Did you know that nearly five billion people in the world use mobile devices considering that the overall population is over seven billion? That is over two thirds of the global population! On top of that, eMarketer reports that nearly three billion are smartphone users. With that said, think about all the online users’ browsing behavior. Browsing behavior leaves a large cavity of space to fill for digital advertising’s key players to display their messages to target mobile users. So, what does that matter? Online advertisers should push more mobile campaigns. This is due to the great opportunity of reaching even more target users with their brand. Advertisers should also keep in mind that how they create mobile campaigns greatly affects their resulting performance. Thus, it is time to optimize your mobile campaign recs, and today we are going to share some tips and tricks.
Category: Advertiser (page 1 of 8)
It is our favorite time of year again: DMEXCO! Held annually in Cologne, this year’s conference motto is, “Take C.A.R.E. – Motto and Motivation for the Industry.” According to Christoph Salzig, C.A.R.E. stands for “Curiosity, Action, Responsibility, and Experience. This year’s motto signifies the digital economy’s awareness of users’ needs. That said, we are happy to be one of the many exhibitors participating and invite you to join us! But, before that, be sure to read on about these trends that are likely to appear at the conference, and be DMEXCO-ready!
When was the last time you checked your cellphone? Are you using it now to read this article? If so, you are one of the many majority mobile device users that are constantly increasing within the masses worldwide. You may have been browsing your social media, checking an email, reading an article, or browsing your favorite webpage. The majority of mobile users experience exposure of hundreds of adverts and sponsored content every single day. Thus, we would like to discuss the importance of mobile advertising when it comes to online marketers targeting their message.
Over the last 10 years, we have been grateful to have so many clients working with us, whether they are publishers or advertisers worldwide. Not only is it about business, it is also about a trusting and efficient professional relationship. Over the years, plista has stayed true to committing to its clients and in delivering the best services as possible. Due to this, we are happy to see the reciprocation of our clients satisfied with our work. Therefore, today, for our 10 years plista blog special, we would like to share some thoughtful birthday wishes that our clients have sent us for plista’s future!
Advertisements have a quick 50/50 chance to “pitch” itself to online users once exposed. Upon first glance, an ad’s illustration and what it promotes yields the make-it-or-break-it factor for users. Ads connecting to the user is left to either be closed and skipped, or clicked on with interest.
Visibility is key for advertisers and publishers to be able to earn more revenue and spread their message. This is why we have just upgraded our Outstream Ad widgets and added a new feature: Sticky Video. The Sticky Video feature displays videos on the bottom right of the screen as users scroll down. This feature is great for those who seek to promote their campaigns without weakening the user experience and has proven to help online marketers’ KPIs to do well. Let us explain to you how.
In this week’s 10 Years plista, we wanted to share some of our clients’ most memorable and interesting campaigns. Over the last 10 years, we have grown in our technology, service, and of course our varied clientele. Read along and check out our picks of some of the most creative and fun campaigns created with our implemented plista widgets.
Programmatic has been an ongoing buzz lately, and for good reason. Since our announcement of going native programmatic last autumn, we have been keeping up with the trends that follow this automated method of buying. Not only is programmatic a way for advertisers and publishers to attain high quality inventory, it has also proven to be continuously grow since its high-profile boom back in 2016.
When it comes to communicating your product or service, something to consider is how to best distribute your message. Would you prefer to hire a trustworthy and reliable third party, or take the leap and directly distribute your message? Nonetheless, there is no right or wrong answer, but rather your own preference as an advertiser or publisher. Today, we would like to share our creative recommendations for inspiration on how to best communicate to your audience. Let us have a look at branded content vs. advertorials.
Programmatic has been an ongoing topic in the industry. We previously mentioned that going native programmatic is especially beneficial for supply and demand partners as this automated way of buying ultimately increases revenue for both parties.
As we recently announced, plista has gone native programmatic. Since both our clients- advertisers and publishers– can now book programmatically, the question then rises: how do we go programmatic, and when can we start? Today, we would like to share with you a step-by-step process on how to book native inventory programmatically with plista on AppNexus.
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