Category: Advertiser (page 1 of 12)

A Gateway to the Relaxed User: Understanding the Power of Mobile Advertising

07/25/2018 / / 0 Comments

When was the last time you checked your cellphone? Are you using it now to read this article? If so, you are one of the many majority mobile device users that are constantly increasing within the masses worldwide. You may have been browsing your social media, checking an email, reading an article, or browsing your favorite webpage. The majority of mobile users experience exposure of hundreds of adverts and sponsored content every single day. Thus, we would like to discuss the importance of mobile advertising when it comes to online marketers targeting their message.

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Part 7 – plista Client Wishes for the Future

07/04/2018 / / 0 Comments

Over the last 10 years, we have been grateful to have so many clients working with us, whether they are publishers or advertisers worldwide. Not only is it about business, it is also about a trusting and efficient professional relationship. Over the years, plista has stayed true to committing to its clients and in delivering the best services as possible. Due to this, we are happy to see the reciprocation of our clients satisfied with our work. Therefore, today, for our 10 years plista blog special, we would like to share some thoughtful birthday wishes that our clients have sent us for plista’s future!

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Personalizing and Creatively Optimizing Your Campaigns with DCO

06/27/2018 / / 0 Comments

Advertisements have a quick 50/50 chance to “pitch” itself to online users once exposed. Upon first glance, an ad’s illustration and what it promotes yields the make-it-or-break-it factor for users. Ads connecting to the user is left to either be closed and skipped, or clicked on with interest.

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Video Ads: New Feature for Outstream Ads – Tripled Visibility with Sticky Ads

06/15/2018 / / 0 Comments

Visibility is key for advertisers and publishers to be able to earn more revenue and spread their message. This is why we have just upgraded our Outstream Ad widgets and added a new feature: Sticky Video. The Sticky Video feature displays videos on the bottom right of the screen as users scroll down. This feature is great for those who seek to promote their campaigns without weakening the user experience and has proven to help online marketers’ KPIs to do well. Let us explain to you how.

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Part 5 – Revisiting Four Creative and Fun plista Campaigns

06/06/2018 / / 0 Comments

In this week’s 10 Years plista, we wanted to share some of our clients’ most memorable and interesting campaigns. Over the last 10 years, we have grown in our technology, service, and of course our varied clientele. Read along and check out our picks of some of the most creative and fun campaigns created with our implemented plista widgets.

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Part 4 – How Well Do You Know About Programmatic? 10 Facts

05/23/2018 / / 0 Comments

Programmatic has been an ongoing buzz lately, and for good reason. Since our announcement of going native programmatic last autumn, we have been keeping up with the trends that follow this automated method of buying. Not only is programmatic a way for advertisers and publishers to attain high quality inventory, it has also proven to be continuously grow since its high-profile boom back in 2016.

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Branded Content vs. Advertorials – Knowing the Differences and How to Use Them

05/16/2018 / / Comments Off on Branded Content vs. Advertorials – Knowing the Differences and How to Use Them

When it comes to communicating your product or service, something to consider is how to best distribute your message. Would you prefer to hire a trustworthy and reliable third party, or take the leap and directly distribute your message? Nonetheless, there is no right or wrong answer, but rather your own preference as an advertiser or publisher. Today, we would like to share our creative recommendations for inspiration on how to best communicate to your audience. Let us have a look at branded content and advertorials.

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How to Book Native Programmatic with plista

05/02/2018 / / Comments Off on How to Book Native Programmatic with plista

Programmatic has been an ongoing topic in the industry. We previously mentioned that going native programmatic is especially beneficial for supply and demand partners as this automated way of buying ultimately increases revenue for both parties.

As we recently announced, plista has gone native programmatic. Since both our clients- advertisers and publishers– can now book programmatically, the question then rises: how do we go programmatic, and when can we start? Today, we would like to share with you a step-by-step process on how to book native inventory  programmatically with plista on AppNexus.

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Part 2 – How Well Do You Know plista? 10 Facts and Figures

04/25/2018 / / Comments Off on Part 2 – How Well Do You Know plista? 10 Facts and Figures

How well do you know plista? We want to share 10 facts and figures about our company in part two of our special series, “10 Years plista!”  Overall, we are proud to highlight and share some things about us. For example, nearly half of our employees are women, and half of our managers are female! Our international employee spectrum boasts over 32 nationalities, with 25 markets and counting as part of the plista family.

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Case Study: Bridging for Success with Subways’s “Fit Five” Campaign

04/18/2018 / / Comments Off on Case Study: Bridging for Success with Subways’s “Fit Five” Campaign

We recently teamed up with Locarta to measure the number of store visits generated by Subway’s “Fit Five” campaign, which was running with plista.  Held from May to August 2017, the campaign was part of a larger campaign planned and created by Essence, a Düsseldorf-based media agency. Thus, plista took part in the native ad section. Locarta, a location analytics startup, is the “Google Analytics” for the physical world. With its GPS and Wifi-fingerprint-tracking services, we found that our native campaigns showcasing Subway’s “Fit Five” impacted quite a number of users in Germany. Here, sporty and healthy women between the ages of 20-39 years old were targeted.

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