It is our favorite time of year again: DMEXCO! Held annually in Cologne, this year’s conference motto is, “Take C.A.R.E. – Motto and Motivation for the Industry.” According to Christoph Salzig, C.A.R.E. stands for “Curiosity, Action, Responsibility, and Experience. This year’s motto signifies the digital economy’s awareness of users’ needs. That said, we are happy to be one of the many exhibitors participating and invite you to join us! But, before that, be sure to read on about these trends that are likely to appear at the conference, and be DMEXCO-ready!
Category: Case Study (Page 1 of 2)
Visuals make all the difference. For publisher sites, recommended ad slots placed in a certain order affects online visitors, which can yield greater, monetized outcomes. An online platform’s visual structure influences a “good” or “bad” user experience, yielding KPI success for online marketers.
Last time, we shared our case study on General Anzeiger’s widget performance increase. Today, we would like to build onto our optimization journey and share with you another publisher success. Check out our case study below.
Advertisements have a quick 50/50 chance to “pitch” itself to online users once exposed. Upon first glance, an ad’s illustration and what it promotes yields the make-it-or-break-it factor for users. Ads connecting to the user is left to either be closed and skipped, or clicked on with interest.
We recently teamed up with Locarta to measure the number of store visits generated by Subway’s “Fit Five” campaign, which was running with plista. Held from May to August 2017, the campaign was part of a larger campaign planned and created by Essence, a Düsseldorf-based media agency. Thus, plista took part in the native ad section. Locarta, a location analytics startup, is the “Google Analytics” for the physical world. With its GPS and Wifi-fingerprint-tracking services, we found that our native campaigns showcasing Subway’s “Fit Five” impacted quite a number of users in Germany. Here, sporty and healthy women between the ages of 20-39 years old were targeted.
Recommended content is easy to go left unnoticed when it comes to user interaction and its accompanying adverts on publisher sites. However, appealing visuals, such as block widget, paired with article titles and adverts offer good online user experiences. Thus, this attracts more attention. Users are more likely to notice other recommendations that publishers and advertisers alike offer.
Publishers should consider different widgets to potentially achieve higher performance KPIs such as viewability and monetization. We previously discussed the differences of native and performance-based goals when it came to revenue, since online advertisers’ goals are what affect the results of the widgets used on the publisher site.
Last week, we made it to the annual Online Marketing Rockstars Festival in Hamburg Messe, where we learned about the latest trends in digital marketing. Among the many interesting talks, master classes, expos, and more, we had a great time! Let’s have a look at some key takeaways in our recap.
2018 is the year that calls for advertisers to consider revamping their ad formats. Nowadays, innovative and creative outlets go a long way in targeting markets. With more visual and optimized formats, advertisers are sure to reach their targets and offer a better, user experience. We recently discussed that advertisers have a need for innovation: creative optimization. Our expert, Stefan Klimek, Global Vice President of Finance, HR, and Commercial at plista describes that advertising formats are “becoming more dynamic, animated, and fundamentally more creative.” Today, we would like to share with you a case study of a plista e-commerce client who had a great campaign experience using our DCO technology.
2017 has been an incredibly transformative year for the digital advertising industry. Global advertisers and publishers had the opportunity of experiencing shifts impacting the industry, such as increased ad spending budgets to the rise of mobile users. Groundbreaking trends and topics that stuck around soon became household names such as going programmatic and transparency .
This past year has also been full of change for us at plista. We launched our new SSP integration as well as announced our new global managing director, Michel Gagnon.
Let’s have a look at an overview of 2017 and reflect on the memorable moments that have occurred this last year.
There are many different ad formats for your advertising message. Each has its own advantages and meets a certain need. Today we want to talk about a format that is sometimes underestimated but is actually very effective: the In-Feed Ad.
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As mobile usage increases, an optimized webdesign plays an important role for websites. It has a great impact on the publisher’s performance since an attractive mobile design determines the users’ length of stay and consequently the amount of ad impressions. Therefore, it is very important that the mobile website, especially the Article Widget, has an appealing design.
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