Category: Content Marketing (page 1 of 4)

Content Distribution: Things That Should Be Considered

Content marketing is the latest emergence in the industry, and it isn’t going to stop anytime soon. It is a powerful strategy to effectively target users depending on the quality content you put out. Today, we would like to share some tips on what you should consider when it comes to distributing your content. We will answer questions such as why making conscious decisions and considering the best ways for content distribution is important.

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Branded Content vs. Advertorials – Knowing the Differences and How to Use Them

When it comes to communicating your product or service, something to consider is how to best distribute your message. Would you prefer to hire a trustworthy and reliable third party, or take the leap and directly distribute your message? Nonetheless, there is no right or wrong answer, but rather your own preference as an advertiser or publisher. Today, we would like to share our creative recommendations for inspiration on how to best communicate to your audience. Let us have a look at branded content vs. advertorials.

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Content Marketing: Keeping Up with the Status Quo

With content taking over the online marketing industry, it is important to keep up with this effective strategy’s status quo. These days, without content, marketers risk a great potential of consumers and audiences to target. Content is a flexible way to attract and build trust with your audience. Well-done content can bring loyalty to your service, product or brand. Today, we will share some tips and tricks for you to implement into your content marketing strategies.

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Native Advertising vs. Content Marketing – Where Is the Difference?

In Online Marketing the terms native advertising and content marketing often get interchanged. But they describe different marketing approaches. To erase established uncertainties, let’s start with a definition by outlining some of the key differences.

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Infographic: Tips for Successful Native Content Distribution

To push branded content successfully, the right distribution is a key factor.

Through native content distribution, advertisers can offer their audience an added value and represent the brand as an expert of this topic. To achieve the objectives it is important to be aware of elementary facts. These can be crucial for the success of created ads and for reaching the right target group.

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Native Advertising vs. Content Marketing – Where Is the Difference?

In Online Marketing Native Advertising and Content Marketing are often used as synonyms although they describe different marketing approaches. But can you tell the difference? Let’s shed more light on the matter and start with a definition.

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Infographic Content Distribution: The Key to Content Marketing Success

Even unique and creative content remains useless if it does not reach the right users. Therefore, content distribution is a key factor for the success of content marketing campaigns. Brands can make use of various instruments to increase the reach of their content. Alongside owned and earned media, paid content distribution in particular allows for precise targeting of relevant users. Beside owned and earned media, paid content distribution in particular allows for precise targeting of relevant users. Our infographic “Content Distribution: The Key to Content Marketing Success” visualizes the importance and benefits of content distribution as an essential part of a digital brand strategy.

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Tipps für die Customer Journey: Mit Content den Kunden an die Hand nehmen

Die Customer Journey ist der Leitfaden zur Bestimmung einzelner Marketingmaßnahmen. Je nach Phase eignen sich unterschiedliche Kommunikationskanäle, um die Konsumenten anzusprechen. Heute zeigen wir Ihnen, wie Sie die Distribution Ihres Contents optimal auf die Customer Journey abstimmen können.

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Einen Schritt voraus denken: So erkennen Sie erfolgreichen Content

Die Auswahl an Inhalten im Netz ist riesig. Deshalb müssen Content Marketer vorab abwägen, welche davon den Nerv ihrer Leser treffen könnten. Heute schaffen wir hier Abhilfe und stellen Ihnen praktische Tools vor, mit denen sie im Voraus die Performance von Content einschätzen können. Zudem zeigen wir Ihnen, wie Sie Socia- Media- und E-Mail-Marketing miteinander wirkungsvoll kombinieren können und Hashtags richtig einsetzen. Das und noch mehr finden Sie in der neuen Ausgabe von Digital Trends.

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3 Tipps für Ihren Earned-Media-Erfolg mit Native Advertising

In Zeiten von Social Media, Blogs & Co. hat sich Earned Media zu einem wichtigen Kommunikationskanal im Marketing etabliert. Dazu zählen all die Inhalte, die Nutzer unabhängig erstellen und weiterverbreiten.
Egal ob Blogartikel, Empfehlungsbericht oder Video – ein Unternehmen muss sich diese Inhalte erst einmal „verdienen“. Und es braucht sie auch. Längst suchen Nutzer nicht mehr Rat beim Experten, sondern vertrauen auf die Entscheidungen der Crowd Intelligence im Netz. In der Praxis bleibt die Reichweite von Earned Media jedoch überschaubar, ihr Potenzial wird meist nicht voll ausgeschöpft.

Wer Blogger und andere Meinungsführer im Netz für die eigene Marke gewinnen kann, hat schon mal einen Schritt in die richtige Richtung getan. Neben solchen Influencern kann auch Native Advertising den Word-of-Mouth-Prozess ins Rollen bringen. Wir beantworten die wichtigsten Fragen zu Native Ads und verraten, welche Grundschritte Sie für den richtigen Earned-Media-Auftritt beachten müssen.

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