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Category: Advertiser (page 1 of 11)

Case Study: Bridging for Success with Subways’s “Fit Five” Campaign

04/18/2018 / Danielle Borao / 0 Comments

We recently teamed up with Locarta to measure the number of store visits generated by Subway’s “Fit Five” campaign, which was running with plista. Held from May to August 2017, the campaign was part of a larger campaign planned and created by Essence, a Düsseldorf-based media agency. Thus, plista took part in the native ad section. Locarta, a location analytics startup, is the “Google Analytics” for the physical world. With its GPS and Wifi-fingerprint-tracking services, we found that our native campaigns showcasing Subway’s “Fit Five” impacted quite a number of users in Germany. Here, sporty and healthy women between the ages of 20-39 years old were targeted.

Part 1 – 10 Years of Native Advertising with plista

04/11/2018 / Danielle Borao / 0 Comments

As we all enjoy the refreshing spring season, we can’t help but anticipate the arrival of summer, which is just around the corner! This summer of 2018 is a special one. Come August, plista will be celebrating its 10^th year as the global platform for data-driven native advertising!

The Programmatic Rise: An Overview of the Rapid Influence on Media Buying

02/06/2018 / Danielle Borao / Comments Off

The digital advertising industry continues to evolve. Online marketers have been consistently finding ways to offer a better user experience for online consumers while earning promising revenue. Over the past five years, programmatic buying has been proven to fulfill the needs of both advertisers and publishers.

Case Study: Revamping Ad Formats with Dynamic Creative Optimization

01/30/2018 / Danielle Borao / 0 Comments

2018 is the year that calls for advertisers to consider revamping their ad formats. Nowadays, innovative and creative outlets go a long way in targeting markets. With more visual and optimized formats, advertisers are sure to reach their targets and offer a better, user experience. We recently discussed that advertisers have a need for innovation: creative optimization. Our expert, Stefan Klimek, Global Vice President of Finance, HR, and Commercial at plista describes that advertising formats are “becoming more dynamic, animated, and fundamentally more creative.” Today, we would like to share with you a case study of a plista e-commerce client who had a great campaign experience using our DCO technology.

Native vs. Performance: The Differences and Relationship of the Two

01/23/2018 / Danielle Borao / 0 Comments

When it comes to earning revenue, publishers and advertisers are quick to think of ways to best reach their target markets within the digital advertising industry. Media planners have to consider what types of tools they can use to push ads and content as well as how to target the right audiences.

That said, we would like to share the differences between native advertising and performance marketing. These two strategies are sure to help advertisers and publishers succeed in reaching their goals of offering target audiences a better user experience. We will also have a look at how the two can go hand in hand together as well as how different native ad formats can support performance.

From Traditional to Innovative: What Comes Next? An Outlook of 2018

01/17/2018 / Danielle Borao / Comments Off

As we start a fresh year, we continue to build onto 2017’s happenings in the digital advertising industry. We recently reflected on 2017’s trends and buzzworthy topics.

Many trends have helped transform both advertisers’ and publishers’ tactics of target reach to earn more revenue. This is due to the rising demographic of mobile device users. Increased ad spending as well as data insights and personalization were also a few among these transforming trends.

The change of majority device usage from “traditional” desktop to mobile has left publishers and advertisers to consider two ways of reaching their target users: through creative and native ad formats. That said, we would like to share some projections of what 2018 will bring to the digital advertising industry.

Native Programmatic: What Does It Mean for Publishers?

01/09/2018 / Danielle Borao / Comments Off

Today, we are back in discussing the hot topic of programmatic advertising. We recently had a look at how this automated buying method yields a great advantage to advertisers who bid on coveted ad slots on various publisher sites. We mentioned that the rapid growth of mobile device use is one of the main reasons why advertisers should go native with programmatic; through this method, advertisers have a more refined target reach. Since we are familiar with the advertisers’ perspective on going native programmatic, what does it mean for the publishers, who are opposite the process?

A Transformative 2017: Digital Trends and Happenings

12/19/2017 / Danielle Borao / Comments Off

2017 has been an incredibly transformative year for the digital advertising industry. Global advertisers and publishers had the opportunity of experiencing shifts impacting the industry, such as increased ad spending budgets to the rise of mobile users. Groundbreaking trends and topics that stuck around soon became household names such as going programmatic and transparency .

This past year has also been full of change for us at plista. We launched our new SSP integration as well as announced our new global managing director, Michel Gagnon.

Let’s have a look at an overview of 2017 and reflect on the memorable moments that have occurred this last year.

Native Insights: Titles’ Relevance for Article Performance

11/21/2017 / Danielle Borao / Comments Off

What kind of titles generate longer reading times? When readers have seen a title and have decided to read the story, it is because they want to know more. They have been hooked and are curious to learn more. Upon reading an article title, readers are often left with a question referring to the topic such as “Who? What? How? Why?” etc.

Market Survey: Media Consumption – News Sites Are Overtaking Facebook

11/08/2017 / Iris Strentz / Comments Off

In the past years, we have seen budgets for online marketing activities rise. News sites and social media channels such as Facebook are competing to grab the biggest slice of the budgets. Advertisers are seeking innovative and effective ways to reach their target groups across different channels.

Category: Advertiser (page 1 of 11)

Case Study: Bridging for Success with Subways’s “Fit Five” Campaign

Part 1 – 10 Years of Native Advertising with plista

The Programmatic Rise: An Overview of the Rapid Influence on Media Buying

Case Study: Revamping Ad Formats with Dynamic Creative Optimization

Native vs. Performance: The Differences and Relationship of the Two

From Traditional to Innovative: What Comes Next? An Outlook of 2018

Native Programmatic: What Does It Mean for Publishers?

A Transformative 2017: Digital Trends and Happenings

Native Insights: Titles’ Relevance for Article Performance

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Category: Advertiser (page 1 of 11)

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