projects that 81% of all internet traffic will be via Digital Video for 2021. Additionally, Techjury reports that 93% of businesses gain new customers as a result of branded video content. Therefore, beyond entertainment, video media is a great tool to incorporate within your digital marketing strategy. A 2020 Wyzowl study shared that 89% of marketers say video gives them a good ROI, which certainly shows why you should utilize more moving content.
Social media platforms are a digital space to connect people and build relationships online. As of July 2020, Hootsuite reported that over 4.5 billion of the world population are internet users while 3.9 billion are active social media users. With the ongoing challenge of the pandemic the world still faces, staying digitally connected through online presence is more important than ever.
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