Category: Germany/Austria/Switzerland (page 1 of 28)

plista Infographic: Global Publisher Feedback 2017


If you want to be innovative and proceed to develop outstanding products, it is essential to hear what users think. We recently asked our collaborating publishers to give us feedback on their experience in working with plista.

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Native Insights: Titles’ Relevance for Article Performance


What kind of titles generate longer reading times? When readers have seen a title and have decided to read the story, it is because they want to know more. They have been hooked and are curious to learn more. Upon reading an article title, readers are often left with a question referring to the topic such as “Who? What? How? Why?” etc.

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Ads.txt to Fight Domain Spoofing and Counterfeit Inventory


Programmatic advertising has raised the bar in the digital marketing environment, which leaves transparency as a big topic within the industry. The IAB Tech Lab has launched a new initiative called ads.txt., and this method sheds light on the process of buying and selling inventory. Let us have a closer look and see what it means.

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Market Survey: Media Consumption – News Sites Are Overtaking Facebook


In the past years, we have seen budgets for online marketing activities rise. News sites and social media channels such as Facebook are competing to grab the biggest slice of the budgets. Advertisers are seeking innovative and effective ways to reach their target groups across different channels.

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Native Programmatic Advertising for the Proactive Advertiser


Programmatic advertising has been a hot topic in the digital marketing industry for the past few years. It has been rapidly growing, principally within the U.S. Now expanding globally, going programmatic has tapped into various pools of advertisers and publishers. The global device usage has changed, particularly with mobile displays taking over the desktop. Today, we will have a look on why implementing native programmatic advertising  is useful from an advertiser’s perspective.

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Native Insights: Ad Consumption Behavior Germany


In October 2016 our data analytics team collected data from numerous ad impressions. With the help of this data we want to find out more about device trends and how the ad consumption behavior varies in different countries.

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5 Key Takeaways from dmexco 2017


Dmexco 2017 is over! After two full days of discussion, trends and insights into the digital marketing environment, we saw many different topics emerging within the industry: digital disruption through voice control, transparency as a challenge for all parties, artificial intelligence as chance, using one’s own data sets and the still standing programmatic advertising as a long-term discussed topic.

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How to Optimize Your Performance with Dynamic Creative Optimization


DCO - Several data feeds and personal parameters like current location, weather, daytime or device

Dynamic Creative Optimization

Tired of mass advertising, unsuitable content or impersonal ads? Uninteresting or flashy banners put a negative spin on your attitude towards online advertising?

Then you might be interested in an ad technology that suggests personalized real-time ads. We take a deeper look into the trend of dynamic creation and show you what it has to offer for you.

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Growing Programmatic – The Future of Digital Advertising


Growing Programmatic - The Future of Digital Advertising

Growing Programmatic – The Future of Digital Advertising

Lately, everyone is talking about programmatic advertising.  Proud to announce our SSP integration, a step forward to a native programmatic company. To shed some light on this topic and tell you some facts about programmatic advertising, we will show in this article why it is important for digital marketing and how plista is approaching it!

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Why In-Feed Ads Improve Your Performance


Performance Comparison: Below the Article Ad vs. In-Feed Ad

Performance Comparison: Below the Article Ad vs. In-Feed Ad

There are many different ad formats for your advertising message. Each has its own advantages and meets a certain need. Today we want to talk about a format that is sometimes underestimated but is actually very effective: the In-Feed Ad.

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