2017 has just begun and it’s time to look back to get the key messages 2016 and find out which online marketing trends will shape the future. In particular, advances in tech, like artificial intelligence, Internet of Things, virtual reality, life streaming and e-commerce are likely to transform content marketing in 2017. Today in plista Digital Trends we offer 6 advances in tech, that are likely to shape the future of content marketing, an infographic about the different consumption of UGC, 20 types of evergreen content that produce lasting results for your business, a recap on 2016 and more!


Technology Trends That Will Transform Content Marketing in 2017

Content marketing is rapidly evolving. Over the past few years, successful brands have been taking advantage of progress in tech to develop successful content marketing strategies. TNW presents advances in tech, that are likely to transform the landscape in 2017.

Infographic: How Millennials and Baby Boomers Consume User-Generated Content

Most everyone uses social media to talk about brands. How different generations of people create, consume and share this type of user-generated content varies widely. Check out the Opalic survey on Adweek and find out how consumers of different ages view user generated content (UGC).

20 Types of Evergreen Content That Produce Lasting Results for Your Business

Lists, case studies, how-to guides and Co: Timeless content is the key for a sustainable success. An article on Copyblogger shows lots of great ideas for long lasting and useful content.

Recap 2016: 3 Key Messages to Share

Native advertising goes global: The digital environment was full of developments and news. Check out the plista recap on the plista blog and get to know the 3 main topics of 2016.

Digital News Recap

  • eMarketer Updates Estimates for Industry Ad Spending More
  • Growth in Video RTB to Drive the Programmatic Advertising Display Market Until 2021, Says Technavio More
  • GroupM: Mobile Music Streaming Represents $220 Million Ad Opportunity  More


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Author: Verena Schropp and Hannah Späth (Marketing & Communications)