The Accelareted Mobile Pages (AMP) Project just celebrated its first birthday. In a case study on AMP, plista looks at the profits for publishers in detail.
We see it every day on our way to work: People waiting for the bus or sitting on the train, reading the news on their smartphones.
It is obvious that nowadays users prefer to consume information online, especially mobile. plista retraces this trend and observes a 10 times higher revenue growth in mobile ads within the last three years.
User experience on websites is essential, so is a good ad experience. Publishers benefit from an attractive web design and a neat integration of ads, which leads to more page impressions, higher CTR and a greater length of stay. Our case study shows the major impact of design on widget performance and how plista can help publishers optimize their results.
Recommending the most read articles is a common practice among publishers in order to offer relevant content to their visitors. But that is just one of various criteria that may have impact on readers choice. In comparison, plista’s proprietary Recommendation Technology takes also user-based information into account to target the individual interests of every reader. In a 10-month A/B test with a leading publisher’s, plista’s user-centric approach helped increase visible CTR and native ads revenue significantly.
plista takes the increasing importance of mobile internet into account and is one of the first technology companies to support the Accelerated Mobile Pages project by Google. This way, we help our publishing partners to increase the loading speed of their websites in order to improve their allover mobile experience, reduce bounce rate and secure important ad revenue.
Im vorherigen Artikel dieser Serie haben wir uns mit dem gelungenen Einstieg ins strategische Content Marketing beschäftigt. Dazu gehören die Erstellung einer IST-Analyse, die Formulierung von Kommunikationszielen sowie die Festlegung von Buyer Personas. Bevor Sie nun mit der Content Planung starten können, ist es ratsam Kennzahlen, also Key Performance Indicators (KPIs), zu bestimmen, um Ihre Marketingziele in messbare Einheiten zu übertragen.
Dabei mangelt es nicht an Messgrößen, sondern an Wissen um eine sinnvolle Interpretation der Daten. Wir stellen eine Auswahl von Metriken vor und erklären, wie diese zu nutzen sind.
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