Category: Germany/Austria/Switzerland (page 1 of 27)

Native Advertising vs. Content Marketing – Where Is the Difference?


How to differentiate between Native Advertising and Content Marketing?

In Online Marketing the terms native advertising and content marketing often get interchanged. But they describe different marketing approaches. To erase established uncertainties, let’s start with a definition by outlining some of the key differences.

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Native Insights: Ad Consumption Behavior UK


Native Insights: Ad Consumption UK

Native Insights: Ad Consumption UK

With billions of impressions per month we collect billions of data. To give you an impression on how this data can be used, we created the following graphic on the ad consumption behavior in UK. The data was collected by our data analytics team in October 2016.

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Native Insights: Ad Consumption Behavior Australia


Native Insights: Ad Consumption Australia

Native Insights: Ad Consumption Australia

Our data analytics team analyzed more than 11 billions ad impressions  from October 2016. Based on this analysis we created the following infographic on ad consumption behavior and trends in device usage during the day.

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Semantic vs. Behavioral Targeting: What is Best?


Semantic vs. Behavioral Targeting

Semantic vs. Behavioral Targeting

The right targeting is an indispensable component of native advertising. It is a type of online marketing that is aligned to a certain audience. It is placed in a way that the advertisement is only shown to that particular user group. Contextual text advertising enables a reduction of scattering losses while doing online advertisement.

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Native Insights: Infographic Global Ad Consumption Behavior


Native Insights: Global Device Usage

Native Insights: Global Device Usage

Native Advertising is omnipresent: Ads are shown on different devices at any time. For advertisers this brings up different questions such as “Which is the preferred type of device globally?” or “Are there any differences between the device usages in Europe, Asia or Australia?”

Our Native Insights series continues and gives answers to these questions. plista did a comparison of the global digital ad consumption behavior and put a special focus on the type of devices and at which time they are used in Germany, the Netherlands, UK, Australia and China.

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Video Advertising – the Holy Grail for Content Monetization?


Video advertising - new ways of content monetization

Video advertising – new ways of content monetization

The daily work of publishers is characterized by many challenges. Due to the rising count of ad blockers, discussions on fake news, and brand safety the demand for new solutions to increase traffic, website stickiness and optimize content monetization is growing.
Video advertising promises to overcome these issues. Moving picture is getting a big thing in the digital ads industry. But how can it help publishers to reach their goals?

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plista Native Talk #2: The Future of Native Advertising


 

Native advertising is growing and its future is bright. What comes up next? plista interviewed three native experts about the future of native advertising and gained insights about the native ad industry. Stay up to date marketers, publishers, advertisers, media buyers and ad tech professionals: Watch the plista Native Talk #2 video now to get to know the latest native trends!

 

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Digital Trends: The Future of Advertising Goes Chatbots and Native


Digital Trends: The Future of Advertising Goes Chatbots and Native

©iStockphoto.com/Irina_Strelnikova

Chatbots, interactive videos and native ads are on the rise in the marketing landscape. To take part of this innovative future of advertising, marketers need to know the challenges and benefits of these digital trends. With this in mind this week’s topics are chatbot meets native advertising, 3 creative examples of interactive videos, data-driven marketing is the key to success, how to select an influencer marketing marketplace and more!

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Data-Driven Marketing – The Key to Success


Data-driven marketing

Data-Driven Marketing – The Key to Success

Email-, tele-, radio- , print marketing & more: Nowadays, there are many different ways to advertise.  Marketing is one of the most important success factors for a business. It ensures the success of the company in the long term by raising its name recognition and brand awareness and consequently increases its sales. But what is the best marketing strategy and how is it possible to address the right audience?

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Global IT Recruiting: The Seven Key Learnings


Sarah Greiner-Miethe is Senior HR Manager at plista, one-stop solution for native advertising. There she is among others responsible for the recruitment of new professionals from the IT area. Those are in high demand on the market and often are from foreign countries.

Here, she speaks about typical barriers which occur in the hiring process of new team members and gives tips for a successful recruitment of international employees.

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