As mobile usage increases, an optimized webdesign plays an important role for websites. It has a great impact on the publisher’s performance since an attractive mobile design determines the users’ length of stay and consequently the amount of ad impressions. Therefore, it is very important that the mobile website, especially the Article Widget, has an appealing design.
In order to analyze the importance of the article widget design, plista ran an A/B test over the period of 7 months with two Austrian news channels Vol.at and Vienna.at. Within this test, the mobile article widget of both websites was redesigned from the classical list view to a two-block widget with big images.
The results are impressive: plista’s design optimization helped increase the eCPM in the Article Widget of 133% and the vCTR to 143%.
Do you also want to integrate the mobile article widget? Just get in contact with your local plista publisher development manager.
Author: Lucie Feldt