With 3,4 billion users worldwide in 2016 the internet is one of the strongest mediums. Consequently digital advertising is ubiquitous. The user is confronted with all different types of ads at any time. But this does not meet the approval of everyone and therefore ad blockers are enjoying great popularity and usage rises. Online advertisement has much more to offer than annoying inappropriate content. Here are 5 reasons to see online ads in a different light:
5 Reasons to see digital advertising in a different light
As mobile usage increases, an optimized webdesign plays an important role for websites. It has a great impact on the publisher’s performance since an attractive mobile design determines the users’ length of stay and consequently the amount of ad impressions. Therefore, it is very important that the mobile website, especially the Article Widget, has an appealing design.
These days, things are not going very well in online advertisement, Scott Cunningham, Senior Vice President of Technology and Ad Operations IAB, admitted. The permanent optimization of digital advertising in terms of automation and targeting is at the expense of the user. Banner ads affect the battery life, slow down the website and consequently harm the user experience.
It is therefore no wonder that ad blockers are enjoying great popularity and usage rises. Ad blockers are filter programs that block advertisement on websites. The advantages are clear: Websites have faster loading times and users are not bothered by intrusive ads. Thus, the majority of advertising banners are cut out and not visible for the users.
But ad blocking software has become a danger for providing content at no charge. Furthermore, an important source of revenue for publishers as well as for advertisers disappears. As a result the LEAN programme has been set up by IAB.
More industry consolidation will lead to native advertising success
Native advertising means one thing to Brits and another thing to a Chinese audience. Europeans consume content differently than Americans. For native content to truly go native, understanding and working with cultural differences is pivotal.
Digital Marketing Exposition & Conference 2016 wir kommen
Bald ist es wieder soweit und die dmexco (Digital Marketing Exposition & Conference) 2016 öffnet für das who is who der Digitalwirtschaft ihre Tore, um die neusten Trends vorzustellen. Mit über 50.000 erwarteten Besuchern, mehr als 950 Ausstellern aus aller Welt und einer Expo Fläche von 85.000 m² werden mal wieder alle Rekorde gesprengt. Als Stammgast darf plista natürlich auch dieses Jahr nicht fehlen. Daher präsentieren wir auch in 2016 wieder unsere neuesten digitalen Lösungen und Technologien.
In Online Marketing Native Advertising and Content Marketing are often used as synonyms although they describe different marketing approaches. But can you tell the difference? Let’s shed more light on the matter and start with a definition.